26/12/2025
Day-2 â Social Media Marketing Basics
1. Social Media Marketing āĻā§?
Social Media Marketing āĻšāĻ˛ā§ āĻĢā§āĻ¸āĻŦā§āĻ, āĻāĻ¨āĻ¸ā§āĻāĻžāĻā§āĻ°āĻžāĻŽ, āĻāĻāĻāĻŋāĻāĻŦ, āĻ˛āĻŋāĻā§āĻāĻĄāĻāĻ¨ āĻāĻ¤ā§āĻ¯āĻžāĻĻāĻŋ āĻŽāĻžāĻ§ā§āĻ¯āĻŽā§ āĻĒāĻŖā§āĻ¯, āĻ¸āĻžāĻ°ā§āĻāĻŋāĻ¸ āĻŦāĻž āĻ¨āĻŋāĻā§āĻ° āĻŦā§āĻ°ā§āĻ¯āĻžāĻ¨ā§āĻĄ āĻĒā§āĻ°āĻŽā§āĻ āĻāĻ°āĻžāĻ° āĻĒā§āĻ°āĻā§āĻ°āĻŋāĻ¯āĻŧāĻžāĨ¤
2. Social Media Marketing āĻāĻ° āĻ¸ā§āĻŦāĻŋāĻ§āĻž:
o āĻ
āĻ¨ā§āĻ āĻāĻŽ āĻāĻ°āĻā§ āĻĒā§āĻ°āĻāĻžāĻ°āĻŖāĻž āĻāĻ°āĻž āĻ¯āĻžāĻ¯āĻŧ
o āĻāĻžāĻ°ā§āĻā§āĻ āĻ
āĻĄāĻŋāĻ¯āĻŧā§āĻ¨ā§āĻ¸ āĻ¨āĻŋāĻ°ā§āĻ§āĻžāĻ°āĻŖ āĻāĻ°āĻž āĻ¯āĻžāĻ¯āĻŧ
o āĻ°āĻŋāĻ¯āĻŧā§āĻ˛ āĻāĻžāĻāĻŽ āĻāĻ¨āĻžāĻ˛āĻŋāĻāĻŋāĻā§āĻ¸ āĻĻā§āĻāĻž āĻ¯āĻžāĻ¯āĻŧ
o āĻŦā§āĻ°ā§āĻ¯āĻžāĻ¨ā§āĻĄ āĻĒāĻ°āĻŋāĻāĻŋāĻ¤āĻŋ āĻŦāĻžāĻĄāĻŧāĻžāĻ¨ā§ āĻ¯āĻžāĻ¯āĻŧ
3. Social Media Platform Overview:
o Facebook: āĻĒā§āĻ, āĻā§āĻ°ā§āĻĒ, āĻĒā§āĻ¸ā§āĻ, āĻ°āĻŋāĻ˛, āĻ
ā§āĻ¯āĻžāĻĄ
o Instagram: āĻĒā§āĻ¸ā§āĻ, āĻ¸ā§āĻā§āĻ°āĻŋ, āĻ°āĻŋāĻ˛, IGTV
o YouTube: āĻāĻŋāĻĄāĻŋāĻ, Shorts, āĻā§āĻ¯āĻžāĻ¨ā§āĻ˛ Branding
o LinkedIn: āĻĒā§āĻ°āĻĢā§āĻļāĻ¨āĻžāĻ˛ āĻāĻ¨āĻā§āĻ¨ā§āĻ, āĻāĻ¨ā§āĻāĻļāĻ¨
4. Engagement āĻāĻ° āĻā§āĻ°ā§āĻ¤ā§āĻŦ:
o Like, Comment, Share, Save āĻšāĻ˛ā§ Social Engagement
o āĻŦā§āĻļāĻŋ Engagement āĻŽāĻžāĻ¨ā§ āĻŦā§āĻļāĻŋ Reach āĻāĻŦāĻ Growth
Practical Task
1. page Optimization:
o āĻĒā§āĻā§āĻ° Profile Picture āĻāĻŦāĻ Cover Photo āĻ¸āĻ āĻŋāĻāĻāĻžāĻŦā§ āĻāĻĒāĻ˛ā§āĻĄ āĻāĻ°ā§
o About Section āĻĒā§āĻ°āĻŖ āĻāĻ°ā§ (Website, Contact, Bio)
2. Instagram Profile Setup:
o Profile Picture āĻāĻŦāĻ Bio āĻ¯ā§āĻ āĻāĻ°ā§
o Link in Bio āĻŦā§āĻ¯āĻŦāĻšāĻžāĻ° āĻāĻ°ā§ (Website āĻŦāĻž YouTube Channel)
3. Post āĻ¤ā§āĻ°āĻŋ:
o Canva āĻŦā§āĻ¯āĻŦāĻšāĻžāĻ° āĻāĻ°ā§ ā§§āĻāĻŋ āĻĒā§āĻ°āĻĢā§āĻļāĻ¨āĻžāĻ˛ Social Media Post āĻ¤ā§āĻ°āĻŋ āĻāĻ°ā§
o Post āĻāĻž Facebook āĻŦāĻž Instagram āĻ Upload āĻāĻ°ā§ (āĻĒā§āĻ°ā§āĻ¯āĻžāĻāĻāĻŋāĻ¸ā§āĻ° āĻāĻ¨ā§āĻ¯ Private āĻ°āĻžāĻā§)
4. Engagement āĻĒā§āĻ°ā§āĻ¯āĻžāĻāĻāĻŋāĻ¸:
o āĻ¨āĻŋāĻā§āĻ° Post āĻ Like / Comment / Share āĻāĻ°ā§ āĻĻā§āĻā§
o āĻā§āĻ¨ Post āĻŦā§āĻļāĻŋ Attention āĻĒāĻžāĻā§āĻā§ āĻ¤āĻž āĻĻā§āĻāĻžāĻ° āĻā§āĻˇā§āĻāĻž āĻāĻ°ā§
