21/12/2025
💡 Facebook Ads Value Rules — Explained Simply
Value Rules help Meta understand which customers are more valuable to your business.
Instead of treating every sale the same, Meta prioritizes high-value audiences.
🔹 You can set rules by:
✅ Location
✅ Device
✅ Audience type
🚀 Result: Better ROAS, smarter scaling, and higher-quality customers — not just more sales.