Search Directive

06/18/2020

A simple guide to a successful brand storytelling

06/18/2020

At Search Directive our social media management team is responsible for the tedious task of researching, planning, posting, and community management off your daily to-do list. ⁣⁣
⁣⁣
We Plan, Design and Post:⁣⁣
Never post on the fly (or at all) again. We curate a beautiful content feed 1 month in advance so you know what’s being posted ahead of time. Our team will manually post content and high-converting hashtags to your social media channels 5 days a week at the times of optimal engagement so it’s seen by the most people. ⁣⁣
⁣⁣
We Increase Brand Awareness and Grow Followers:⁣⁣
High quality followers equal high quality customers and with over 2 billion users, it’s imperative you know how to find and convert the right audience. Our social media growth team spends hours every day making sure your brand is getting the recognition it deserves and will help you increase your followers with your target audience. We will ensure that your followers match the demographics, interests, and behaviors of your ideal buyer.⁣⁣
⁣⁣
We Build Strong Connections and Engagement:⁣⁣
The Instagram algorithm rewards accounts with a lot of engagement by giving it more exposure in other peoples’ feeds, so building strong relationships through interactive content and community management is a must if you want to win on social. Our team is skilled in planning and executing strategies that increase engagement and helping people know, like, and trust you because then they will ultimately buy from you.⁣⁣
⁣⁣
We Increase Website Traffic:⁣⁣
Increasing your social media exposure will directly influence traffic to your site and in turn, leads and sales. We focus on developing social media funnel that drives high volumes of traffic to your website.⁣⁣
⁣⁣
Get in touch with today!

06/18/2020

💡💡💡How much does your small business rely on Facebook and Instagram for content sharing, marketing, and audience engagement?

If you depend on social media to help grow your business and connect your customers, you should also be aware of constant changes rolling out on both platforms that affect how business pages can make these important connections.

It can be difficult to keep up at times.
So, where do we go from here?

Search Directive uncovers and stays on top of these changes.

To share important information about upcoming changes and trends, we’re hosting a free online consultation for small business owners.

Contact out learn:
✔️ New requirements and ad specs for Facebook and Instagram campaigns
✔️ Changes rolling out to Facebook and Instagram that will alter the way you interact with your audience.
✔️ Strategies to stay visible on social media.
✔️ How to increase revenue by up to 200% in the next 30 days. 👇 This online consultation is 100% free, contact us today!

06/18/2020

Looking for social media ROCKSTARS? Follow for an expert advice and quick paid social ex*****on.

06/18/2020

💡Struggling to grow your presence on Instagram? We know how hard it is to grow your business on this competitive platform. It's practically a full-time job figuring out what to post, when to post, then posting and making sure it's optimized, then following up and making sure you're engaging, then posting stories, then doing that for 30 days straight.
Luckily, at Search Directive we have it down to a science. When we take over our client's Instagram, we stick to a few key rules to get consistent growth and we are happy to share these tips with you.⠀⠀⠀⠀ Diversify your content. Have 4-5 different content pillars that you consistently cycle through. People respond to different formats - get creative with short and long form content, static images, quotes.
💡Post relatable information - Authenticity is the first step to success in this game. Your audience will only follow you if they can relate to you. When you're creating content, ask yourself "Will my audience relate to this?"
💡Upload viral stuff - Head to the explore page for your niche or the popular page of relevant hashtags and see what content is getting a lot of traction and figure out a way you can replicate it with your spin on it.
💡Become a storyteller - Share little anecdotes about how you started your business, how you got your first client, etc. Remember, people like relatability and authenticity.
💡Don't post and ghost - Showing up every day will keep you and your business top of mind. If every day doesn't work, give yourself a schedule. Or do what we do for our clients and plan your content 30 days in advance!
💡Use hashtags - It's the secret to discoverability. Make sure they are relevant to the piece of content you are sharing. Need inspiration? Go to an influencer or a viral post in your niche and do some hashtag research.
💡Check your analytics - Your account has analytics you can check to see which posts do best. Also, every post has its own analytics (tap View Insights on your post and see Reach, Likes and Engagements)!⠀⠀⠀⠀⠀⠀

06/13/2020

Does your business struggle with taking the art of creative direction on social? Here are 4 easy tips to build a productive social media brainstorming session that will create a strong course of actions.

  Many small and large businesses are struggling with taking the art of creative direction on social media and hope that brainstorming it together with the team will bring some kind of enlightenment. A well-planned brainstorming session is sophisticated, creative, productive and powerful. Below are...

06/13/2020

Does your business struggle with increasing leads through social channel? This success story explains how education focused small business increased their leads by 213% and generated 512 leads within 6 months.

  LitLife PD Success Story Finding new teachers for online courses with Facebook Lead Ads The business was actively using sponsored posts and videos to raise awareness of Independent Reading online courses for Pre-K, elementary, and middle school educators in New York and Texas. But those ad format...

06/13/2020

So how do business owners adopt to a new normal? What are the main challenges that almost every business will face while supporting remote employees? Here are a few common remote-work challenges and ways to avoid compromising on productivity while working remotely. WorkingRemote.ly

Help your team thrive in the age of remote work. So, how do you make this migration from office to remote work really efficient ?

05/06/2020

In today’s digital landscape business can no longer be a faceless entity. Well-designed brand stories can influence people's emotions and create relationships that eventually develop into brand loyalty. In order to thrive business needs to connect with audiences on a personal level. This is when brand storytelling comes in place.

When done well, storytelling can truly elevate your brand into a legacy, create a robust marketing strategy, generate profit and win the affection of your audience.

At Search Directive we focus on building a brand around storytelling, as well as helping our clients to tell their story. We frequently see that many businesses completely lack a clearly communicated story that positions their brand and communicates its values.

05/01/2020

So, how do you make this migration from office to remote work really efficient? Search Directive is here to help.

1. Any company big or small can tap into remote working.

Some tools like G-Suite for example can help remote businesses to structure a lot of processes and become as productive as possible.

2. Having the right toolkit.

Google Hangouts for instant messaging, Google Drive for sharing documents, Skype, Slack - over the cloud your team should have access to the same tools that they had in their office. This includes task tracking tools, video conference and communication apps.

3. Get your communication right.

There is a lot more than just regular phone conversations and emails. Team leaders and business owners need to embrace informal communication in a virtual landscape without any formal emails. Seeing your team members helps to build much stronger personal relationships.

4. Maintaining routine

Getting ready for work in a proper attire. Making sure that you’re ready for a specific meeting or standup call at the same time each day. Creating the same ritual for work each day can make it easier for employees to get into the mindset of being at the office, even when they are remote.

04/21/2020

Is your brand ready to adapt the change after the coronavirus pandemic?