The Central it, Dhaka (2026)

05/02/2026

A Visionary Commitment to Revitalize the ICT Sector! 🌾💻

The Bangladesh Nationalist Party (BNP) is committed to transforming the ICT landscape of the country. To empower the youth and build a technology-driven nation, BNP unveils a comprehensive employment plan.

Key Objectives:

🔹 Direct Employment for 2 Lakh Professionals: BNP aims to create 200,000 direct jobs in five high-growth sectors:

Cyber Security

BPO (Business Process Outsourcing)

AI-Data (Artificial Intelligence & Data Science)

Semiconductor Industry

Industry 4.0

🔹 Indirect Employment for 8 Lakh Creators: Through robust support for Freelancing and Content Creation, an additional 800,000 indirect jobs will be generated to boost the gig economy.

Our Pledge:

"The promise of the Sheaf of Paddy (Dhaner Shish): No more skilled unemployed."

To turn this dream into reality, the thoughtful decision of the voters is essential. Join us in building a future where technology leads the way.

Tarique Rahman Projuktia Google Microsoft YouTube Facebook Twitter Brave Software LinkedIn The Central it

30/12/2025

ইন্নালিল্লাহি ওয়া ইন্না ইলাইহি রাজিউন।

১৫ অগাস্ট ১৯৪৫ - ৩০ ডিসেম্বর ২০২৫।
ইতিহাস, রাজনীতি আর সংগ্রামের এক অবিচ্ছেদ্য নাম দেশমাতা খালেদা জিয়া।

বহু উত্থান-পতনের মধ্যেও দৃঢ়তা, সাহস আর নেতৃত্বের দৃষ্টান্ত রেখে গেলেন , চিরকাল অমর হয়ে থাকবে। তাঁর স্মৃতিতে থাকবে শ্রদ্ধা ও ভালোবাসা!

জাতিকে এই শোক সইবার শক্তি দান করুন - আমিন।🤲

Innalillahi wa inna ilaihi raji'un.

15 August 1945 - 30 December 2025.
Khaleda Zia, an inseparable name in history, politics and struggle.

Despite many ups and downs, she left behind an example of determination, courage and leadership, and will remain immortal forever. Her memory will be filled with respect and love!

12/06/2025

We extend our deepest condolences to the families and loved ones of those lost in today’s tragic plane crash in India. May the departed rest in eternal peace.

One person survives Air India plane crash in Ahmedabad that kills 241

An Air India passenger plane bound for London crashed into a medical college in the northwestern city of Ahmedabad after takeoff, killing more than 240 people in one of India’s worst airline disasters in decades, officials said, with one survivor among the passengers.
Air India confirmed that 241 of the 242 people on Air India Flight 171 died.
Vidhi Chaudhary, a top state police officer in Ahmedabad, said medical students who were in the college’s hostel when the Boeing 787 plane hit the building have also been killed.
At Ahmedabad’s Civil Hospital, Dr Dhaval Gameti said he had examined the lone survivor of the crash brought in, whom he identified as Vishwashkumar Ramesh. “He was disoriented with multiple injuries all over his body,” Gameti told The Associated Press. “But he seems to be out of danger.”
The flight crashed shortly after takeoff from the Indian city. The airline said in a statement that the carried 169 Indian nationals, 53 British nationals, one Canadian and seven Portuguese.
Authorities in London confirmed that the plane was due to land at the city’s Gatwick airport at 6:25pm local time (17:25GMT).

31/05/2025

Strategic brand management is a tactic meant to support companies in their efforts to gain or improve brand recognition, increase revenue and meet their long-term business goals. Choosing the most effective brand management strategy for your organization may help you achieve these items.

A brand strategy is important because it helps a business stand out and connect with consumers to drive brand awareness and loyalty. Through a brand strategy, a business can establish its voice, share its story, and demonstrate its values. A brand's values are important to consumers.

5 stages of strategic management?
1. Goal-setting. First things first.
2. Analysis. You need to know what you're working with and what you're up against.
3. Strategy formulation. Here's where you map your route.
4. Strategy implementation.
5. Evaluation and control.

A strong branding strategy can help create an emotional connection with current and potential customers, engage stakeholders, differentiate your services or products from competitors, and increase overall brand awareness. Developing a strong brand also helps build trust between you and your customers.

SWOT stands for strengths, weaknesses, opportunities, and threats. The term refers to a strategic planning technique that assesses internal strengths, weaknesses, and external opportunities and threats, to inform business strategies and leverage competitive advantages to achieve major accomplishments

calculate the ROI of a branding campaign, you subtract the cost of the campaign from the sales growth attributed to it, then divide by the campaign's cost. Consider both short-term sales boosts and long-term brand equity increases

The acronym VRIO stands for value, rarity, imitability,organization. This is the four-question framework used to evaluate the resources and capabilities of an organization.

31/05/2025

Integrated Marketing Communications (IMC) is a strategic approach that aims to unify all marketing communication channels to deliver a consistent and cohesive message to the target audience. It ensures that every interaction a customer has with a brand, regardless of the channel (advertising, social media, PR, etc.), reinforces the same core brand identity.

Here's a more detailed explanation:

Key Principles of IMC:
Consistency:
All marketing messages should be consistent in tone, style, and core content across all channels.
Cohesion:
Different marketing activities should work together harmoniously to create a unified brand experience.
Target Audience:
IMC focuses on delivering the right message to the right audience at the right time.
Integrated Approach:
It avoids siloed marketing efforts where different departments work in isolation, and instead, fosters collaboration across all marketing channels.
How IMC Works:
Strategic Planning:
IMC involves developing a comprehensive plan that outlines the goals, target audience, key messages, and channels to be used.
Channel Integration:
Different marketing channels, such as advertising, public relations, social media, direct marketing, and sales promotion, are coordinated to deliver the consistent message.
Measuring and Evaluating:
IMC includes measuring the effectiveness of campaigns and making adjustments as needed.
Benefits of IMC:
Improved Brand Image: Consistent messaging helps build a strong and recognizable brand identity.
Increased Brand Loyalty: A cohesive brand experience can foster customer loyalty.
Enhanced Customer Engagement: IMC can create a more engaging and relevant experience for customers.
Cost-Effectiveness: By integrating marketing efforts, businesses can reduce duplication and waste.
Higher Return on Investment (ROI): IMC can lead to more effective marketing campaigns and better ROI.
In essence, IMC is about creating a "symphony" of marketing communications where all instruments (marketing channels) play in harmony to deliver a powerful and consistent message to the target audience.

Integrated marketing communications (IMC) is the process of unifying a brand's messaging to make it consistent across all media that the brand uses to reach its target audience. It's a strategic approach that guides communication and tactics used across all marketing channels.

30/05/2025

Foundations of branding and marketing involve building a strong and consistent brand identity, positioning the brand effectively in the market, and communicating that identity through various marketing channels. These foundations include defining brand values, crafting a compelling brand story, and developing a brand strategy that aligns with business goals.

Key Components of Branding Foundations:
Brand Strategy:
This involves setting clear goals, target audience, and competitive landscape.
Brand Identity:
This encompasses the visual elements (logo, color palette) and verbal elements (tagline, brand voice) that represent the brand.

Brand Positioning:
This focuses on how the brand is perceived by the target audience and how it differs from competitors.

Brand Messaging:
Brand Experience:
This emphasizes creating a positive and consistent experience for customers at every touchpoint.

Brand Architecture:
This defines the relationships between different products or sub-brands within the overall brand portfolio.

Brand Extension:
Brand Equity:
This refers to the value of the brand in the market, which is influenced by customer loyalty and brand recognition.

Brand Monitoring:
This involves regularly monitoring brand perception&sentiment to make timely adjustments to the strategy.

Brand Pillars:
These are key elements that guide the brand's identity and positioning, such as purpose, perception, personality, position&promotion.

Brand Values:
These are the core principles that guide the brand's actions and decisions.
Brand Story:
Brand Guidelines:
These provide a clear framework for how the brand is represented visually and verbally.
Brand Voice and Tone:
This refers to the style and tone of communication used by the brand.

Brand Equity:
This refers to the value of the brand in the marketplace, influenced by factors like recognition, loyalty, and perceived quality.

Marketing Foundations:
Target Audience: Identifying and understanding the target audience is crucial for crafting effective marketing messages.

Marketing Objectives: Defining clear marketing objectives helps guide the selection of appropriate marketing channels and strategies.
Marketing Mix (4Ps or 7Ps): This includes product, price, place (distribution), and promotion (advertising,sales promotion,public relations).

Marketing Channels: Choosing the right channels (social media, email, advertising, etc.) to reach the target audience.

Content Marketing:
Customer Relationship Management (CRM):
Digital Marketing: Utilizing digital channels (search engine optimization, social media, email marketing) to reach the target audience.
Direct Marketing: Reaching customers directly through various channels (mail, phone,email).
Brand Awareness: Building awareness for the brand and its offerings.
Brand Loyalty: Fostering customer loyalty through various programs and initiatives.
Brand Advocacy: Encouraging customers to become brand advocates and promote the brand to others.

15/05/2025

The best off-page SEO process !
Best off-page SEO process involves building high-quality backlinks, engaging in content marketing and social media promotion, and leveraging local SEO to improve online visibility and authority. It also includes monitoring brand mentions and ensuring a strong Google Business Profile.

Here's a more detailed breakdown of the process:

1. Link Building:
Focus on quality, not quantity:
Prioritize backlinks from relevant, authoritative websites that align with your niche.
Utilize various link-building techniques:
Guest posting, broken link building, resource page creation, and industry directories can all contribute to a strong link profile.
Monitor your backlink profile:
Use tools like Ahrefs or Moz to analyze your links and identify areas for improvement.
2. Content Marketing and Social Media:
Create valuable, engaging content:
Develop high-quality content that attracts attention and naturally encourages linking.
Share your content across social media:
Promote your content on relevant platforms to increase visibility and engagement.
Engage with your audience:
Respond to comments, participate in discussions, and build relationships with your followers.
3. Local SEO:
Optimize your Google Business Profile:
Ensure your NAP (name, address, phone number) is accurate and complete, and include high-quality photos and videos.
Encourage customer reviews:
Positive reviews boost your local SEO rankings and demonstrate your trustworthiness.
Participate in local online communities:
Engage in forums and online groups to increase brand awareness and build relationships.
4. Brand Monitoring and Recognition:
Track your brand mentions: Use tools like Google Alerts or Mention to monitor online mentions of your brand.
Respond to negative feedback: Address negative reviews and comments promptly and professionally.
Leverage brand mentions: Share positive brand mentions on social media and in your marketing materials.
5. Measuring Success:
Track key metrics:
Monitor your Domain Authority, referral traffic, social media engagement, and brand mentions to gauge the effectiveness of your off-page SEO efforts.
Regularly analyze your backlink profile:
Use tools to identify low-quality links and disavow them to protect your website's reputation.
Stay informed about SEO best practices:
Regularly update your knowledge and adapt your strategies to the latest algorithms and trends.

13/05/2025

On-page SEO refers to the process of optimizing a website's content and structure to improve its ranking in search engine results. This includes optimizing various elements on individual web pages, like title tags, meta descriptions, headers, images, and internal links, to make the content more relevant to search queries and appealing to both search engines and users.

Here's a more detailed breakdown:
Key aspects of On-page SEO:

Content Optimization:
Ensuring your content is relevant, engaging, and well-structured, using relevant keywords in the right places.

Keyword Optimization:
Strategically incorporating target keywords in title tags, meta descriptions, headers, and throughout the page content.

Title Tag Optimization:
Creating unique and descriptive title tags that accurately reflect the page content and include relevant keywords.

Meta Description Optimization:
Crafting concise and compelling meta descriptions that entice users to click on the search result.

Header Tag Optimization:
Using header tags (H1, H2, H3, etc.) to structure the content logically and incorporate keywords in the most relevant headers.

Image Optimization:
Optimizing images with alt tags that describe the image content and include relevant keywords.

URL Optimization:
Creating clean and descriptive URLs that are easy for search engines to crawl and understand.

Internal Linking:
Strategically linking to other pages within the website to improve site architecture and distribute link equity.

Site Speed Optimization:
Ensuring the website loads quickly, as slow-loading sites can negatively impact user experience and search engine rankings.

Schema Markup:
Using structured data to provide search engines with additional information about the page's content, which can enhance how it's displayed in search results.

How to check on-page SEO?
1. Enter the URL you want to review.
2. Hit the “Perform SEO scan” button.
3. Get the results from the Google SEO analysis, your website will automatically be scored on a 0 – 100 scale.
4. Review and address the possible SEO issues returned by the Google lighthouse analysis.

12/05/2025

What are the 4 types of SEO?
Explore the four types of SEO and learn how to optimize your site.

1. On-page SEO. Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility.
2. Off-page SEO.
3. Local SEO.
4. Technical SEO.

The Central it

05/02/2026

30/12/2025

12/06/2025

31/05/2025

31/05/2025

30/05/2025

15/05/2025

13/05/2025

12/05/2025

Address

Website

Alerts

Shortcuts

Share

Category

Listing takedown request