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Freelancer Emran, Majortila, Sylhet (2026)

28/09/2024

How to grow your YouTube channel in 2024
Growing a YouTube channel today requires a shift in focus. While your subscriber count still matters, the real growth comes from the performance of your individual videos.

When your videos consistently attract views and engagement, YouTube’s algorithm takes notice. It starts to see your content as valuable and pushes it to more viewers. This creates a powerful cycle: more views = more engagement = more visibility = channel growth.

That’s why creating videos that people want to watch and interact with is the foundation of a successful YouTube strategy. Just as important is to promote your videos effectively so they get the love and attention they deserve.

But before we get into the ways to drive more views on your videos, let’s clarify what counts as a view.

What counts as a view on YouTube?
Views refer to the total number of times your video or channel has been watched. Each time a viewer plays a video and watches it for at least 30 seconds, YouTube counts it as a view. If someone watches your video several times, each time is counted as a new view.

This applies across all devices whether a person watches via smartphone or desktop. It also applies to embeds and videos shared on other social media platforms like Facebook.

Additionally, when someone visits your YouTube channel, you receive a view. If you use YouTube Analytics, you can go to the Overview tab to see how many views your YouTube channel received over the last 28 days.

Why are views important on YouTube?
Views are critical to the growth of your YouTube channel. When your videos get more views, YouTube’s algorithm recommends your content to more people. This increased visibility often leads to more subscribers and faster channel growth.

Views are also part of how you can make money on YouTube. More views mean more ad revenue and better opportunities for brand partnerships. And the more you earn on the platform, the more you’re able to reinvest in your channel and create even better content.

Finally, views help expand your brand’s reach. In fact, each view is your chance to connect with a potential customer or fan. Over time, higher view counts can boost brand awareness and build brand affinity, helping you reach larger business goals in the long run.

How to grow your YouTube channel: 18 tips and tricks
This article covers 18 tips to grow your YouTube channel and attract more views. In the video below, Jamia walks through 10 ways to promote your YouTube channel for more views and subscribers.

1. Write engaging, must-see titles
YouTube marketing is all about presentation.

Titles are make-or-break when it comes to your video’s performance. Ask yourself: are you presenting your content as “must-see” or “meh?”

The key to crafting killer titles is grabbing your audience’s attention without resorting to clickbait headlines. People crave content that’s entertaining, and they likewise want to know what your video is about from the word “go.”

For example, you can take a page out of the playbooks of YouTube giants like BuzzFeed and WhatCulture. Such videos often rely on listicles, question-based titles or hyperbole (“insane,” “…of all time”) to rack up views.

Four Buzzfeed YouTube thumbnails featuring attention grabbing titles. The titles are as follows: We Tasted the Worst Reviewed Pizza in New York City, Gamer Girls Play Never Have I Ever, Ranking the Internet's Best Hot Cheetos Combo and We Only Ate Meals From India For a Week.
Athlean X’s fitness-based videos are another good example. The channel’s content manages to sneak in relevant keywords in its titles while also coming across as conversational.

Five Athlean X YouTube thumbnails with keyword-driven titles. The titles read as follows: The Perfect Home Workout (Sets and Reps Included), Eight Worst Bodyweight Exercises Ever (STOP DOING THESE!), Never Do Pull-Ups Like This: 10 Most Common Mistakes, Do This Every Day: No More Low Back Pain! (30 SECS), and The Perfect Push-Up Workout (3 LEVELS)
“Best-of” lists and “how-to” titles are always a safe bet, too. Food channel Tasty uses click-worthy titles like this:

Tasty YouTube thumbnail with a salted brownie. The title reads, "The Best Brownies You'll Ever Eat."
The takeaway here is that you should definitely spend time mulling over engaging titles rather than sticking with the first idea that pops into your head.

In terms of specifics, many have observed that the optimal YouTube video title length should be around 70 characters. Meanwhile, tools such as CoSchedule’s headline analyzer recommends 55 characters for an engaging headline. CoSchedule’s tool isn’t specifically meant for video titles but is awesome for brainstorming YouTube-friendly titles to help promote your YouTube channel.

2. Optimize your videos for visibility
Here’s some food for thought: YouTube videos show up in 70% of the top 100 Google search results.

Heck, see for yourself. Any given product or “how-to” query on Google will return something from YouTube.

Google search results page for GoPro Hero featuring videos from gopro.com
In fact, YouTube results sometimes even pop up before traditional blog posts or websites. Listen: YouTube is the second-largest search engine in the world. Just like people search for products and need problems solved via Google, the same rings true on YouTube.

Think of your YouTube videos like any other piece of content that needs to be optimized in terms of keywords, tags and so on.

In order to increase your chances of showing up, you’ll want to follow some of the best practices for YouTube SEO:

Titles and description: Include target keywords in your titles and descriptions. You can use a tool like Keywordtool.io to help you find keyword ideas.
Mention keywords in your video: According to Brian Dean of Backlinko, saying your target keywords in your video can help YouTube better understand what your video is about.
Engagement: YouTube uses engagement (likes, comments, views) to help determine where videos rank in its search results.
Categories: Use categories to help YouTube get a better understanding of who to show your videos to.
Tags: In addition to categories, you can also add tags to your videos to give YouTube more context about your content. You can use quite a few tags, so add as many as you can think of.
Just like with SEO for your website, don’t keyword stuff. Use keywords when it makes sense, not just for the sake of having them.

3. Figure out what your audience wants
With any type of content you produce, you want to make sure it’s aligned with what your audience wants. Whether you’re writing a blog post or creating a video, start by getting to know your audience and what type of content they want to see from you.

If you’re just starting to promote your YouTube channel, take a look at your competitors or other video creators in your industry. Look at which of their videos get the most views and engagement. This will give you an idea of what topics your audience wants to learn about and what style of videos they prefer.

Use Sprout Social’s competitive analysis tools to keep an eye on your competitors. Track key YouTube metrics like views, engagement and followers, and set realistic benchmarks for your own performance. You can also use Sprout’s listening features to monitor keywords and mentions as well as track audience sentiment around specific topics and brands.

Screenshot of Sprout Social's Social Listening tool features showing related keywords and related hashtags to a sentiment analysis campaign.
Another solution is to look at your YouTube Analytics if you’ve already uploaded videos. YouTube gives you detailed information on audience demographics, location, engagement and other helpful stats. You can also take your strategy a step further with YouTube reporting in Sprout Social and see how your content stacks up to other social videos you’ve produced.

Sprout Social YouTube Videos dashboard featuring posts with several metrics including video views, estimated minutes watched, average view duration and average view percentage.
Want to better understand your YouTube metrics? Download our video metrics cheat sheet to learn the most important metrics to track and get ideas for video content tailored to your marketing goals.

Download our Social Media Video Metrics Cheat Sheet

4. Increase engagement by asking viewers to comment and like
Sometimes simply asking for engagement is the best way to get your videos noticed, especially when you consider the immediacy and connection that video content can create.

Not everyone who enjoys one of your videos is going to remember to drop a like or become your subscriber, so it’s common to put these reminders in the description or in the video itself.

Especially if you’re an up-and-coming channel, there’s no shame in asking for some love directly. In fact, asking visitors a question to answer in the comments suggestion or to check out another video are perfect ways to keep the engagement rolling. You can likewise link to other videos or drop an external link to your site to serve as a sort of CTA.

5. Schedule live streams for faster growth
Live video is one of the biggest social media trends and it isn’t going anywhere anytime soon. With apps like Facebook, Periscope and Instagram making it easier than ever to stream live video, more and more brands are getting on board.

YouTube has been offering live videos for years but has only recently started picking up steam. You can take a look at some popular YouTube Live videos to get a sense of how other brands are using the platform.

The Lofi Girl's YouTube live stream video, comments populate in the Top Chat sidebar on the right.
Some examples of how you can use YouTube Live are:

Webinars
Live tutorials
Q&A sessions
Product demonstrations
Don’t worry if your streams don’t go as smoothly as you’d like. Part of the fun (and risk) of live video is you never know what’s going to happen. The unpolished, organic nature of live video is exactly what makes it compelling. For more tips on how to get started with YouTube Live, check out Google’s introduction to live streaming.

6. Maximize views with YouTube Shorts
Shorts tap into that addictive, quick-hit vertical video format that’s dominating social media (think TikTok and Instagram Reels.) They’re perfect for capturing the attention of viewers who are used to scrolling through endless streams of videos on their phones.

YouTube Shorts aren’t just a trend—they’re powerful tools for growing on the platform. Here’s how you can integrate Shorts into your brand’s content mix:

Share quick tips and mini tutorials
Create funny memes or comedy skits
Respond to viral news or challenges
Highlight product features and benefits
Answer customer questions
Create before and after videos
Take your audience behind the scenes
Here’s how we do it at Sprout Social:

An example of a YouTube Short from Sprout Social.
Source: YouTube

You can also repurpose your longer videos into bite-sized Shorts content to increase reach and brand awareness. Add a CTA for viewers to watch the full video on your channel to drive more views there as well.

7. Engage with the YouTube community
Although you might not think of YouTube as a social network per se, the platform does represent a thriving community where users are engaging via content, profiles, “likes” and comments.

Sounds pretty “social” if you ask us.

As noted earlier, any sort of interaction with your viewers is seen as a positive signal to YouTube. If nothing else, engaging with your subscribers can help you foster a stronger connection with your audience. “Liking” comments only takes a few seconds, as does pinning a top comment as a sort of personal note to your subscribers.

For example, music channel Artists Of Morality regularly likes and responds to comments on its recent uploads. The channel’s creator regularly engages with subscribers to show appreciation and answer questions, too. She even posts a call to action or challenges in her pinned comments like in the one below:

Artists of Morality's YouTube comment section featuring several interactions with subscriber comments and a pinned comment. The pinned comment challenges viewers to comment the timestamp of a bride and groom walking in the video for a shout out in the next video.
Just as you’d respond to comments and engage with your followers on any other social network, YouTube is no different.

8. Customize your thumbnails
One of the simplest yet effective tactics to promote your YouTube channel is creating custom thumbnails. Think of your title and thumbnail as a sort of one-two punch to grab a viewer’s attention.

By default, YouTube snags a screenshot from any given video and uses it for the thumbnail. Unfortunately, sometimes the image it grabs will be a blurry shot of you adjusting the camera or a transition.

Not a good look, right?

Creating thumbnails yourself not only makes your videos look more appealing at a glance but also signals a certain sense of professionalism.

Thumbnails don’t have to be rocket science, either. You can even create a template with a particular font and style to make it more consistent and on-brand. This is made especially easy with the help of image creation tools such as Canva. Here’s a good example from Binging with Babish:

Five Binging with Babish templated thumbnails. Each thumbnail features a close-up shot of food and a shortened title in bold font.
If you’re looking for simple social media templates to get started with Creator Studio, check out our free YouTube banners that you can download today!

9. Cross-promote your own videos on YouTube
Chances are you’re covering similar topics on YouTube that overlap with each other. To squeeze more out of your older content, make a point to cross-promote your videos when it makes sense.

For example, you can put links in the description of a video and ask viewers to check them out as a kind of call-to-action. Some people might be disappointed that YouTube removed its annotation system. But linking in your description encourages viewers to watch your videos all the way throughout without clicking away.

Sprout's description box for the Best Times to Post on Social Media video. The section includes a description of the video and featured resources with links.
10. Target Google search results
As noted, YouTube is totally killing it when it comes to SEO.

And while you shouldn’t totally create content for search engines versus people, you should promote your YouTube channel with SEO in mind.

Specifically, product reviews, how-to’s and long-form (10+ minutes) videos covering keyword-specific topics tend to rank well in search engine results pages (SERPs). If you’re strapped for content ideas or want to capitalize on a trending buzzword in your industry, consider how you can do so through your YouTube channel marketing.

Google search results page featuring YouTube videos for the keyword, "TikTok Marketing." Several videos populate including Sprout's Six YouTube Marketing Tips You Need Right Now.
11. Run a contest or giveaway
If there’s one thing YouTube users love, it’s a giveaway. Host a YouTube contest or giveaway to encourage people to subscribe to your channel and engage.

To keep your contests simple, have people like your video, leave a comment and subscribe to your channel to enter.

Follow some of our best practices for running any social media contest:

Make sure you’re following YouTube’s policies.
Give away a gift that’s related to your brand: you want to attract more than just freebie-seekers.
Get creative by incorporating user-generated content and other non-traditional entry requirements.
Be careful with hosting frequent YouTube contests, though. You want to make sure you’re getting results from your efforts: otherwise, you’ll end up wasting time, money and resources. After doing one contest, wait a while and look at your subscriber drop-off rate and engagement numbers. If you aren’t bringing in engaged subscribers, you could just be attracting people who want free prizes.

12. Encourage viewers to follow your series
A smart way to promote your YouTube channel is by creating a specific video series that covers a recurring theme or topic. For example, Sprout Social’s YouTube channel has a variety of different series that make up our YouTube presence, like our “Always On” videos.

Sprout's YouTube playlist for the "Always On" series.
Series are a win-win for creators and viewers alike. For creators, you hold yourself accountable for creating fresh YouTube content and don’t have to rack your brain for ideas. For your audience, they have something to look forward to and likewise a reason to keep returning to your channel.

13. Embed your YouTube videos
Some of the best places to promote your YouTube channel are beyond YouTube itself.

Case in point, video content is proven to improve conversion rates and lower bounce rate on-site. If you want visitors to stick around a product page or blog post longer, embed a video (like we did below).

Remember: any opportunity you have to funnel your on site (or social!) traffic to YouTube is a plus.

14. Create playlists to organize your YouTube content
The more videos you create, the more difficult it becomes for people to navigate through your channel.

That’s why playlists are so important. Not only do playlists allow you to group your videos into categories to organize your channel, but also appeal to your viewers’ desire to binge.

For example, Beardbrand’s grooming channel has amassed hundreds of videos covering tons of topics. The channel’s various playlists help guide subscribers to relevant content without having to dig for it.

15 of Beardbrand's YouTube playlists featuring hair grooming content.
15. Collaborate with other creators and brands
A tactic some of the biggest YouTube stars used to grow their following is collaborating with other users. Each collaboration gives you exposure to a new audience. And the best part is those new viewers are more likely to subscribe to your channel since you’re working with a content creator they already know, like and trust.

The key to a successful YouTube collaboration is finding the right partner. You want to collaborate with content creators that share similar passions with your brand so your video comes off as authentic. This now-classic collaboration between BuzzFeed and Purina is a prime example of a thoughtful collaboration that doesn’t feel overly promotional.

Use a tool like Tagger to easily find top influencers in your niche. Its smart Affinity Engine digs deep into audience interests and behaviors, not just surface-level stats. This means you can pinpoint creators whose followers truly align with your brand’s vibe and campaign goals.

A screenshot of Tagger's influencer analytics.
16. Run a paid YouTube ad campaign
With marketing in general becoming more pay-to-play, you always have the option to get more visibility through paid YouTube ads. YouTube offers a variety of ad formats to choose from:

Display ads: These ads show up on the right-hand sidebar of videos, and are only available on desktop.
Overlay ads: These are semi-transparent ads that are displayed on the bottom part of a video. They’re only available on desktop.
Skippable and non-skippable video ads: These ads show up before, during or after a video. Skippable ads can be skipped after five seconds, but non-skippable ads have to be watched all the way through before the viewer can watch their video.
Bumper ads: These are non-skippable ads that have to be watched before the viewer can watch their video. They can be a maximum of six seconds.
Sponsored cards: These are cards that get displayed within relevant videos. You can use them to promote your products or other content.
For your ad creatives, you can either use an existing video or create something new for a specific campaign. The advantage of using an existing video is you can choose a clip you know has been effective in the past. If a video has already gotten a lot of views and engagement organically, running paid ads can amplify your results.

On the flip side, creating a new video for your ads will allow you to create a more targeted piece of content that you have more control over. For instance, you can create an ad with a specific call-to-action at the end to direct viewers to a landing page or another video. You can learn more about YouTube’s video ad formats here.

17. Regularly publish your YouTube content to social media
It’s no secret that video content crushes it on social media in terms of engagement and performance.

As a result, you should regularly promote your YouTube channel to your social followers to encourage them to become subscribers. As soon as a video goes live, make a point to let your followers on Facebook, Twitter, Instagram and LinkedIn know about it. You can likewise create snippets or previews for each social platform that also link to your latest production.

With the help of Sprout Social, you can schedule your content and cross-promote it without having to jump from platform to platform. Features such as ViralPost® can also help ensure that your content goes live based on when your social audiences are engaged.

Sprout ViralPost® provides personalized best send times.
18. Incorporate pre-production best practices
Put your producer hat on and incorporate some pre-production best practices. There’s a lot that goes into creating video before the camera records, but using these methods will streamline your content production.

Create a contingency plan. What will you do if there’s an issue with your shooting location? What if your talent becomes sick? Proactively plan so you’ll be prepared for the worst.
Plan the video concept from start to finish. Use a storyboard to outline each part of the video. Use this outline to mark visual jokes, animations, call to actions, etc.
Create a shot list. A shot list will help you consider important details like lighting, location and camera angles. Once your script and storyboard is complete, make a list of every scene and note the action and dialogue required for each. Mark the type of setup you want (e.g. wide angle vs. a close up).
Streamlining your content production means you’ll likely be able to produce more video because your process is a well-oiled machine versus one that is always in need of repair. Having a set process will also help ensure each video is striking the right cord because you’ve taken the time to think through important visual details and logistics that will add value to viewers.

Since you’ll be able to create more relevant videos, you’ll get more views and grow your YouTube channel over time.

4 resources for growing your YouTube channel
In addition to the 17 tips above, make sure you’re up on all things YouTube. Maximize your efforts with these guides:

How to create a YouTube channel for your brand in 5 steps – Simplify setting up and perfecting your business channel.
11 Tips for writing YouTube descriptions – Differentiate your videos and ensure they’re super findable with optimized descriptions.
YouTube SEO: How to boost your videos’ rankings – YouTube has become one of the world’s biggest search engines. Follow these tips to make sure you’re meeting audience needs.
YouTube hashtags: How to use hashtags to increase video views – Demystify how hashtags work on YouTube and get more eyes on your videos.
And with that, we wrap up our guide to how to get more views on YouTube!

How do you promote your YouTube channel?
Growing a YouTube audience doesn’t happen by accident. And yes, it can certainly feel like a grind if your space is crowded with competition.

That’s exactly why it pays to have a variety of promotional tactics in your back pocket. Although some of the tips above require more effort than others, each one can help you get more eyes on your channel and more subscribers as a result.

If you’re ready to ramp up your YouTube presence and start seeing real business results, Sprout Social’s YouTube integration has capabilities to help you seamlessly schedule and publish content. Plus, with our integration, you can dive even deeper into analytics to improve your video strategy.

31/08/2024

How to Promote Your YouTube Channel: 30 Tactics That Work
We’ve rounded up the most effective ways to promote your YouTube channel. Follow these tips to increase your views and improve the ROI of your YouTube strategy.

Here are some of our favorite tricks for optimizing your YouTube content to help new people find your channel. Each of these tips is simple, effective, and, better yet, 100% free.

30 smart ways to promote your YouTube channel
1. Choose Google-friendly keywords
2. Use concise, descriptive video titles
3. Create custom thumbnails
4. Fill out your profile information
5. Optimize your video descriptions
6. Don’t forget about metadata
7. Offer real value
8. Create high-quality videos
9. Interact with your fans
10. Try a Q&A
11. Run contests
12. Be active in the community
13. Work with (the right) influencers
14. Respect YouTube’s community guidelines
15. Create a series
16. Make playlists
17. Go live
18. Add a call-to-action
19. Cross-promote your channel
20. Promote your channel, not just your videos
21. Take advantage of the holidays
22. Make evergreen videos
23. Find out what works (and do more of it)
24. Post teasers on your TikTok
25. Participate in Youtube trends and challenges
26. Make virtual reality videos
27. Post videos in multiple parts
28. Get verified on Youtube
29. Promote your videos in a Youtube Community post
30. Do what your favorite YouTubers do
Get your free pack of 5 customizable YouTube banner templates now. Save time and look professional while promoting your brand in style.

How to promote your YouTube channel: 30 tactics that work
1. Choose Google-friendly keywords
A great YouTube channel starts with great SEO. And great SEO starts with understanding what users are searching for.

People don’t just look for videos on YouTube; they use Google too. And Google now prioritizes video over other content for many searches.

There’s no set rule for which keywords will help your YouTube video rank well. But a bit of reverse engineering can go a long way.

Here’s how to find a Google-friendly keyword for any video:

Identify possible keywords with a tool like the Google Ads Keyword Planner.
Google one of your options.
Analyze the Search Engine Results Page (SERP) for each keyword. Are the top-ranking results videos or written content?
Tweak your keyword and try again. Try adding words like “How to” or “Tutorial” if you’re having trouble finding keywords with video results.
Choose a keyword that prioritizes video and suits your content.
For example, “Photoshop Tutorial” shows video results first, while “Photoshop Tips” first directs Google users to a web page.

Google search results for "photoshop tutorial" with video results at the top of the page

YouTube’s autocomplete feature is another great way to find popular keywords. Start by searching for a particular theme or topic, and see what title YouTube suggests.

YouTube autofill feature in search tab

2. Use concise, descriptive video titles
The title is the first thing users see when they find your content. And if it isn’t punchy, it might be the last.

Here are some basic tips for writing strong YouTube titles:

Keep it short and sweet. The most popular YouTube videos tend to have the shortest titles. Stick to 60 characters or less or some of your title may get cut off when displayed.
Include your keyword(s) in the first half of the title to avoid losing valuable information. Most online readers focus on the beginning of the sentence and skip the rest.
Engaging doesn’t mean clickbait. The best headlines offer an obvious benefit or create an emotional reaction. Clickbait is tempting but can damage your channel’s reputation in the long term.
3. Create custom thumbnails
Thumbnails matter, maybe even more than titles. That’s because our brains are hardwired to notice visuals first. We process them in less than 13 milliseconds, according to one MIT study.

YouTube produces automatic thumbnails for all videos, but they can be blurry or out of focus. To boost views, create an eye-catching custom thumbnail for every video you post.

We recommend these simple “rules of thumb” for best results:

Resolution: 1280 x 720 px (but any 16:9 aspect ratio should work, as long as the width is at least 640 px)
Format: .JPG, .GIF or .PNG
Size: respect the 2MB limit
Add text and colors to encourage clicks
Choose a close-up image, if you can
Use a stock photo when in doubt
Be consistent with your other branding
Which of these two thumbnails are you more likely to choose? The first graphic has text that clearly defines what the video is about. It’s more eye-catching and more clickable!

2 competing thumbnails in YouTube search results

4. Fill out your profile information
Many YouTubers skip the profile section and get straight to content creation. But a compelling profile is one of the easiest ways to promote your YouTube channel—and boost your SEO.

Here are some best practices for creating an effective YouTube profile:

Be consistent. Use a similar color palette, writing style, and layout as you do on your website and other social channels.
Optimize your YouTube channel description. This is a great place to add keywords. YouTube penalizes “tag stuffing,” but including a couple of keywords can go a long way.
Keep viewers coming back for more. When and how often will you post new content? Let fans know your schedule—then make sure you stick to it.
Include contact info. You never know who might want to reach you. Make it easy for them and you could land some great partnerships.
5. Optimize your video descriptions
We have a complete guide to writing effective YouTube descriptions, which has tips for both individual video descriptions and channels and free, customizable templates.

In a nutshell, here’s what you should consider when writing your YouTube video descriptions:

Front-load your keywords in the description and title.
Stick to the 5000-character limit, but have the most important information in the first 100 to 150 words, which appears above the “SHOW MORE” button.
Create a “contents page” with timestamps that help viewers find what they’re looking for.
Add links to relevant playlists (more on this later).
Include a few relevant hashtags. Be sure to follow YouTube’s hashtagging rules before you post.
You can also mention keywords in the video itself. But just like with text, people lose attention quickly. Use a couple of keywords during a brief intro for best results.

Henry Media Group’s descriptions make the most of timestamps in their how-to videos.

Well optimized YouTube video description

6. Don’t forget about metadata
YouTube’s metadata guidelines emphasize two things when it comes to using keywords:

Be honest.
Choose quality over quantity.
These rules also apply to features like tags and categories. Only include tags in the “tags section” of your upload—not the video description. Add one or two categories to help YouTube understand who to recommend your video to.

7. Offer real value
This may seem obvious, but it’s still worth saying.

Great content is the best way to keep viewers engaged—and the most effective way to rank well in YouTube search. That’s because YouTube’s ranking system prioritizes the viewer’s experience.

Before you publish any video, ask yourself:

What problem does this video solve?
Is it entertaining?
Will it improve viewers’ lives in any way?
8. Create high-quality videos
Poor video quality can undermine even the best content. So make sure your content looks professional before you post it. Use a decent camera, do a soundcheck before recording, and learn some basic editing skills.

Of course, not everyone is a natural filmmaker. Brush up on these best practices for social videos if you’re a little rusty.

9. Interact with your fans
Real engagement doesn’t end at content creation. The most successful YouTubers constantly monitor and interact with their fans.

Respond to viewers’ comments—even the negative ones—and “heart” your favorites. Post response videos. Use analytics to identify your top fans and show them some extra love.

Your viewers—and your subscriber count—will thank you for it.

Musical artist Madylin Bailey writes songs using hate comments on her videos. She created this video in response to his “biggest hater.” They get a lot of attention: one even earned her an audition on America’s Got Talent.

10. Try a Q&A
Audience Q&As are one of the most effective ways to build a community on YouTube. Ask your subscribers to send you questions by comment, email, or tweet. Then create a video to address them.

By showing your fans that they matter, you’ll boost watch time, view counts, and engagement. Plus, Q&As can be lifesavers when you’re out of fresh content ideas.

This Youtuber noticed a lot of her viewers called her their “internet big sister,” so she did a Q&A with some of her best big sis advice—including tips on relationships, making new friends, and how to stop comparing yourself to others.

11. Run contests
Contests are another great way to get your audience involved. With a single video, you can collect viewer data, encourage likes or comments, and gain subscribers.

We have a whole blog post about making the most of YouTube contests. But some quick takeaways include:

Start with a clear goal in mind.
Respect YouTube’s contest rules and restrictions.
Choose a prize your viewers will actually enjoy.
Maximize your reach with other social channels.
Use a tool like Hootsuite for YouTube.
Blendtec is famous for its “Will it blend?” videos. They were one of the early adopters of the YouTube contest: they’ve been using giveaways to increase their audience for over a decade.

12. Be active in the community
YouTube is all about finding your niche and building your following within it.

Subscribe to channels that target a similar audience as you. Watch, like, and share their content. Leave thoughtful comments or mention them in your own videos.

Not only will this give you a better sense of what your competition is up to, it can also help you reach new viewers.

Learn how you can schedule your YouTube videos and engage your community from a simple, user-friendly dashboard with Hootsuite:

https://www.youtube.com/watch?v=TSU-jZnxM_k

13. Work with (the right) influencers
Partnering with influencers is another way to broaden your reach. YouTube personalities can help you tap into existing, highly engaged communities. They can also help you come up with new content when you’re stuck for ideas.

But there’s one golden rule to any successful partnership: Be authentic.

Identify influencers who represent values aligned with your brand. Does it make sense to partner with them? Will it provide value to your viewers?

If not, keep looking. Inauthentic content can do more damage than good.

For example, this collaboration between Jackie Aina and Anastasia Beverly Hills makes sense—a makeup artist partnering with a makeup brand.

14. Respect YouTube’s community guidelines
YouTube is cracking down hard on inappropriate content due to a rising number of underage users.

Don’t post anything you wouldn’t want your little brother to see. Otherwise, your video will get flagged and removed from YouTube’s recommendation feature. This Statista study shows that in 2021, tens of millions of Youtube videos were removed through automated flagging alone. If you’re ever unsure, double-check the community guidelines first.

Statistic: Number of videos removed from YouTube worldwide from 1st quarter 2019 to 3rd quarter 2021, by source of first detection | Statista

15. Create a series
Consistency pays off. Post videos on a regular schedule to keep viewers coming back to your channel again and again.

Choose a catchy, keyword-friendly name for your series for best results. Create a custom thumbnail to give each video in the series a similar look and feel.

VICE News keeps subscribers engaged with new content every day.

Vice world news series on YouTube

16. Make playlists
Playlists are a great way to get people watching more of your content in one go. That’s because these collections are a little addicting. As soon as one video ends, the next begins.

Playlists also help with discoverability. Videos in a playlist are more likely to appear in YouTube’s Suggested Videos column. Plus, playlist titles are a great place to add keywords.

You can create effective playlists in two ways:

On your channel page, group existing videos together under a common theme. This keeps viewers on your channel and not your competitor’s.
Collect videos from other relevant influencers or partners. This signals to your viewers that you’re “in the know” and encourages them to share your playlists.
The Cut’s “Lineup” playlist is more than a little addicting.

The Cut's playlist on YouTube

17. Go live
YouTube is one of the internet’s most popular live stream platforms, particularly during the COVID-19 pandemic when in-person events were cancelled. Take advantage of this by creating content that really engages viewers.

Webinars, Q&As, and events all work well live. Browsing YouTube Live is another great way to get inspired.

18. Add a call-to-action
Include a compelling CTA in your video to make the most of your hard-earned audience.

Maybe you want to push your viewers to like or share your video. Maybe you want them to click through to your website. Whatever the “ask,” the best CTAs are always clear, compelling, and urgent.

YouTube has a call-to-action extension for in-stream ads. But there are also lots of free ways to add CTAs to videos:

Direct host mentions: Look into the camera and verbally tell viewers what you want them to do.
Video descriptions: Ask viewers to comment, share, or like your video in the description itself.
End cards: Add a customizable screenshot to the beginning, middle, or end of the video. These powerful visual cues add punch to your CTA.
We used this end screen in our “The REAL way to get free Youtube Subscribers” video to boost subscriptions.

End screen with CTA on Hootsuite Labs YouTube channel

19. Cross-promote your channel
Reach out to audiences outside of YouTube to build a community around your channel. Find ways to incorporate videos into your blog, email newsletter, and other social media accounts.

There are lots of creative ways to cross-promote a YouTube channel that don’t involve posting the same message twice. But here are some simple ideas to get you started:

Social media
Different social strategies work well for different platforms. Tools like Hootsuite can help streamline this process—especially if you’re using many social media accounts.

Brush up on the recommended video specs for each social platform. Then, optimize your video accordingly. Avoid simply posting a link to your YouTube video on every channel and try teasing it with native video instead.

Again, make sure your brand’s overall look and feel is consistent everywhere. And make sure you use different captions every time you post.

GIFs are a fun way to promote YouTube videos on Twitter.

Blogging
Does your website have a blog? Embed videos in your posts, along with searchable transcriptions. This will increase both video and page views.

You can also use your blog to generate new content ideas for your channel. Use Google Analytics to find which posts get the most traffic. Is there a way to create a video on that topic?

Embed the end result into the post itself. This will add value to your blog while encouraging readers to check out your YouTube channel.

Email marketing
Email may be old school, but it’s still effective. In 2020, the global email marketing market was valued at 7.5 billion dollars.

Create an email list of YouTube subscribers. Then, give them a heads up every time you post new content. It’s an easy way to increase your video’s view count early on. This, in turn, will kickstart YouTube’s recommendation algorithm.

You can take advantage of your email signature too. A simple link to your YouTube channel below your name is a non-pushy way to gain subscribers.

We recommend using a simple icon rather than a long, nasty-looking URL.

YouTube link icon in email signature

20. Promote your channel, not just your videos
You know how domain authority affects page authority in SEO? The same is true for videos.

Take advantage by promoting your channel as a whole, as well as your individual videos. Push for subscribers and link to your account wherever you can. This will help your videos rank higher in YouTube and Google searches.

21. Take advantage of the holidays
Win some extra eyeballs by anticipating what people are looking for. Use holidays, popular movies, and trends as opportunities to post relevant content. You’d be surprised how well this strategy can work!

For example, home organizer extraordinaire At Home With Nikki made this “How to Decorate a Christmas Tree” video one month before Christmas—close enough to the holidays to be timely, but not so close to December 25th that folks would have already finished their decor.

22. Make evergreen videos
Upload a few timeless videos that your subscribers will return to again and again. Popular evergreen content includes how-to guides, tools and resources lists, stat collections, tip roundups, and more.

This kind of evergreen content can rank well for years, increasing traffic and boosting SEO.

23. Find out what works (and do more of it)
YouTube’s analytics are powerful. Use them wisely!

Take a dive into your data to understand your audience on a deeper level. How old are they? What languages do they speak? Which video styles do they prefer? Use this information to create content that truly captures their interests.

Youtuber Rob Kenney’s “Dad, How Do I?” videos have blown up recently. He found his niche: judgment-free “Dad” how-tos for folks who need help jump-starting a car, using a camping stove, installing a ceiling fan and other classically Dad activities.

https://www.youtube.com/watch?v=z0QZNrX8fxI

24. Post teasers on your TikTok
TikTok is taking the world by storm (here are some stats to prove it), but the video-sharing app’s 3-minute maximum can’t compare to Youtube’s limit—15 minutes for non-verified users and up to 12 hours for verified users.

You can use TikTok to promote your Youtube by posting a teaser-type video, or by posting the first three minutes (or 15 seconds, or 60 seconds) of the video and encouraging your viewers to head over to your Youtube channel for the rest. Make sure the link to your channel is in your TikTok bio.

25. Participate in Youtube trends and challenges
See what’s trending on Youtube—the explore page is a good place to see content that’s new and hot. Trends and challenges are instant inspo for new content, and the ones on Youtube often last longer than trends on other apps (for example, the Boyfriend Does My Makeup Challenge that first popped up around 2006 is somehow still going). Videos like morning and night routines are big in 2022.

26. Make virtual reality videos
360º videos and virtual reality offer a unique video experience, and the massive growth in VR headset sales shows that viewers are here for that 3D content. Youtube offers two different formats: Youtube VR180 and 360º. There are guides for each to get you started, including what kind of gear you’ll need, how to film, and how the videos are stitched together.

https://www.youtube.com/watch?v=hNAbQYU0wpg

27. Post videos in multiple parts
Kind of like a cliffhanger on a TV show, posting videos in multiple parts will ensure that viewers keep coming back to your channel (as long as they’re not too long).

The trick to this is not posting videos in multiple parts because you have to–for example, this late-night segment with Jeff Goldblum was posted in two parts (each 7 minutes long) even though they are just over 15 minutes together.

Posting in more digestible chunks makes users more likely to click on your video, where you can gently point them towards Part 2.

28. Get verified on Youtube
If you have 100,000 or more subscribers, you can apply to be verified on Youtube. (And if you need help getting there, here are 15 strategies you can use to get more subscribers. We’ve also put together a guide to Youtube’s verification process.

You don’t need to be verified to be successful on Youtube, but having that extra stamp of credibility will only help your channel grow.

29. Promote your videos in a Youtube Community post
In order to get the Youtube Community tab on your channel, you also need a certain number of subscribers—but unlike the 100k required for verification, only 1000 subscribers are needed for Community access.

Your Youtube Community tab has a feed that looks similar to Facebook or Twitter, where you can post video announcements, polls, questions, and other media for your audience. (Warning: they do pronounce GIF as “jif” in the following video).

30. Do what your favorite YouTubers do
Odds are, you started your Youtube journey as a fan. The website has been around since 2006, and worldwide, people watch more than a billion hours of Youtube every day. Your favorite YouTubers aren’t just a source for comedy sketches, makeup how-tos, and vlogs—they’re an excellent case study for marketing and promotion.

Find successful channels that are similar to yours, and watch what they do. Then, put your own spin on it. You’ve got access to a gigantic library that is always growing (500 hours of new videos are uploaded every minute). School is in session.

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