Saima.zip

Saima.zip I turn my imagination into visuals and my thoughts into stories. That’s how I express myself.

A little creative experiment for United Finance PLC this International Youth Day.We keep asking AI more and more questio...
12/08/2026

A little creative experiment for United Finance PLC this International Youth Day.

We keep asking AI more and more questions every day. But there is one question where the answer still belongs to us: “What will my future look like?”

A home, a car, a startup, or an independent life, AI can imagine the possibilities, but turning them into reality happens beyond the screen.

Concept & creative developed for United Finance.

ChatGPT

A spec ad - What if LinkedIn were a matrimony app?One day, while checking LinkedIn’s “Who’s viewed your profile” a funny...
10/08/2026

A spec ad - What if LinkedIn were a matrimony app?

One day, while checking LinkedIn’s “Who’s viewed your profile” a funny thought crossed my mind,

What if LinkedIn stopped asking about your career goals… and started asking about your life goals?

Suddenly,
Open to Work became Open to Marriage.
10+ years of experience became Ready to settle down.
And profile viewers weren’t recruiters anymore, they were people looking for someone who values family and wants to build a future together.

Same interface. Completely different networking goals.

Now the question is, When it comes to knowing who someone really is, would you trust a matrimony profile or their LinkedIn?

A speculative BKash idea I’d genuinely love to see become real someday:bKash Rickshaw QR: Solving the “No Change” Proble...
07/08/2026

A speculative BKash idea I’d genuinely love to see become real someday:
bKash Rickshaw QR: Solving the “No Change” Problem.

The idea came from a very familiar and ordinary frustration.

These days, I can go through most of my day without carrying cash. But there’s still one moment when I almost always need it: paying a rickshaw fare.
Very often, I don’t have an extra ৳10 or enough small notes. I either end up paying more than the actual fare, waiting for a random passerby to help with change, or buying something I didn’t even need just to break a ৳500 or ৳1000 note.
And from the rickshaw puller’s side, it’s understandable too. Many of them avoid giving change because they need to save small notes for the next passenger, especially early in the morning, before they’ve collected enough smaller cash. This creates a small but constant daily friction: arguments, delays, awkwardness, and sometimes unfair outcomes for both sides.

That made me think:

What if paying a rickshaw fare could simply be - scan, enter the amount, and pay with bKash?

The ex*****on could be simple and visible:
a QR code printed on a t-shirt, or a durable plastic card that works both as an ID and a bKash payment card.

What makes this idea interesting is that it doesn’t need the rickshaw puller to become digitally advanced. The passenger does the scanning. The puller only needs a basic phone to receive an SMS confirmation. In other words, the technology stays with the user who already has it.

Of course, the idea is much easier than the ex*****on.

There are real challenges like digital literacy, trust, fraud prevention,
and most importantly, cash-out cost. For someone earning through small fares throughout the day, even a modest cash-out fee could make digital payments unattractive. So if something like this were ever piloted, I believe it would need a zero- or very low-fee model specifically designed for micro transport payments.

What I do find powerful, though, is how naturally this fits bKash’s original playbook. bKash succeeded by building on behaviour people already trusted. This could follow the same principle -don’t ask the rickshaw puller to adopt new technology. Ask the passenger to use the technology they already have.

This is still just a concept not something I’m claiming is immediately feasible.
But that’s what I find exciting about speculative advertising: sometimes imagining the communication helps reveal a real everyday problem worth solving.

so i was playing with this copy -
ভাংতি নেই হাতে?
বিকাশ আছে সাথে।

Would you like to scan a rickshaw puller’s QR to pay a ৳30 fare?

bKash Limited

DESIGNED TO BE THEREAn umbrella may stay inside a drawer until the afternoon the sky suddenly breaks. A mug may sit quie...
04/08/2026

DESIGNED TO BE THERE

An umbrella may stay inside a drawer until the afternoon the sky suddenly breaks. A mug may sit quiet on a shelf until someone needs a warm drink after a long day. A bag that carries everything, and stays part of the journey after.

That is exactly what we wanted. Instead of creating objects that constantly asked people to notice UMA, we chose ones that could quietly become useful in everyday life.

Launched on 25 August 2025, UMA is a fintech app of United Finance. The souvenir set carries the same message in physical form.

Saima Khatun
Design & Packaging / Visualization

For Friendship Day, I created this spec ad for Ispahani Mirzapore Tea around a familiar friendship moment -“দোস্ত! অনেক ...
03/08/2026

For Friendship Day, I created this spec ad for Ispahani Mirzapore Tea around a familiar friendship moment -
“দোস্ত! অনেক লম্বা কাহিনী।”
“বল, সময় আছে।”

the one telling the story still has a full cup, while the one listening has almost finished theirs. Because friendship is also about having someone who always has the time to listen.

Meet Mr. Red Light.I spend my days at the Bijoy Sarani traffic signal in Dhaka. One day, I caught Saima's attention at t...
03/08/2026

Meet Mr. Red Light.

I spend my days at the Bijoy Sarani traffic signal in Dhaka. One day, I caught Saima's attention at the signal. She didn't just see a traffic signal she saw a character. So here I am, brought to life by her imagination and making my debut on her creative profile. 🚦

Dear Bosses,You may receive a message like this today or perhaps tonight. We know that you already know the real reason ...
19/07/2026

Dear Bosses,
You may receive a message like this today or perhaps tonight. We know that you already know the real reason behind tomorrow’s sudden family emergency or sick leave. 😄
So, kindly consider this an advance request to approve our leaves. Your understanding will be highly appreciated!

And to all employees the excuses are prepared for you. Hope you find it useful. Now just send it with confidence and prepare for the final!
So, what excuse are you using for tomorrow?



Pinterest Keywords (Part 1)For brand designers, packaging creatives, typographers, content teams, and anyone looking for...
16/07/2026

Pinterest Keywords (Part 1)

For brand designers, packaging creatives, typographers, content teams, and anyone looking for fresh design concepts to apply in their work and present themselves differently.

Stop searching randomly. Use the right keywords to discover stronger references, explore new creative directions, and make more intentional design decisions.

You may also use these keywords in your AI prompts to give your concepts a stronger, more creative visual direction.

Save this post for your next project.

10 Golden Rules of Graphic Design🎨👉 Swipe to explore each rule.💡 Save this as a quick design checklist for your next vis...
14/07/2026

10 Golden Rules of Graphic Design🎨

👉 Swipe to explore each rule.
💡 Save this as a quick design checklist for your next visual.



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