02/08/2025
𝗦𝘁𝗼𝗽 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀. 𝗗𝗼 𝗧𝗵𝗶𝘀 𝗜𝗻𝘀𝘁𝗲𝗮𝗱.
Still chasing high-volume keywords?
That’s a trap.
A blog targeting “best CRM tools” ranked well, but barely got clicks.
Why?
Searchers wanted comparison tables, user reviews, and pricing info but the page was just a generic intro.
The problem?
Keyword match ≠ Intent match
Instead of focusing only on keywords, ask:
• What is the searcher really looking for?
• What format do they expect?
• What action do they want to take?
When content matches intent, rankings become more stable and conversions actually happen.
Focus less on volume. More on value.