04/03/2025
Boosting 101: What I Learned from LinkedIn's On-Demand Webinar
Just wrapped up a 50-minute LinkedIn webinar on Boosting 101—and while the fundamentals of boosting are similar across platforms, LinkedIn has its own key differences.
I took some notes and wanted to share them with you so you can get all the insights in one go.
Best Practices for Boosting on LinkedIn
- Complete Your LinkedIn Page – Make sure your LinkedIn Page is complete. Pages with complete information get 30% more weekly views.
- Post daily for organic reach – It’s recommended that you build an effective organic strategy by posting once a day to stay top of mind with your audience.
- Boost on weekdays – Since LinkedIn is a B2B platform, schedule your boost to start on a weekday. In general, avoid weekends and major holidays.
- Target a broad audience – Don't make your audience too small. Your audience should be at least 50K or more to make it worth your while.
- Set a lifetime budget and schedule – Start with $25/day and run the boost for 1-2 weeks for optimal results.
What Metrics Matter?
-Brand Awareness? → I am trying to build awareness: Impressions Measures how many impressions or views your paid posts is getting. If you choose "awareness", this is your key metric.
- More video views? → I want more people to see my videos: Video views measure how continuous 2+ seconds of your video for at least 2+ seconds.
- Drive website traffic? →I want people to click to my website: Clicks Measures how many members are clicking to your landing page. If you choose "website traffic," this is your key metric.
- More engagement? → I want people to get involved: Engagement Measures how many members are liking, commenting and sharing your post. Click-through Rate.
This is clicks divided by impressions. This is a good indicator of the quality of your content among your chosen audience.
FAQ from the Webinar
Can I boost from mobile? – No, boosting is web-based, but you can check metrics from your phone.
How to optimize boosting? – Build a sales funnel, use retargeting, and do A/B testing.
Is boosting good for beginners? – Yes, it’s great for testing what works best.
Can I boost from my personal profile? – No, boosting is only for company pages.
Can I boost a private post? – No, only public company page posts can be boosted.
Comment below if you need any point explained in more detail or have other insights to make this discussion even more interesting.
