19/09/2025
🔑 Digital Marketing Terms You Must Know
📊 General Advertising Terms
Impression – how many times your ad was shown.
Reach – how many unique people saw your ad.
CTR (Click-Through Rate) – % of people who clicked your ad after seeing it.
CPC (Cost per Click) – how much money you pay for each click.
CPM (Cost per 1000 Impressions) – cost of showing your ad 1000 times.
Conversion – when a user completes a goal (buy, sign up, download, etc.).
Conversion Rate – % of visitors who complete your goal.
ROAS (Return on Ad Spend) – profit compared to money spent on ads.
Bounce Rate – % of people who leave a website without doing anything.
Engagement – likes, comments, shares, saves, clicks.
📱 Social Media Ads
Ad Set – group of ads with the same targeting/budget.
Target Audience – the people you want to show ads to.
Lookalike Audience – new people similar to your existing customers.
Custom Audience – your own data (email, phone, website visitors).
Retargeting – showing ads again to people who already visited your site or page.
🛒 E-commerce & Shopify
Add to Cart – when a customer puts a product in their shopping cart.
Checkout – when a customer starts buying.
Purchase – successful completed order.
Abandoned Cart – customer adds product but does not finish buying.
Upsell – offering a more expensive product.
Cross-sell – offering related products.
📈 Google Analytics (GA4)
Sessions – visits to your website.
Users – unique visitors.
Events – actions like click, scroll, purchase, sign-up.
Traffic Source – where visitors come from (Google, Facebook, Email).
Organic Traffic – free traffic from search engines.
Paid Traffic – traffic from ads.
Direct Traffic – people who typed your website directly.
Referral Traffic – people who came from another website.
📧 Email Marketing
Open Rate – % of people who opened your email.
Click Rate – % of people who clicked inside your email.
Subscriber – person who signed up for your email list.
Unsubscribe – when someone leaves your email list.
Spam – unwanted/junk emails.
⚙️ Other Useful Terms
Landing Page – special page for ads to capture leads/sales.
Lead – someone interested (gave email/phone).
Funnel – customer journey: see ad → visit website → buy.
Pixel – code that tracks visitors and actions.
API (Application Programming Interface) – system connection between apps/websites.
Dashboard – the control panel where you see all reports.
⚡ If you memorize these 40 terms, you will understand 90% of any digital marketing tool interface.
Even if your English is weak, you will recognize the buttons and analytics easily.
