What are the opening hours?

Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Attractor

Creative technologists who create omnichannel technology and media solutions through audience data i

20/04/2023

Today's Solar Eclipse in Melbourne was an incredible display of celestial mechanics 🌕

Witnessing the moon pass between the sun and the Earth was a remarkable reminder of our place in the Solar System.

13/07/2022

Vidath, our resident Digital Technology Specialist, took a long 4000km drive from Perth to Melbourne, to join us here in Victoria.

Upon arrival, Vidath shared with us these beautiful photos and stories about the stunning views, long coastlines, charming towns and farms he encountered along the Great Australian Bight.

One of his most memorable moments was watching the deep and still ocean from top of the limestone cliffs at Nullarbor Cliffs, stretching as far as one can see.

We're so excited to be working with you in person Vidath, welcome back to Melbourne!

14/06/2022

Attention all business owners! 💼

LinkedIn is introducing a new product showcase aspect to user profiles that will allow you to highlight specific products and projects. In addition to this feature, the Newsletter functionality will be upgraded to include new connection features, with both and in Newsletters and Articles to help maximise engagement.

To add a product to your profile, it must first be listed within your company page.

For the full run down, check out Social Media Today’s article linked in our IG bio!

10/06/2022

Photos by Telisha, one of our resident photographers! These are some of Telisha's favourite edits from her journey with photography. 📸

31/05/2022

From the 24th of March this year, the way we register domain names in Australia for our websites changed.

Business owners, or simply anyone with or getting a website, now have access to simpler, more concise domain names with ‘.au’ now available as well as the standard ‘.com.au.’

If you already own a ‘.au’ domain name that was registered before the 24th of March, the corresponding .au direct domain has been placed on a 6-month priority hold for you, which means you get first dibs on it. After that priority period ending on the 20th of September 2022, on a first-come, first-served basis, the .au domain will be made available to the general public.

To learn more or to check your eligibility, check out the full article, ‘New ‘.au’ domain names – 7 things your business should know’, linked in our IG bio!

30/05/2022

I sat down with one of our resident photographers, Telisha, to discuss some of her tips and tricks when taking images for social clients. Here's the rundown!

HD: How do you go about portraying a specific message through your photography?

TR: I find you have to be aware of the environment around the images or video content that are being taken, as everything contributes to the overall story. Find the right setting, lighting and person to be featured in shot and the story comes to life.

HD: What are some of your favourite editing hacks for IG?

TR: As I love LightRoom and Photoshop and praise them highly, when you’re on the go and in need of a quick quality edit, most editing apps found on most smartphones are cable of achieving your signature look. Apps like VSCO are a great hack for editing.

HD: What's the difference between photographing inanimate objects and people? How do you go about shifting your artistic approach to meet those challenges, if any?

TR: With people, I find there is more of a story to be told, more life within the image. Products are a little bit more difficult in terms of what you want the image to say, but if you're specific and to the point, you can become quite artsy with the photography style. I've noticed that with product shots it's generally best to keep it simple.

Thank you, Telisha! We're so excited to see your ongoing and future projects both both with Attractor and in your personal endeavours. 😊

16/05/2022

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12/05/2022

We've been putting off saying this farewell.. but now it's time 😢

Luci, your creativity and work ethic are unmatched. It has been such an honour and a privilege for us all to have gotten to work with you over these last few years.

We are truly all so excited to see where you'll be going in this new chapter of your life! We'll be cheering you on as you conquer the world!

We love you, Luci! Don't be a stranger 😊❤️

08/04/2022

Elise, you've been a mentor, a leader, and a friend to us all. There is truly no amount of words that could encapsulate just how amazing you are.

Though we're so sad to see you go, we are so excited to see all of the goals you'll achieve. We know you have only the best things waiting for you just over the horizon.

Thank you for everything you've done for and with us. We're rooting for you every step of the way in this next chapter of your life! ❤️

05/04/2022

Nobody manages social media accounts as Elise does.

Creative, Organised, and forward-thinking, Luci sat down with Elise to uncover her secrets as a Social Media Lead. What makes such a tricky job look so effortless?

Luci: What times are best to schedule posts for clients? Is it based on content?

Elise: The best time to post to your social channels depends on a few things, one being human behavior and peak times when most people or most of your audience would be online or on their phones. For most clients we work with, the best time to post is later in the evening as more of the audience is active on Facebook or Instagram.

Luci: Depending on the kind of post, what are the best ad objectives to use?

Elise: For posts to the feed, it depends on what your goal is, but usually you want to boost a post for engagement (likes, comments, shares), you can also boost a post for reach if your goal is brand awareness or to reach a wider audience with your message.

There are also sponsored ads, or, what we like to call in the social media world, 'dark posts'. These are ads or content that does not get shared to your feed, but you can target specific messaging that you don't want on your feed. Objectives for this style of ad can be reach, brand awareness, traffic, or depending on creative- video views. There are also objectives for consideration which are conversion-based if you are selling a product or looking for lead generation.

Luci: Any parting words of wisdom?

Elise: When it comes to social media and what works best, you need to think of the consumer of the content and your target audience, and share content that is relatable to them. It's good to also not come off sales-y in copy or messaging and try humanising your message. Put yourself in the consumers' shoes. Also, if you see a problem or situation in your social trends that you aren't happy with (i.e. low engagement) think of creative ways to test why or what your audience will engage with. Blaming the algorithm, or consistently sharing the same type of content is going to provide no growth.

24/03/2022

Being a social media manager can be quite a balancing act; having the right tools to assist you can make a world of difference in terms of the quality of your posts.

Investopedia has outlined eight of the best social media management software options for 2022:

⇨ Best Overall: Sprout Social
⇨ Best for Analytics: Hootsuite
⇨ Best for Large Team Collaboration: Loomly
⇨ Best for Small Teams: SocialPilot

For the full list, check out the link https://www.investopedia.com/best-social-media-management-software-5087716

17/03/2022

A survey conducted by social media consultant Rachel Karten has underlined some of the reasons so many people are leaving their jobs in social media. With over 150 participants, almost all responses were related to stress, a decline in mental health, lack of work-life balance and general under-appreciation.

Emplifi has released an infographic titled "How to show Social Media Managers you care" in response to the growing number of dissatisfied social media workers. From adhering to their content calendar to prioritising their mental health, it is critical that we look after our team members—even more so in an industry where connectivity is almost constant.

For the full infographic, check out the link in our bio!

Address

Level 2, 175B Stephen Street
Yarraville, VIC
3013

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

https://www.attractor.com.au/

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