13/03/2026
Project: Local SEO Case Study โ Moving Company
Goal: Rank in Top 3 Google Maps + Page 1 Organic for moving-related keywords.
Month 1 โ Website Foundation & Technical SEO
First, we optimized the website to build a strong SEO foundation.
On-Page & Technical SEO Work:
Page title and header tag optimization
Image compression + keyword alt tags
Content optimization for target moving keywords
Robots.txt creation and validation
Broken link fixes, redirects, and canonical setup
Anchor text optimization and internal linking
HTML sitemap & XML sitemap creation and submission
Mobile optimization and website speed improvement
Essential pages creation (About, Services, Contact)
SSL fixing and OG data implementation
Schema markup (LocalBusiness + Service)
W3C validation and plugin setup
Breadcrumbs and better site navigation
Indexing and crawling issue fixes
Website security check and malware scan
Duplicate content cleanup
Local content SILO structure with proper interlinking
Website Improvements:
Full website redesign
Added new service pages
Created multiple location pages for nearby cities
Result:
Website became technically clean and ready for ranking.
Month 2 โ Authority Building (Off-Page SEO)
We started building authority and local trust signals.
Link Building Campaign:
30+ contextual backlinks
20+ Web 2.0 properties
40+ foundational links
60+ local citations
80+ competitor backlink replications
30+ SOP links
8+ niche-relevant citations
5 Q&A placements
10 classified submissions
Result:
Domain authority improved and several keywords moved from page 3โ4 to page 1โ2.
Month 3 โ Google Business Profile Optimization
To dominate the local map pack, we focused on GBP signals.
GMB Optimization Work:
30+ Web 2.0 map embeds
200+ Google map point citations
8โ10 blog posts for local relevance
15โ16 optimized GMB posts
Review response management
Social signals from Facebook, Medium, Quora, Pinterest, LinkedIn, and X
Result:
Multiple keywords ranked in Top 3 Google Maps
Significant increase in calls and direction requests
Strong improvement in local visibility.
Final Outcome:
Within 90 days, the moving company achieved Page 1 rankings for major keywords and Top 3 positions in Google Maps, resulting in more leads, calls, and booking requests.
