27/04/2022
Social media marketing is no longer an option for a brand or business, it’s a necessity. With so many demographics active across social networks on a global scale, it’s where you want to be to engage, influence and convert.
To see why, just look at these stats from Digital 2022: Global Overview Report:
There are 4.6 billion active social media users—that’s nearly 60 percent of the world’s population
The average time spent every day on social media is 2.27 hours
2022 has seen a rise in TikTok, YouTube, and Instagram users
People use an average number of 7.5 platforms each month
Just think about the success of Apple’s enduring campaign across social media channels or the challenge to get inspiration from Getty’s collection during the coronavirus pandemic.
In this blog, we’ll break down the most important elements of social media marketing.
What is a social media strategy?
What are the benefits of having a social media strategy?
Social media marketing strategy vs. social media content strategy
What is a social media engagement strategy?
What are the steps in building a social media strategy?
What is a good example of a social media strategy?
Social media strategy for small businesses
What is a social media strategy?
Put simply, a social media strategy is a plan that outlines your social media goals, the tactics used to achieve them and metrics tracked to measure performance.
Your strategy doesn’t need to be complicated. What you want is a simple and specific plan with meaningful measurables. This will help you to identify the channels and tactics that are successful, versus those that fall flat.
Check out this webinar to find out how to give your social media strategy a little love!
Ultimately, your social media strategy should drive brand awareness and engagement across social media channels for your target audience/s.
What are the benefits of having a social media strategy?
You may have run a successful social media campaign or great engagement on your posted content. That one-off success is achievable. However, the difficult part of social media marketing is consistency. Do you understand why that campaign or post succeeded? Can you replicate it easily?
It may be daunting to think about creating a social media strategy, but it will provide your business with many tangible benefits, like
A direction for all your social media activities
Improve brand awareness
Offer social customer service and support
Enhance targeting across audiences
Direct and increase website traffic
Personalize content
Generate better quality leads
Create social media influencer opportunities
Promote your unique content that could go viral (remember the ALS ice bucket challenge?)
Offer social commerce and shoppable posts
Data you can analyze and measure
As you can see there are huge benefits to social media, so creating a strategy will serve to achieve your business goals and drive customer engagement.
