SRGB Research & Consulting Limited

SRGB Research & Consulting Limited Founded in 1987, SRG Bangladesh Limited (SRGB) is the leading multi-sector and full service research and consulting firm of Bangladesh.

SRGB is a multi-sector and full service research & consulting company offering professional services in management consulting, analysis & research (both quantitative & qualitative), mystery shopping, project management, monitoring & evaluation, etc. SRGB offers professional services in management consulting, analysis and research (both quantitative and qualitative), mystery shopping, project desig

ning & management, monitoring & evaluation studies, investment feasibility studies, communication and training, etc. SRGB successfully delivered a large number of research and consulting projects, designed and delivered hundreds of capacity development programs in various countries and to various international organizations, including UN organizations (UNDP, UNICEF, UNFPA, UNEP, etc.), IFC/World Bank, ADB, national/international NGOs and multi-national & national business enterprises. SRGB is the leading social and development research firm of Bangladesh and conducted a large number of country wide household and community baseline survey, impact evaluation studies and social research on diverse sector. SRGB worked as the monitoring and evaluation specialist for many national and international organizations and designed and developed Results and Resource Framework and the Logical Framework Analysis (LFA). SRGB also is the Bangladesh market leader in research and business consulting into all aspects of market strategy, innovation and branding, from consumer and market research & analysis to idea generation, concept development and testing, brand equity, brand positioning, customer satisfaction, mystery shopping, etc. SRGB is based in Dhaka of Bangladesh and offer professional services in Bangladesh, India, Pakistan, Afghanistan, Nepal, Bhutan, Sri Lanka, Maldives, Myanmar, etc. SRGB is a member of WAPOR, ANPOR, MRA, MRS and ESOMAR and comply with the ICC/ESOMAR International Code on Market and Social Research. SRGB also is a member of MSPA Asia-Pacific, BMSRS and IMCB, an affiliate of ICMCI. For more information, please visit our web site at www.srgb.org

10/08/2026
06/07/2026

Ground Hope in Your Organization's Reality
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In uncertain times, one of your most important responsibilities as a leader is to give people a reason to keep moving forward. But hope doesn't come from ambitious visions or optimistic promises alone. If your aspirations outpace what people believe is possible, trust erodes. To inspire sustained effort, you need to ground hope in reality—connecting a better future to a credible path for getting there.

Ground the Present
Start with an honest assessment of the current reality. Acknowledge uncertainty, constraints, and competing priorities instead of rushing to reassuring answers. Stay connected to how people actually experience the situation through candid conversations and unfiltered feedback.

Set aspiration that fits the Moment
Give people a future worth working toward, but make sure it feels attainable. Match your ambition to current conditions. Sometimes that means focusing on the next quarter before talking about the next five years. Define what progress looks like in concrete terms.

Turn hope into Action
Hope becomes sustainable when people can see how their efforts lead to results. Clarify responsibilities, outline realistic paths forward, and explain how you’ll adapt as conditions change. When people understand what they can do and why it matters, motivation is more likely to endure.
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This tip is adapted from “For Hope to Inspire, It Has to Be Grounded in Organizational Reality,” by Alyson Meister et al.

Address

House 50 (Level 5), Road 2, Block L, Banani
Dhaka
1213

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Sunday 09:00 - 18:00

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