Bivuti Vussion Mallik

Bivuti Vussion Mallik Fixing Tracking Issues for Agencies & Brands | Senior GA4 & Server-Side Tracking Specialist | Meta Pixel CAPI, GTM, Accurate Ad Attribution

29/05/2026

GA4 Confusing You? I’m Offering a Few Free Audits

I've seen a lot of founders run ads without knowing if their GA4 setup is actually tracking properly.

To help give back here, I’ll review 3 GA4 setups for free this weekend, no pitch, just want to help if you're stuck.

If you want one, just comment ' ' or DM. 👇

Quality over quantity Bivuti Vussion Mallik
29/05/2026

Quality over quantity

Bivuti Vussion Mallik

How to Install a Facebook Pixel and Convert Ads Effectively?In the digital age, advertising is all about precision and e...
11/09/2023

How to Install a Facebook Pixel and Convert Ads Effectively?

In the digital age, advertising is all about precision and effectiveness. If you're running ads on Facebook, you have a powerful tool at your disposal: the Facebook Pixel. In this article, we'll walk you through the process of installing a Facebook Pixel and leveraging its capabilities to convert your ads effectively.
What is a Facebook Pixel?
Before we dive into the installation process, let's understand what a Facebook Pixel is. This small piece of code collects data that helps you measure the success of your advertising campaigns, optimize your ads, and even reach a more targeted audience.

Why is a Facebook Pixel Essential?
The Facebook Pixel offers valuable insights that can supercharge your ad campaigns:

1. Conversion Tracking
You can track specific actions users take on your website after clicking your ad, such as making a purchase or signing up for a newsletter. This data is gold for measuring your ROI.

2. Audience Building
With the Pixel, you can create custom audiences based on website interactions. This allows you to target users who have already shown interest in your products or services.

3. Ad Optimization
The Pixel helps Facebook understand your objectives better, which leads to improved ad delivery to the right people at the right time.
Installing Your Facebook Pixel
Now that you understand the importance of the Facebook Pixel, let's get into the nitty-gritty of installation.

Step 1: Access Facebook Events Manager
Go to your Facebook Business Manager account.
Click on 'Events Manager' under the 'Measure & Report' section.

Step 2: Create a Pixel
In Events Manager, click 'Connect Data Sources' and select 'Web.'
Choose 'Facebook Pixel.'
Name your Pixel and add your website URL.
Click 'Continue.'

Step 3: Install the Pixel Code
You'll get a unique Pixel code snippet. Copy this code.
Paste it into the header section of your website's HTML code, just before the closing tag.
Save and publish your website.

Step 4: Verify Pixel Installation
After installation, return to Events Manager.
Click 'Continue.'
Facebook will verify if your Pixel is active and receiving data. This may take a little time.
Leveraging the Power of the Facebook Pixel
Now that your Pixel is up and running, let's see how you can use it to convert ads effectively.

1. Conversion Tracking
Track actions that matter, like product purchases, form submissions, or page views. Use this data to measure your ad campaign's success and identify areas for improvement.

2. Custom Audiences
Create custom audiences based on Pixel data. Target users who have visited specific pages or taken specific actions on your website. Tailor your ads to their interests and behaviors.

3. Lookalike Audiences
Expand your reach by creating lookalike audiences. Facebook will find users with similar characteristics to your existing customers, increasing your chances of conversions.

4. Dynamic Ads
Automatically show the right products to people who have shown interest in them on your website. Dynamic ads can significantly boost your conversion rates.

-Conclusion
Installing a Facebook Pixel is a pivotal step in making your Facebook advertising campaigns more effective. By tracking user interactions and using the data collected, you can optimize your ads, reach the right audience, and boost your conversions.
Don't miss out on the opportunity to take your advertising to the next level. Install a Facebook Pixel today and start converting ads more effectively.

The Use of ITP in browsers including iOS14 Update as well as Browser is making it difficult to track the user behavior o...
09/09/2023

The Use of ITP in browsers including iOS14 Update as well as Browser is making it difficult to track the user behavior of the website properly.

A recent study found that about 80% of iOS users' data cannot be tracked using the browser-side Facebook Pixel & Google conversion tracking. Facebook conversion API & Google Ads Server-Side Tracking can give a better solution to this problem as the Browser side Tracking will end in the future.

Facebook & Google suggests you set up server-side Facebook Conversion API & Google Ads Server-Side Tracking using GTM Manually of using GA4. Setup pixel & Google Ads Conversion Tracking on both the server and the browser and enable deduplication of events using a unique event ID.

If you any queries Plz send me a message

This data is then processed by Google's servers and made available in the GA4 interface for analysis. In conclusion, whi...
24/06/2023

This data is then processed by Google's servers and made available in the GA4 interface for analysis. In conclusion, while GA4 has some differences compared to GA3, it provides a more complete picture of user behavior by collecting data from a wider range of sources. In the case of GA4, both the web and app data use the same schema. Whereas in the case of GA3, this is not the case. Because of this reason, GA4 provides much more robust and reliable cross-device and cross-platform tracking than GA3. You probably know that Universal Analytics (GA3 or UA) and Google Analytics 4 (GA4) use different data models. GA3's data model is based on sessions and page views. In contrast, GA4's is based on events and parameters. This means that the two analytics platforms collect, process, and report the same data differently.

Setting up the Facebook Pixel Conversion API on your website allows you to track and measure conversions more accurately...
13/05/2023

Setting up the Facebook Pixel Conversion API on your website allows you to track and measure conversions more accurately and comprehensively. Here are a few reasons why you might want to set up the Facebook Pixel Conversion API:
1. Enhanced Conversion Tracking: The Facebook Pixel Conversion API provides a more reliable and accurate way to track conversions on your website. It can capture events that occur after the page loads, such as form submissions, button clicks, or other user interactions. This ensures that you have a complete understanding of how users are engaging with your website and which actions are leading to conversions.
Attribute Conversions Across Devices: The Conversion API helps overcome limitations related to cross-device tracking. When a user interacts with your website on multiple devices (e.g., browsing on a mobile device and completing a purchase on a desktop), the Conversion API can attribute the conversion correctly. By sending data directly from your server to Facebook, it helps bridge the gap between different devices and browsers.
2. Increased Privacy Compliance: The Conversion API is designed to respect user privacy and data protection regulations. By directly sending conversion events from your server to Facebook, you can minimize the amount of user data passed through the user's browser. This can be especially useful if you need to comply with strict privacy regulations like GDPR or CCPA.
3. Reducing Browser Dependency: The Facebook Pixel Conversion API reduces reliance on cookies and browser-based tracking methods. As the online advertising landscape evolves, browsers are introducing stricter privacy measures, such as blocking third-party cookies. By utilizing the Conversion API, you can maintain accurate conversion tracking even if users are browsing with privacy-focused browser settings.
4. Custom Event Tracking: With the Conversion API, you have greater flexibility in tracking custom events and actions on your website. You can define and send custom events specific to your business needs, allowing you to measure and optimize conversions based on your unique objectives.
It's important to note that the Facebook Pixel Conversion API is an advanced feature that may require technical expertise or assistance from a developer to implement correctly. Additionally, make sure to review Facebook's documentation and guidelines to ensure compliance with their terms of service and privacy policies.

Why do Facebook boost and promotion?? Boosting is the thing you can do to promote your product, business and get new cu...
05/04/2023

Why do Facebook boost and promotion??

Boosting is the thing you can do to promote your product, business and get new customers on page to thousands of people❤
Let's take a look at some of the benefits-

1. Increase likes and comments on posts
2. Getting more messages on the page
3. Increasing page likes
4. Drive more traffic to the website
🔹Increasing like-comments on posts:

Many people boost the chances of getting new customers by telling people about your product or getting more like-comments on posts.

🔹 Getting more messages on the page:
Many people will message you to learn about your product, and by doing so, your chances of selling the product will increase exponentially.

🔹 Increasing page likes:
Suppose you open a page There are no likes First you send invite to known friends in your friends list and some of them accept. Your page got some likes. But you want to increase more likes, you inbox me for Facebook likes.

🔹 Driving more traffic to the website:
Suppose, you have a website or you have an app on play store. Now you want to get some targeted people from Facebook to your website. In this case you have to go for this kind of boosting. As a result, you can reach your goal

Above all, the importance of Facebook boosting is very important to increase sales, so those who are interested to know about boost, inbox our page.

Why need Google Analytics? #
23/02/2023

Why need Google Analytics?



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