29/09/2025
If your agency is panicking and saying, “Our clicks are dropping! We need to do SEO for AI!”, it’s time for some clarity.
Here’s the hard truth: optimizing for AI (LLMs) is not the same as traditional SEO.
🔹 Traditional SEO focuses on ranking for keywords, building backlinks, and satisfying Google’s algorithm signals.
🔹 LLM optimization is about making your content understandable, authoritative, and useful for AI models that summarize and surface answers.
What’s changing:
1. Less attribution: AI often delivers answers directly, giving less traffic to the original content creator.
2. Different signals matter: Expertise, trustworthiness, and clarity now weigh more than just keyword density or links.
3. User intent is AI-first: People increasingly ask AI for solutions, not just search queries. Your content needs to be structured to answer directly.
Actionable steps:
• Structure content in a way AI can parse easily (headings, bullet points, clear facts).
• Focus on building authority in your niche, not just chasing keywords.
• Diversify channels — LLMs aren’t the only traffic source; continue to nurture your audience directly.
Bottom line: Treat AI search as a new channel, not a tweak to old SEO. Those who adapt thoughtfully now will see long-term growth, even if clicks drop temporarily.
