Selina Pervin - AdsAlchemist

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Selina Pervin - AdsAlchemist Helping Local Businesses Generate More Calls, Bookings & Revenue with Google Ads | Ads Alchemist

You're Sending Quotes. So Why Aren't Homeowners Booking?I was reviewing a boiler installation campaign and noticed somet...
19/09/2026

You're Sending Quotes. So Why Aren't Homeowners Booking?

I was reviewing a boiler installation campaign and noticed something important.

The business was getting quote requests.

But too many homeowners were saying:

“Thanks, I’ll get back to you.”

Then they disappeared.

The problem wasn't always the quote.

Some homeowners were simply collecting prices from 3–4 installers before deciding.

If your quote doesn't clearly show why your installation is worth choosing, you leave the homeowner with one easy way to compare you:

Price.

Your quote should remind them what they're paying for:
→ Your experience

→ Gas Safe registration

→ Quality of installation

→ Warranty

→ Customer reviews

→ What happens after the installation

And your Google Ads should bring people who are actually looking to replace or install a boiler not just people looking for the cheapest quote.

I help Boiler Installation businesses attract higher-quality installation enquiries through Google Ads, so more of your quotes have a real chance of becoming booked jobs.

The goal isn't more quotes. It's more quotes that turn into installations.

If you're sending plenty of quotes but winning too few jobs, DM me. I can take a quick look at your Google Ads and website with a free audit.

Your Google Ads Are Getting Clicks. So Why Aren’t Homeowners Calling?You check your Google Ads.Clicks are coming in.So y...
16/09/2026

Your Google Ads Are Getting Clicks. So Why Aren’t Homeowners Calling?

You check your Google Ads.

Clicks are coming in.

So you expect the phone to ring.

But it doesn't.

Here's what many boiler installers miss:

A click doesn't mean a homeowner is ready to call you.

They click your ad, land on your website, and start looking for reasons to trust you.

If they can't quickly find your reviews, Gas Safe details, installation experience, warranty information, or a clear way to contact you.

They leave.

And you still pay for the click.

Every time a homeowner leaves without calling, you haven't just lost a click. You may have lost a £3,000+ installation opportunity.

The problem may not be getting people to your website.

It may be what happens after they arrive.

→ Your ads need to reach the right homeowners.

→ Your website needs to give them confidence.

→ Your call-to-action needs to make contacting you simple.

I help Boiler Installation businesses improve the journey from Google search to phone call, so their ad budget has a better chance of producing genuine installation enquiries.

Short Outcome:
→ Fewer wasted clicks.

→ More phone calls.

→ More installation opportunities.

If you're getting clicks but your phone stays quiet, DM me for a free Google Ads and website audit.

Are You Selling Boilers Or Peace of Mind?A homeowner doesn't wake up thinking: “I need a new boiler today.”They're think...
15/09/2026

Are You Selling Boilers Or Peace of Mind?

A homeowner doesn't wake up thinking: “I need a new boiler today.”

They're thinking: “I don't want to worry about my heating again.”

That's where many boiler installation businesses miss the sale. They talk about boiler brands, models, prices and specifications.

But the homeowner is thinking about completely different things:
→ Will this company do the job properly?

→ Can I trust them in my home?

→ What happens if something goes wrong?

→ Is the installation covered by a warranty?

When your website and sales conversation only focus on the boiler, you give the customer reasons to compare prices.

When you show experience, reviews, Gas Safe registration, warranty and real installation work, you give them reasons to choose you. And that matters even more when your Google Ads are bringing new homeowners to your website.

I help Boiler Installation businesses attract homeowners through Google Ads and present the trust and value that can turn that first visit into a serious installation enquiry.

The Outcome:
✔️ Less price shopping.

✔️ More trust.

✔️ More homeowners choosing you.

If homeowners are clicking your ads but comparing you with cheaper installers, your website may be giving them more reasons to compare than reasons to choose you.

DM me for a free website and Google Ads audit, and I'll show you where you could be losing installation enquiries.

Are Irrelevant Google Searches Eating Into Your Boiler Installation Budget?Your Google Ads campaign can look perfectly f...
14/09/2026

Are Irrelevant Google Searches Eating Into Your Boiler Installation Budget?

Your Google Ads campaign can look perfectly fine. Clicks are coming in. Your ads are showing. Your budget is being spent.

But there could be one problem quietly eating your money.

You may not be checking what people actually searched before clicking your ad.

A boiler installer wants customers searching for:
→ New boiler installation

→ Boiler replacement

→ Combi boiler installation

But the same ad can attract searches for:
❌ Boiler repair

❌ Free boiler grant

❌ Boiler service

❌ Boiler prices

❌ Boiler jobs

You still pay when they click.

And after enough irrelevant clicks, you start wondering: “Why am I spending so much but getting so little installation work?”

The root problem isn't always your budget. Sometimes, you're simply paying for searches from people who were never looking for your main service.

That's why checking your Search Terms regularly matters.

Remove irrelevant searches with negative keywords and keep your budget focused on homeowners who are actually looking to replace or install a boiler.

I help Boiler Installation businesses cut wasted Google Ads spend by focusing their campaigns on the searches that are most likely to bring genuine installation customers.

The Outcome:
✔️ Less wasted spend.

✔️ Better enquiries.

✔️ More installation jobs from your budget.

Want to know what kind of searches are eating into your Google Ads budget? Drop me a message, and I’ll put together a free Search Term Audit for your campaign.

The Most Profitable Installers Think DifferentlyWhat if your busiest month isn't your most profitable month?Your enginee...
13/09/2026

The Most Profitable Installers Think Differently

What if your busiest month isn't your most profitable month?

Your engineers are fully booked. Your phone is ringing. Quotes are going out every day. It looks like business is doing well.

But then you check the numbers and the profit isn't nearly as good as you expected.

Why? Because not every job is a good job.

A £3,000 installation can look like good revenue. But if you win it by cutting your price, spend too much time chasing the customer, and leave little margin after labour and materials.
→ You were busy.

→ You weren't profitable.

The installers who make better money look at their business differently. They don't chase every enquiry. They focus on homeowners who:
→ Need a new boiler

→ Value a proper installation

→ Are willing to pay for quality

→ Are more likely to choose them

That's also how you should think about Google Ads.

Don't just ask: “How many leads did we get?”

Instead, ask: “How many of those leads were actually worth winning?”

I help Boiler Installation businesses attract better-quality installation enquiries through Google Ads, so their budget goes towards homeowners who are more likely to become profitable customers.

The Outcome:
✔️ More profitable jobs.

✔️ Less wasted time.

✔️ Better profit from the same business.

If your diary is full but your bank balance doesn't reflect it, maybe you don't need more work. You need better work.

Want to attract higher-margin boiler jobs instead of just busywork? Send me a DM with the word 'BOILER' and let's see how we can upgrade your lead quality

Why Gas Safe Isn't Enough on Its Own?Yesterday, I was looking at a boiler installation company's website.They were Gas S...
09/09/2026

Why Gas Safe Isn't Enough on Its Own?

Yesterday, I was looking at a boiler installation company's website.

They were Gas Safe Registered. They had years of experience.

But something was missing.

There was nothing that gave a homeowner confidence to get in touch:
→ No recent customer reviews.

→ No installation photos.

→ No warranty information.

→ No real proof of why they should choose that company over the next one.

Being Gas Safe is essential. But here's the reality. Every reputable boiler installer is expected to be Gas Safe Registered. It gets you onto the shortlist. It doesn't always win you the job.

The businesses that book more installations give homeowners extra reasons to trust them before the first phone call. That's often the difference between getting an enquiry. and watching someone contact a competitor instead.

The Outcome:
→ More homeowner confidence.

→ More enquiries.

→ More booked installations.

I help Boiler Installation businesses turn Google searches into installation enquiries by combining Google Ads with the trust signals homeowners look for before they pick up the phone.

If homeowners are visiting your website but not getting in touch, let's find out why. DM me for a free website trust audit.

Why Are Your Leads Going Cold After the First Call?Recently, while reviewing a boiler installation campaign, I noticed s...
08/09/2026

Why Are Your Leads Going Cold After the First Call?

Recently, while reviewing a boiler installation campaign, I noticed something interesting.

The business was getting enquiries. Homeowners were calling. But many of those conversations never turned into installation jobs.

Why?

Because the first call wasn't giving homeowners enough confidence to take the next step:

→ Some weren't sure what would happen next.

→ Some wanted to "think about it."

→ Others simply contacted another installer before making a decision.

When that happens repeatedly, you're not just losing jobs. You're losing the money you've already spent to generate those enquiries.

The difference isn't always the number of enquiries.

It's what happens after the first call.

The businesses that answer homeowners' questions clearly, build confidence, and follow up quickly are far more likely to win the installation.

The Outcome:

→ More enquiries converted.

→ More booked installations.

→ Better return on every lead.

I help Boiler Installation businesses attract higher-intent homeowners through Google Ads, so they're speaking to people who are genuinely looking to replace their boiler not just browsing their options.

If your leads keep going quiet after the first call, I'd be happy to offer a free Google Ads audit and see whether the quality of your enquiries is part of the problem.

DM me to book your free audit, or drop a comment below!

Are Low-Margin Jobs Holding Your Business Back?Your diary is full. Your engineers are busy.But at the end of the month, ...
07/09/2026

Are Low-Margin Jobs Holding Your Business Back?

Your diary is full. Your engineers are busy.

But at the end of the month, you're wondering. "Where did the profit go?"

That's a problem many boiler installation businesses face.
→ Too many jobs are won by lowering the price.

→ Too much time is spent quoting homeowners who only want the cheapest deal.

Before you know it, you're working harder. just to earn the same money.

The most successful installation businesses don't try to win every job. They build Google Ads campaigns that attract homeowners already planning to replace their boiler not people who are simply looking for the cheapest quote.

That's how they spend less time chasing low-margin work and more time installing profitable boilers.

The Outcome:
→ Better profit margins.

→ Higher-value customers.

→ A stronger, more sustainable business.

I help Boiler Installation businesses attract homeowners with genuine buying intent through Google Ads, so more enquiries become profitable installation jobs not low-margin work.

Are low-margin jobs keeping your team busy but holding your business back?

📩 DM me "GROWTH" to chat about how we can attract high-value boiler leads for your business.

Your Competitors Aren’t Better Installers. Homeowners Just Find Them Before They Find You.Every day, homeowners search G...
06/09/2026

Your Competitors Aren’t Better Installers. Homeowners Just Find Them Before They Find You.

Every day, homeowners search Google for things like:
→ “New boiler installation”

→ “Boiler replacement near me”

→ “Combi boiler installation”

And when they search Who do they find?

If your business isn't showing up:
→ They won't compare your prices.

→ They won't check your reviews.

→ They won't look at your experience.

They simply won't know you exist. Instead, they'll call the installer they found first.

And that's how good boiler installation businesses lose jobs not because they're worse, but because they're invisible when homeowners are ready to buy.

The businesses consistently booking installation jobs don't rely on referrals alone. They make sure they're visible when homeowners are actively searching.

The result?
→ More visibility.

→ More qualified enquiries.

→ More booked installations.

That's where Google Ads can make a difference. I help Boiler Installation businesses get in front of homeowners at the exact moment they're searching for a new boiler.

So, if someone searched “new boiler installation” in your area today. Would they find your business or your competitor's?

Want to see why your competitors are getting the clicks instead of you?

DM me for a free Website & Google Ads Audit

Why First Impressions Win Installation JobsA homeowner lands on your website.→ Before reading every word.→ Before checki...
05/09/2026

Why First Impressions Win Installation Jobs

A homeowner lands on your website.

→ Before reading every word.

→ Before checking your prices.

→ Before calling your number.

They've already started deciding whether they trust your business.

That's how quickly first impressions matter.

If they don't immediately see customer reviews, your Gas Safe registration, recent installation photos, or a clear reason to choose you, they'll often leave and compare another installer.

Not because you're a bad company.

→ Because they don't have enough confidence to contact you.

The boiler installation businesses winning more jobs understand one thing:

→ Homeowners don't just buy a new boiler.

→ They buy peace of mind.

That's why trust is built before the first phone call not during it.

Outcome:
→ More homeowner confidence.

→ More enquiries.

→ More booked installations.

I help Boiler Installation businesses turn Google Ads visitors into installation enquiries by building trust from the very first click.

When a homeowner visits your website for the first time, do they immediately feel confident enough to contact you?

Send me a DM for a free website audit, and I'll show you what could be costing you installation enquiries.

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