Di Marca

Di Marca We are the small agency making big brand thinking accessible to lead change and help you win.

SAW are townhouse specialists who partner with developers on large-scale medium density projects. Di Marca was engaged t...
06/02/2025

SAW are townhouse specialists who partner with developers on large-scale medium density projects. Di Marca was engaged to revitalise SAW’s brand, reflecting their high quality design and architectural focus. Our strategy clarified the direction and messaging of the brand. A simple and bold brand appearance sets the tone featuring stairs in the new logotype that cues the double story townhouses SAW builds.

What we did:
- Brand strategy
- Brand appearance system
- Brand guidelines
- Publication design

Read more at our website:
https://dimarca.com.au/project/saw/

Phillips Ormonde Fitzpatrick felt their brand wasn’t sending the right message. Di Marca was engaged to review their bra...
05/02/2025

Phillips Ormonde Fitzpatrick felt their brand wasn’t sending the right message. Di Marca was engaged to review their brand and develop a new strategy. Following lively workshops across the firm we landed on a new positioning ‘The IP protection people’ with an updated visual language putting people and collaboration back at the heart of everything they do.

What we did:
- Brand strategy
- Brand identity system
- Collateral
- Publication design

Built Environs is the building business of McConnell Dowell. Di Marca was brought in during a period of rapid change, in...
05/02/2025

Built Environs is the building business of McConnell Dowell. Di Marca was brought in during a period of rapid change, including a reshaped organisation, new senior leadership, and expansion into new markets in both Australia and New Zealand. We created a spirited new brand that both visually and culturally aligns Built Environs with its parent organisation and reinforces the strength and support provided by the broader Group.

What we did:
- Brand strategy
- Brand identity system
- Building & site signage
- Brand guidelines

Read more at our website:
https://dimarca.com.au/project/built-environs/

Gracify is a small start-up with a big heart. Delivering their message via podcasts, radio, online gifts and a publishin...
03/02/2025

Gracify is a small start-up with a big heart. Delivering their message via podcasts, radio, online gifts and a publishing arm, their goal is to positively influence culture with a refreshingly fun and meaningful voice. They engaged Di Marca to create a brand that would celebrate this vision. The result was a lively identity brimming with personality that is doing its bit to help make the world a brighter place.

What we did:
- Brand strategy
- Brand appearance
- Packaging system
- Merchandise
- Marketing collateral

Read more at our website:
https://dimarca.com.au/project/gracify/

TMC engaged Di Marca as their brand was holding their business back. The Message Centre had been around since 1974, but ...
03/02/2025

TMC engaged Di Marca as their brand was holding their business back. The Message Centre had been around since 1974, but they had been doing more than handling messages for a very long time. We repositioned TMC as the outsourced business support partner for every industry, and designed a brand appearance full of energy to stand out against their more corporate competition. The result is a business now realising its growth and potential.

What we did:
- Brand strategy
- Brand appearance
- Website design & development
- Collateral

Read more at our website:
https://dimarca.com.au/project/tmc/

Uproar Theatrics is a new player busting up the current model of theatre licensing, connecting a new generation playwrig...
03/02/2025

Uproar Theatrics is a new player busting up the current model of theatre licensing, connecting a new generation playwrights with high schools and universities. They engaged Di Marca to create an identity that signalled their disruptive nature and innovative digital approach to licensing. The result is a bold brand with bucket-loads of confidence and personality that is changing the game.

What we did:
- Brand appearance
- Social media templates & guidelines

Read more at our website:
https://dimarca.com.au/project/uproar-theatrics/

Di Marca was engaged by the new principal at Plenty Valley International Montessori School to help reimagine their brand...
31/01/2025

Di Marca was engaged by the new principal at Plenty Valley International Montessori School to help reimagine their brand. What started as strategic workshops involving educators, board members and parents, ended with a new name and vibrant brand appearance incorporating students’ art and a unique take on the traditional school crest.

What we did:
- Brand strategy
- Naming
- Logo & Brand Appearance System

Read more at our website:
https://dimarca.com.au/project/north-eastern-montessori-school/

31/01/2025

David Jones has the crucial task of identifying and eliminating exploitative labour practices in their global supply chains, just like most businesses in the fashion sector. David Jones went to Di Marca to more effectively convey their commitment to ethics and sustainability, outlined in each year's Modern Slavery Statements. The result was a collection of elegant and user-friendly digital reports that threw out the traditional conventions to communicate the outcomes better.

What we did:
- Publication design
- Infographics and illustration
- Typesetting and proofing

Di Marca was commissioned to design a suite of fun illustrations to bring life and more personality to the school’s exis...
30/01/2025

Di Marca was commissioned to design a suite of fun illustrations to bring life and more personality to the school’s existing brand appearance. The result is a set of custom illustrations that genuinely represent the school’s strong culture and a diverse community while referencing its unique architecture and surrounding environment.

What we did:
- Character development
- Illustration system
- Mural design

Read more at our website:
https://dimarca.com.au/smps-illustrations/

Post COVID economic recovery fostered a huge growth in infrastructure construction around the world leading to a major s...
30/01/2025

Post COVID economic recovery fostered a huge growth in infrastructure construction around the world leading to a major shortage of available workers and fierce competition for talent. To ensure they continued to attract and retain the very best people, McConnell Dowell engaged Di Marca to discover and express what makes working at this creative construction company so special.

What we did:
- Employee value proposition strategy
- Employer branding collateral
- Recruitment campaign
- Employee experience videos

Read more at our website:
https://dimarca.com.au/project/mcconnelldowell-evp/

A family led business spanning three generations, and soon to be four, Bennetts are the green coffee experts bringing a ...
30/01/2025

A family led business spanning three generations, and soon to be four, Bennetts are the green coffee experts bringing a world of experience to generations of roasters. Di Marca was engaged to help build a brand that would honour their heritage, while staying relevant to the next generation of roasters coming through.

What we did:
- Brand strategy
- Brand identity system
- Brand story
- E-commerce website design

Read more at our website:
https://lnkd.in/gBU3mq5G

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