11/04/2026
What if Spotify's logo spoke the language of the digital age?
This is my conceptual redesign of the Spotify logo, a project that took 25 days, 72 attempts, and more restarts than I'd like to admit.
The concept breaks down like this:
The iconic sound wave is reimagined as the letter S, merging Spotify's identity with motion and fluidity. Behind it, a pixel grid represents the digital world where music now lives. And hidden within that grid, a subtle nod to the vinyl record, where music began. The green stays. Because continuity matters even when everything else evolves.
From annotation to mockup to full brand sheet, this is the complete picture.
⚠️ Disclaimer: This is a conceptual redesign created for portfolio and educational purposes only. Not affiliated with or endorsed by Spotify AB. All original Spotify branding belongs to Spotify.
Drop a comment, does this feel like an upgrade or would you keep the original?
"Save this if you're into branding and logo design. And follow for more redesigns coming soon."