23/08/2025
GA4 Default Events are not enough anymore
They look fine at first glance.
But most of the time โ they miss the real customer actions.
๐๐ถ, ๐โ๐บ Asmaul Palash,
I help brands track what actually matters โ not just pageviews.
A while ago, I worked with a brand that had traffic.
But when I checked GA4, the insights were almost useless.
The issue wasnโt GA4 itself.
It was the tracking setup.
So I built a custom GTM + GA4 tracking system.
That changed everything.
Hereโs what I did ๐
โ Tracked Engaged Users (20 sec+) to filter real visitors
โ Added Scroll Depth tracking to see how far content was consumed
โ Captured Site Search queries for free keyword insights
โ Enabled Vimeo & YouTube video engagement tracking (Play, Pause, Progress %)
โ Used Custom HTML listeners for full flexibility
After setup:
โณ Analytics showed who was actually engaged
โณ Marketing got clearer signals for remarketing
โณ Content strategy became data-driven
โณ The brand finally trusted their numbers
The truth is simple:
โ Default GA4 only shows surface-level activity.
โ
Custom GA4 + GTM tracking reveals customer intent.
Every business deserves to see what their visitors really do.
Thatโs exactly what I set up โ step by step.
๐ฃ.๐ฆ. Do you know how far your visitors actually scroll on your site?
