05/12/2023
What is digital marketing?
The term digital marketing refers to the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. With the rise of the internet in the 1990s, digital marketing began to gain popularity.
Digital marketing incorporates many of the same principles as traditional marketing and is often viewed as an additional way for businesses to reach consumers and understand their behavior. Companies often combine traditional and digital marketing methods in their strategies. But digital marketing also comes with its own challenges.
