24/06/2025
The truth is this:
๐๐ ๐ถ๐ ๐ป๐ผ๐ ๐ธ๐ถ๐น๐น๐ถ๐ป๐ด ๐ฆ๐๐ข. It is creating a huge chance for people like us.
In my 16 years of doing this work, Iโve never seen a bigger opportunity.
Here are 6 ways we use AI to win in search in 2025:
๐ญ. ๐๐ผ๐ฐ๐๐ ๐ผ๐ป ๐๐ป๐๐ถ๐๐ถ๐ฒ๐
ChatGPT, Gemini, and other AI tools donโt just look for keywords.
They look for entities โ like businesses, people, and products they trust.
If you want AI to mention you more:
Claim your listings on Google Business, Bing Places, and Apple Maps.Get listed on Yellow Pages, BBB, and other trusted directories.
Add organization schema to your website.Share your articles on platforms like Medium, LinkedIn, and Reddit.Get featured in โBest ofโ articles that AI uses.
๐ฎ. ๐ช๐ฟ๐ถ๐๐ฒ ๐ณ๐ผ๐ฟ ๐๐
Make it easy for AI to understand and cite your work:
Use questions people ask, like โWhatโs the best way toโฆ?โ
Use clear H1, H2, and H3 titles.
Put a short TL;DR at the top of your pages.
Answer questions from People Also Ask sections.
Keep your language simple and direct.
๐ฏ. ๐๐ฟ๐ผ๐ ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐
Google notices how many people search for your brand.
More searches = more trust = more mentions in AI answers.
Ways to get more searches:
Post job openings (people search for your brand).
Get listed in โBest ofโ articles.
Run low-cost ads in your target area.
Create YouTube videos (they build brand awareness quickly).
๐ฐ. ๐ฆ๐๐ถ๐ฐ๐ธ ๐๐ผ ๐๐ต๐ฒ ๐๐ฎ๐๐ถ๐ฐ๐
Backlinks, reviews, and EโEโAโT still matter.
They help AI trust and pick your site.
Hereโs how to do it:
Get backlinks from trusted websites.
Collect Google Reviews and show social proof.
Show certifications and awards clearly.
Keep your business information accurate and updated.
๐ฑ. ๐ ๐ฎ๐ธ๐ฒ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐ ๐ฃ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐ฌ๐ผ๐๐ฟ ๐ฃ๐น๐ฎ๐ป
Google and AI platforms like Perplexity often cite YouTube videos โ especially for guides, reviews, and comparisons.
Why it works:
Fewer people make videos, so itโs a chance to stand out.
Videos embedded in articles increase dwell time and rankings.
Clear timestamps and descriptions help AI understand your video.
๐ฒ. ๐๐ถ๐
๐ฌ๐ผ๐๐ฟ ๐ง๐ฒ๐ฐ๐ต๐ป๐ถ๐ฐ๐ฎ๐น ๐๐ผ๐๐ป๐ฑ๐ฎ๐๐ถ๐ผ๐ป
Get the basics right before trying fancy AI tactics:
Install an SSL certificate for a secure site.
Make sure your site is mobile-friendly.
Use a simple menu and site structure.
Fix broken links and remove 404 pages.
Build a strong About Us page and contact page.