20/05/2026
One of the very few Azerbaijani projects shortlisted at the Baku Flames International Festival of Creativity and Effectiveness — and the only project to win Silver in the Branding category — BHT Branding. 🥈🔥
The project was officially entered for the awards by Okee Agency and creatively developed by our team together with our Art Director, who also leads creative direction at 25BUREAU.
Behind the project was not just design, but a serious data-driven strategy and brand architecture approach built by Okee Agency, based on real CRM data, audience behavior, booking analytics, seasonal dynamics, airline performance, segmentation, and customer motivations.
Through the combination of strategy, positioning, PR, and creative ex*****on, the project gained much stronger visibility and was ultimately recognized with Silver at an international creative festival.