02/09/2022
Digital Marketing New Batch. Admission Open.
Course Outline:
Day 1
• What is actual Digital Marketing?
• Do we need Digital Marketing?
• Traditional Marketing v/s Digital Marketing?
• Benefits of Digital Marketing?
• Who needs Digital Marketing?
• How Digital Marketing works?
• Is Digital Marketing your “Dream Career”?
• Digital Marketing in Freelancing & Job Sectors?
• What you will learn?
End of Day 1
Day 2
Social Media Optimization:
• What is Social Media Optimization?
• What is Social Media Marketing (SMM)?
• Search Engine Optimization vs Social Media Optimization
• List of social media
• Importance of social media
• How Social Media Affects SEO?
• How to promote business through SMO
• What is Viral Marketing
• Social media success tracking tools?
• What type of social media content converts best?
• What is the responsibility of a social media manager?
• Top social media marketing tools to consider?
• Some common social media mistakes
End of Day 2
Day 3
Social Media Giant Facebook Part 1:
• Importance of page& Group Creation
• Setting up of page & group
• page role, auto messaging & page reviews
• Difference between Facebook profile, page and Facebook group
• How Facebook AI works?
• How Facebook show you Organic Results?
End of Day 3
Day 4
Social Media Giant Facebook Part 2:
• Create Facebook business account & Ad account
• Adding Payment method in Facebook business account
• How to Grow Your Facebook Organic Reach
• Set up Saved Audience, Custom Audience & LookALike Audience
• Find out Your marketing objective & align Marketing objective
• Explore Facebook Campaign Structure: Campaign > Ad Set> Ad
• Lead Generation, Messenger Campaign, Carousel Ads, Split (A/B) Testing
End of Day 4
Day 5
Social Media Giant Facebook Part 3:
• Explore Facebook Algorithm
• Creating and Managing Your Facebook Content
• Retargeting or Facebook Exchange
• Development of Content strategy
• Facebook Reporting & Insights
• Facebook Conversion Tracking
End of Day 5
Day 6
LinkedIn Marketing:
• LinkedIn Strategy
• Creating an Allstar LinkedIn Profile
• Find and connect with the right target audience for your business
• LinkedIn Company Page
• Leveraging LinkedIn Search for Prospecting
• LinkedIn Content Creation Best Practices
• LinkedIn Advertising
• Build a brand and relationships with your target audience
• LinkedIn Analytics
End of Day 6
Day 7
LEAD GENERATION LESSON Part 1:
• Research techniques to assist in designing your lead generation plan
• Ways to turn your website into a self-sufficient lead generator machine
• Social Networking Marketing Strategies for Leads
End of Day 7
Day 8
LEAD GENERATION LESSON Part 2:
• Advertising and promotions that will lure buyers
• Other Paid & Free Advertising to Generate Leads
• Lead Generation from LinkedIn
• Lead Generation from other google & other Social Media
End of Day 8
Day 9
LEAD GENERATION LESSON Part 3:
• Creating Effective Lead Generation Landing Page
• Content Strategy for Lead Capturing Pages
• Themes & Template for Lead Generation
• Lead Generation Plugins & Extensions
End of Day 9
Day 10
Twitter Marketing:
• Introduction to Twitter Marketing
• Do’s and Don’ts of Twitter Marketing
• Twitter Ads – Content & Targeting
• Influencer Marketing
• Building and Growing Your Twitter Audience
• Power of Twitter and use of hashtags
• Tools and Measurement
• Understand the Twitter algorithm
End of Day 10
Day 11:
Instagram Marketing Part 1:
• Introduction on Instagram
• Creating a Business Page
• Types of Instagram Account
• Importance of Niche
• Posting Rules
• Power of Hashtags
End of Day 11
Day 12
Instagram Marketing Part 2:
• Marketing Tools and Ads
• Influencer Marketing on Instagram
• Strategy How to Drive Engagement
• Switching Accounts
• Lead Generation through Instagram
End of Day 12
Day 13
Pinterest Marketing:
• Why use Pinterest for business?
• How to set up a Pinterest account for your business
• Analyze Work
• Spice Up Your Strategy
• How to Create Popular Pins
• Images that Work
End of Day 13
Day 14
Search Engine Optimization part 1:
• Introduction and Understanding of SEO?
• How does Search Engine work?
• Basics of SEO
• On-Page SEO vs Off-Page SEO
• What is the main purpose of using keywords in SEO?
• Some important SEO tools
• What is link building and why does it matter?
• What are backlinks?
• What is an outbound link?
• Difference between do-follow and no-follow links
End of Day 14
Day 15
Search Engine Optimization part 2:
• What are meta tags
• What is an anchor text?
• What is robots.txt?
• What is the landing page?
• Latest updates in Google search algorithm
• Panda algorithm vs Penguin algorithm
• How to remove toxic links to a site?
• What is Sitemap? How is it important?
• What is social bookmarking?
• What is social networking?
End of Day 15
Day 16
Search Engine Optimization part 3:
• What are meta tags
• What is an anchor text?
• What is robots.txt?
• What is the landing page?
• Latest updates in Google search algorithm
• Panda algorithm vs Penguin algorithm
• How to remove toxic links to a site?
• What is Sitemap? How is it important?
• What is social bookmarking?
• What is social networking?
• What are google sitelinks?
• What is google my business?
• Popular SEO Blogs to follow
End of Day 16
Day 17
Search Engine Optimization part 4:
• Keyword Research and planning
• What are Keywords?
• Types of Keywords
• Keyword-based on length
• History of Keyword Research
• Why is keyword research important?
End of Day 17
Day 18
Search Engine Optimization part 5:
• LSI Keywords
• What is the keyword research process?
• Understanding your target market
• What is Keyword Density, and does it matter?
• Know what your people want
• How to use google keyword planner?
• How to do the business analysis?
End of Day 18
Day 19
CMS Website Creation Part 1:
• What is WordPress?
• Understanding WordPress and it’s functioning?
• Features of WordPress
• How to Install WordPress?
• Editing the page and change the site title
• Add and edit a menu
• Blog/Post page design
End of Day 19
Day 20
CMS Website Creation Part 2:
• Add social sharing buttons
• Working with dashboard
• What are Plugins and their uses?
• What is the widget and how to use it
• Creation of Pages and Menus
• The importance of homepage
• Terms, Privacy, and Disclaimers
• Difference between Posts and Pages
• Integrating google analytics
• Adding a site to webmaster tools
End of Day 20
Day 21
Content Writing:
o What is content writing
o Introduction to the different types of Contents
o How to improve writing skills?
o How to write SEO optimized content?
o Use of proper Tags (h1, h2, h3)
o Attractive Title and Headings
o Anchor Texts
o How to count words
o Understanding your audience
o Write for users, not for google
o What makes good content?
End of Day 21
Day 22
Google Algorithms & Search Console:
• Intro to Google Algorithm
• Types of Google Algorithms
• How Algorithms works
• How to adjust Algorithms
• Check if you have been hit by any of them
• Major Google Algorithm changes and Penalties
• Understanding of Google Search Console
• Using Google Search Console to Increase Traffic
• Crawl Stats Vs Crawl Error
• Removing Spam Backlinks from Website
• Index Pages in Google Search Console
End of Day 22
Day 23
Email Marketing:
• Understanding & Benefits of Email Marketing
• How to write Effective content and subject line?
• Why Email automation is required?
• Designing an effective Email campaign
• Tracking Email Marketing Reports
• Email Guidelines
End of Day 23
Day 24
Freelance Guidelines Part 1:
• Freelancing Overview
• Types of Freelancing Work
• Introduction to upwork
• Complete Profile & Job Feed
• How to grab Clients & Projects
End of Day 24
Day 25
Freelance Guidelines Part 2:
• Introduction to Fiverr
• In-depth Analysis
• Account creation and Bio Completion
• Gig Research
End of Day 25
Day 26
Freelance Guidelines Part 3:
• Making 1st Gig
• Gig Image that Converts
• Tools for Support
• Gig Marketing Tricks
• Finding Clients: Pro Tips & Tricks
• Buyer Request Tips & Tricks
End of Day 26
Day 27
YouTube Marketing Syllabus:
• YouTube Channel Creation
• Video Creation, Uploading and Optimization
• Video Content and story line ups
• Channel SEO
• Keyword Research
• Use Tools Like a Pro
End of Day 27
Day 28
Video Marketing & Editing:
• Basic of Video Marketing
• Hacks of Video Marketing
• Details about Filmora & Canva
• A-Z Video Editing
End of Day 28
If you are going to start a career in the digital marketing field then you have to know about the Complete Digital Marketing Course Syllabus, which covers every single topic.
Here we provided the step-by-step details for the Complete Syllabus of Digital Marketing.
