20/09/2026
📉 Google Just Erased Free Product Listings Across the EEA. Here's What to Do About It.
If you sell in Europe, your free shopping visibility just disappeared almost overnight.
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Google Search has pulled free product listings and popular product carousels from the European Economic Area, forced by the European Commission under the Digital Markets Act. Google itself called this the biggest reduction in search quality it's ever made.
Hugo Huijer from Productrise tracked the actual drop, and it's steep. Popular product carousels have almost entirely vanished from search over the past two days, with 90 to 100 percent drops confirmed in Germany, France, Belgium, Sweden, and the Netherlands. Adriaan Dekker posted screenshots showing that space now going to price comparison services instead. Ginny Marvin, Google's Ads Liaison, confirmed directly that this removal is tied to the DMA ruling.
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Here's what's actually happening on the ground:
✅ Free product listings and carousels are gone from EEA search results
✅ That visibility space is now filled by price comparison and vertical shopping services
✅ Independent data from Productrise and Semrush both confirm the near total drop off
✅ This applies specifically to EEA countries, not global search results
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Here's the move if you sell in the EEA right now.
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Get listed on the price comparison services filling that space immediately, since that's where the free visibility went, not gone entirely. Review your Google Ads Shopping strategy this week, because paid listings may now carry more of the load organic used to cover. And don't wait for Google to reverse this, the DMA ruling isn't going anywhere, so building distribution outside Google Shopping in the EEA needs to start now, not after Q4 numbers come in.
Brands that move onto CSS platforms early get first-mover placement while everyone else is still reading the news.
If you sell in the EEA, have you already lost visibility, and what's your plan to recover it?