10/05/2022
What is Video SEO?
Video SEO is simply optimizing your video to be indexed and ranked on the search engine results pages for relevant keyword searches. There are many optimization strategies to give your videos a higher chance of ranking, which this article will outline.
How has video SEO changed?
In the last few years, video marketing has become more and more popular with businesses. Once marketers began to get their hands on DSLR cameras in the late 2000s, it became easier to produce videos and get them online (thanks to YouTube) without having a degree in videography.
Now we canβt browse the internet without seeing a video, and we all walk around with cell phones in our pockets that have the ability to shoot decently high-quality videos anywhere. With the explosion of video, itβs become much harder to get ranked in the universal search results, according to Phil.
βAll websites can rank in the video tab, but not all can rank in universal search with a video,β says Phil. βItβs become a lot harder to get whitelisted than it was about 3 years ago, but easier to get your video indexed on the video tab (pictured below).β
Gaining rank with your video on universal search has a lot to do with the authority of your website, how video-focused it is, and how it ranks for video-related queries. Phil recommends not placing such a huge emphasis on universal search, and rather reaching for higher ranks in video search
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