08/07/2025
Client: LEXORO
Designed by NEMS Creation
Project Overview:
LEXORO is a performance-focused sportswear brand, and this logo design was developed as part of a brand identity revamp to better represent their dynamic, bold, and modern character. The goal was to craft a mark that stands out in the competitive athletic market while remaining clean, scalable, and instantly recognizable.
Logo Concept:
Modern Symbol: The abstract swoosh-like icon above the wordmark suggests motion, speed, and forward drive — key attributes of the LEXORO brand.
Custom Typography: The geometric sans-serif typeface gives a modern and sporty feel. The “X” is designed with sharp dual strokes to signify strength and agility.
Smart Integration: The letter “O” incorporates a running shoe graphic to instantly convey the brand’s core product line — performance footwear.
Visual Style & Color:
A clean aqua-teal color palette was chosen to evoke freshness, energy, and approachability — perfectly aligned with the brand’s activewear focus and youth-targeted market.
Creative Direction by NEMS Creation:
Professional & Versatile Logo System
Balanced Composition for Print & Digital
Built for Brand Recognition & Movement
Tools Used:
Adobe Illustrator | Adobe Photoshop