25/02/2026
Project: Google Ads | Conversion Report & Tracking, GTM GA4 Analysis Management
My role. Google Ads | Google Tag Manager | Google Analytics 4 Expert
Project description.
Google Ads | Conversion Report & Tracking, GTM GA4 Analysis Management
This project highlights my Google Ads management, GA4 data analysis, conversion report & tracking tag installation setup via GTM expertise for an eCommerce business, focused on boosting sales, ROAS, and lowering cost per conversion. Using Performance Max and Shopping campaigns, I optimized targeting, bidding, and product feeds to drive growth. Key results (Sept–Oct 2025): clicks +50%, conversions +283%, conversion value +424%, ROAS 1.35x → 5.14x, achieving 5x return on ad spend in one month through data-driven optimization.
Skills and deliverables
Google Ad Manager
Google Tag Manager
Google Ads
Campaign Management
Google Analytics
Watch More Work Experience on: https://www.upwork.com/freelancers/gtmexpert?p=1985375928220356608