Maruf H. Sheikh

31/10/2024

https://www.youtube.com/

Here to provide insights into entrepreneurship, business and life.

30/09/2024

Life is Better When nobody knows
Anything about you.

03/09/2024

Oh, my family, this is for you...

Today, we've invited Professor Ilya Strebulaev, who has taught and researched venture capital at Stanford MBA for 20 years. While studying Silicon Valley inv...

10/08/2024

Big Dreams Need
Big Sacrifice.

06/08/2024

Do you find yourself constantly managing ads and struggling to see profitable returns on ad spending?

If that's the case, it's essential to grasp the full concept of customer lifetime value (LTV).

For example:
- Acquiring a new customer for £12
- LTV of £112
- Resulting in a 10 return on ad spend (ROAS)

It's that straightforward.

Many businesses often fixate on the initial sale and overlook the potential of repeat sales.

If your initial sale isn't generating profit, there's no need to worry. It's common for companies to operate at a loss initially.

My top advice:
- Know the cost of acquiring a new customer
- Understand their spending with you
- Once comprehended, scaling can be executed effectively 👏

Curious to learn more? Schedule a call with me today!
https://lnkd.in/gAchVfA6

27/06/2024

Not every battle is simply mine.

In each moment, we are provided with so many choices to make. We can always choose the kind one.

26/06/2024

Ordinary, The skincare brand Follows the 2nd law of marketing;

The Law of the Category.

Building a business in the beauty market can be challenging to gain market attention due to the high competition, consumer trust, and distribution channels.

However, The Ordinary has effectively created a new category against its competitors:

Affordable, transparent, and science-driven skincare.

In their latest marketing campaign, they reinforced their brand values and messaging with an out-of-home campaign celebrating scientists over celebrities.

I’ve been using The Ordinary products for years. The first time I was introduced to the brand I was educated through their product; from feeling like a scientist with the pipette top to their clean and educational packaging.

As a consumer of the brand and a marketer, I admire they have stayed true to their mission from when I first interacted with the brand to now.

Their pricing has remained affordable, their packaging has remained simple and clinical, emphasizing the products' science and efficacy, and they’ve continued to educate consumers about skincare ingredients through their marketing.

As Ries and Trout said in 1993 and remains relevant in business and marketing today:

“If you can’t be first in a category, set up a new category you can be first in”.

The Ordinary didn’t just enter the market with a skincare product, they entered with a purpose-led mission to educate consumers most simply and effectively.

And now the brand continues to be a part of many individuals' skincare routines!

What are your thoughts on The Ordinary brand and its marketing? I’d love to know! 🫧

24/06/2024

Never let them know your next moves,
let them see your results.

20/06/2024

Looking for an Email Copywriter + Email Campaign Expert.

12/06/2024

Situation Right Now⤵️