24/02/2021
Trying to fit the same mark simultaneously on a billboard and on web pages is a challenge. Identity design should be flexible, consistent, and brand recognizable
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The variations of logo variations should cover every space imaginable. Instead of trying every to fit a logo into a space that is small or crowded, simply use a different version for maximum visual impact and clarity.
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The badge lockup is our primary logo and is suited to square or circular areas where symmetry is desired
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It is expected that the secondary lockup along with the wordmark to be used in spaces that are vertically challenged.
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