HMC combines in-depth market research with practical expertise in public relations and marketing communications to deliver positive outcomes.
Jennifer M Highland is a Public Relations and Marketing Communications Specialist with over 15 years market experience. She holds a Masters Degree in Global Marketing and International Sales from Edinburgh Napier University and a diploma in Marketing, Advertising and Public Relations from the UWI Open School Cavehill Campus. She has also completed courses in Project Management with the IDB, Market
ing and General Management for Small Business with the Barbados Institute of Management and Productivity. Jennifer has worked extensively with a range of sectors across government, private sector and non-profit entities to bring clarity and effect to their communication, marketing and public relations needs. In addition to developing effective marketing communication plans and media campaigns, her client engagements have included oversight, management and implementation of strategies, that have led to increased awareness of varying organizational initiatives; fostering of community and corporate relationships; corporate communication audits to give definition to best
practice marketing and communications management; and alignment of public relation and marketing tools to optimize stakeholder influence, response and buy-in. Through the Caribbean Israel Leadership Coalition, she managed the diplomatic relations on behalf of Israel for their donation of $2million (GUY) worth in PPEs and medical supplies to the Georgetown Public Hospital Corporation (GPHC) and the People of the Republic of Guyana, where she coordinated and managed the delivery process and also planned and oversaw the public relations on behalf of the two countries, represented by Israel's Ambassador of the Embassy in Panama and CEO and Board of Directors of the Georgetown Public Hospital Corporation. In addition, she spearheaded the media, public relations and marketing communications
in the Caribbean for The Certificate in Smart Farming Scholarship provided by Israel's
R&D Volcani Institute's NGO arm, Volcani International Partnerships' where over
2000 Caribbean Agri-Stakeholders registered and participated from across the
Caribbean. As a Facilitator, she has added value to corporate and non-profit organizations
through the hosting of Communications and Public Relations workshops and
clinics. In June 2009 Jennifer conceptualized and successfully hosted a premium
family education and stakeholder trade show focused on improved awareness of
post and prenatal health management. Among her core competencies are Stakeholder Engagement and Business
Development Campaign Development; Media Relations; Event Development
& Management; Cause Marketing & Content Development; Sponsorship Acquisition;
Branding & Strategic Messaging. She holds firm to the philosophy that “real progress occurs when we each
reach back and enable others along the journey using our talents, skills
and experience.”
06/02/2023
When the fullness of time comes, you either give birth to what you're pregnant with or risk that thing dying in you and taking you along with it. I decided to push myself beyond my comfort level and release this program to a room of executive directors, their PROs and entepreneurs at my recently hosted workshop seminar. A few snap shots from those in the audience but will share more professional coverage later and more on the upcoming training.
07/09/2022
When you work without anticipation of recognition, the acknowledgement of what you've accomplished causes you to begin to audit the work you've done in the past to justify such an attribution. I was pleasantly surprised and honored to have received this award at the launch of The Caribbean Office of The Organisation for Human Rights Defence with Headquarters in Romania under ECOSOC UN.
31/08/2022
Just concluded the successful Caribbean Investment Summit as Chief of Communications and Head of Stakeholder Engagement. Here with some of our investors and team.
03/08/2022
Flash back to HighMax Consulting delivering (no pun intended) Easter hampers to moms and newborn babies a few years ago at the Queen Elizabeth Public Hospital which was carried in the press.
I really enjoyed these moment meeting the new babies and moms.
I love what I do
20/07/2022
It's been a minute, and then some since I posted or shared something here. I wear many hats and one such hat has me in the throes of ex*****on, but I have been in the trenches planning a major investment summit for Upturn Funds, happening in Barbados August 25 - 27 at the Hilton Barbados Resort.
From organising stakeholder meetings with global investors, major corporations, regional government officials, U.S. Congressmembers' office (keynote speakers) and other featured speakers, sponsorship acquisition and private sector meetings, news media coverage, among other major responsibilities, my plate has been full.
I recently planned and hosted the launch of Upturn Funds Caribbean Investment Summit Press Conference and launch. Link in bio
Had to get behind the camera to record some Summit promotion videos, as a communications professional it's my least favourite thing to do. It could be frustratingly humorous. After about six takes it came out pretty good.🗣🎥😄
I'll be posting more about this global event in the coming days.
01/04/2022
Sometimes leaders allow situations "to work themselves out" meanwhile the ice is cracking beneath.
This, unfortunately, is when the component of PR is taken seriously, because PR is suppose to swoop in and be "the fixer" of the factors, that result in the now visible cracked ice, that leaders turned a blind eye to, waiting for the problem to work itself out.
21/03/2022
Coming up 2pm this afternoon, March 21st, on the Maximizer Series, Episode 4 is Social Media Strategist, Content Developer extraordinaire, and PR professional, Tracy Highland of Jill Media. She joins Host Jennifer Highland on LinkedIn, Live at 2pm AST to guide you and offer some tips and tools to up your social media strategy and to help you build back momentum, increase awareness and engagement with little to no cost! You dont want to miss this episode! Let's Go! Share with a colleague, or with your network and Join the Conversation.
14/03/2022
At the top of the hour, 2pm AST join me and my guest La Shawna Griffith, a young vibrant PR professional, on LinkedIn Live on the Maximizer Episode 3 as she shares her perspective on how you can use storytelling as a tool to help build back momentum. Join the conversation.
11/03/2022
Build Back Momentum Using the Tool of Storytelling.
Coming up this Monday on The Maximizer Series, Episode 3, is and
Professional, La Shawna Griffith of Write Right PR Services.
She knows a thing or two about stories, she's written more articles on entrepreneurs and small businesses than I can number right now. Join me on LinkedIn on Monday 14th at 2pm AST as we share some tips and discuss the benefits of using this very effective PR tool to help you build back momentum and awareness that not only are you still in business you are ready to connect with your at a higher level.
You can begin by sharing your story. Let's talk about it! Share with a colleague, or with your network and Join the Conversation.
11/03/2022
With thousands of and reaching journalists each day, there's no guarantee your important news will be picked up. Everyone's working on the perfect headline and the perfect hook. How about your own customer base, pitching to them instead -- with some and social media creativity, you can create enough buzz around your product launch, activity or cause that will likely see your efforts being picked up by said media.
Worst case - you're not covered by the media, on the flip side your target audience already has direct access to your news and is already somewhere in the sales or communication funnel leading to a decision.
09/03/2022
If you are a start-up, micro or small to medium-size business owner, yestersay's episode live on LinkedIn with my guest, Digital Marketing, PR and Communications professional dropped some timely reminders, tips, hacks and tools to help you build back momentum. Check out the replay, click on link in bio if you missed it or watch it for the first time and join the conversation in the comments. What are you doing to build back momentum?
08/03/2022
To all women that keep showing up in the face of adversity, I see you! Continue to be resolute and unshakable, your resilience inspires me.
Let's show up everyday so together we can collectively create fissures in a system that perpetuates biases of all kinds against women.
I have a dream that one day those fissures we create in our individual spheres of life will morph together - because breaking the bias is not a one-off event, it's something you have to do everyday by making your mark in society, making an impact (a fissure) in your individual sphere of influence.
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HighMax Consulting is a Caribbean-based marketing communications and public relations firm dedicated to the growth of our clients’ business using a range of results-based marketing and PR tools that generate awareness, positive perception, buzz, leads, sales, and growth. We exist to generate positive publicity and to build a strong public image on the behalf of our clients’ personal or corporate brand while enabling relevancy in today's evolving communication landscape and competitive environment.
HMC’s agile approach to marketing and PR ensures quick response to the ever changing market dynamics, helping our client’s transition as market dynamics change. From 2006 we have been providing expertise in PR, content marketing, media relations, social media strategy, stakeholder management, reputation management, among others. HMC has also conceptualised and managed the implementation of strategies for varying organisational initiatives and outreach programmes; fostering community and corporate relationships through the development of special projects and events that best influence stakeholder response and buy-in.
"HighMax provided excellent marketing services and Ms. Highland took a personal interest in the company and provided a level of service and commitment beyond her contractual agreement. Her attention to detail, knowledge, experience and focus on measurement and results must be recognised. Our team acquired invaluable knowledge."
~ Shawn Gibbons - NEWPORT WATER, Barbados
"Thank you for all of your efforts! Dr. Titzer has attended many Health Expos all over the world and he told me that the Barbados show was one of the best organised he has attended! We greatly appreciate your efforts in promoting Dr. Titzer and the Your Baby Can Read! program. Thanks,
~Sharon Patterson INFANT LEARNING COMPANY, Tennessee USA
