23/02/2026
Reputable brands demand creativity without losing control.
Now put that inside Reels, where attention is earned in seconds.
When Unilever Bangladesh moved to Reels-first for Dove and Glow & Lovely, the challenge wasn’t production.
It was protecting brand trust at platform speed.
If you’ve worked with a high trust consumer brand, you know the paradox: You’re asked to “be creative,” but you’re also asked to “never surprise the brand.” Now add Reels.