31/05/2026
𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐢𝐬 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐢𝐭𝐬 𝐓𝐞𝐫𝐦𝐬 𝐨𝐟 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐨𝐧 𝐉𝐮𝐧𝐞 𝟏𝟓, 𝟐𝟎𝟐𝟔 𝐚𝐧𝐝 𝐦𝐨𝐬𝐭 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬 𝐡𝐚𝐯𝐞𝐧'𝐭 𝐧𝐨𝐭𝐢𝐜𝐞𝐝 𝐲𝐞𝐭.
If you continue using Merchant Center after June 15, you're automatically agreeing to the new terms. And buried inside?
A major change to how long your Google Ads data actually lives.
Starting June 1, 2026, here's what changes for your reporting data:
◉ Sub-monthly data (hourly, daily, weekly) → kept for 37 months only
◉ Monthly, quarterly & annual data → kept for 11 years
◉ Reach & frequency metrics → deleted after just 3 years
◉ Once gone, it's gone — no access via dashboard or API
If you track unique reach, run frequency-capped campaigns, or pull historical data for client reporting, export everything now before the deadline hits.
Don't let a policy update cost you years of performance data.