11/12/2025
đ āĻĢā§āϏāĻŦā§āĻā§ āĻ
āύā§āĻ āϰāĻŋāĻ āĻĒāĻžāĻā§āĻā§āύâĻ āĻāĻŋāύā§āϤ⧠āϏā§āϞ āĻšāĻā§āĻā§ āύāĻž?
â āϏāĻŽāϏā§āϝāĻž āĻāĻĒāύāĻžāϰ āĻĒā§āϰā§āĻĄāĻžāĻā§āĻā§ āύāϝāĻŧâāĻĢāĻžāύā§āϞā§āĨ¤
đģFacebook Sales Funnel āĻŦāĻŋāϏā§āϤāĻžāϰāĻŋāϤ āϏā§āĻā§āĻĒ-āĻŦāĻžāĻ-āϏā§āĻā§āĻĒ
𧲠Awareness â Consideration â Conversion â LoyaltyâāĻĒā§āϰāϤāĻŋāĻāĻŋ āϧāĻžāĻĒāĻā§ āĻā§āĻŦāĻ āĻŦāĻŋāϏā§āϤāĻžāϰāĻŋāϤ āĻāĻžāĻŦā§, āĻāĻžāϰā§āϝāĻāϰ⧠āĻāĻŋāĻĒāϏ, āĻāύāĻā§āύā§āĻ āĻ āĻ
ā§āϝāĻžāĻĄ āĻāĻāĻĄāĻŋāϝāĻŧāĻž, āĻŽā§āĻā§āϰāĻŋāĻā§āϏ āĻ āĻāĻŋāĻāĻžāĻŦā§ āĻ
āĻĒā§āĻāĻŋāĻŽāĻžāĻāĻ āĻāϰāĻŦā§āύāĨ¤ āĻāĻāĻž āϏāϰāĻžāϏāϰāĻŋ āĻāĻĒāύāĻžāϰ āĻĢā§āϏāĻŦā§āĻ āĻŽāĻžāϰā§āĻā§āĻāĻŋāĻ āĻĒā§āϞā§āϝāĻžāύ āĻšāĻŋāϏā§āĻŦā§ āĻŦā§āϝāĻŦāĻšāĻžāϰ āĻāϰāϤ⧠āĻĒāĻžāϰāĻŦā§āύāĨ¤
âāĻā§āύ āĻĢāĻžāύā§āϞ āĻĻāϰāĻāĻžāϰ?
āĻĢāĻžāύā§āϞ āĻŽāĻžāύā§âāĻĒāϰā§āϝāĻžāϝāĻŧāĻā§āϰāĻŽāĻŋāĻ āϝāĻžāϤā§āϰāĻž āϝā§āĻāĻžāύ⧠āĻāĻāĻāύ āĻ
āĻĒāϰāĻŋāĻāĻŋāϤ āĻŽāĻžāύā§āώ (stranger) āϧā§āϰ⧠āϧā§āϰ⧠āĻāĻā§āϰāĻšā§ āĻšāϝāĻŧā§ āĻā§āϰā§āϤāĻž āĻāĻŦāĻ āĻĒāϰ⧠āϰāĻŋāĻā§āύāĻļāύ āĻāĻžāϏā§āĻāĻŽāĻžāϰ⧠āĻĒāϰāĻŋāĻŖāϤ āĻšāϝāĻŧāĨ¤īŋŊāĻĢāĻžāύā§āϞ āύāĻž āĻĨāĻžāĻāϞā§âāĻ
ā§āϝāĻžāĻĄ āĻŦāĻžāĻā§āĻ āĻā§āϰāĻžāĻāϤ⧠āĻĨāĻžāĻāĻŦā§āύ, āĻāĻŋāύā§āϤ⧠āĻāύāĻāĻžāϰā§āϏāύ āĻāĻŽ āĻĒāĻžāĻŦā§āύāĨ¤
đģ A. Awareness (TOFU â Top of Funnel)
āĻāĻĻā§āĻĻā§āĻļā§āϝ: āύāϤā§āύ āĻŽāĻžāύā§āώā§āϰ āĻāĻžāĻā§ āĻŦā§āϰā§āϝāĻžāύā§āĻĄ āĻĒāϰāĻŋāĻāĻŋāϤ āĻāϰāĻž, āϏāĻŽāϏā§āϝāĻž/āĻĒā§āϰāϝāĻŧā§āĻāύ āĻāĻŋāĻšā§āύāĻŋāϤ āĻāϰāĻžāύā§āĨ¤īŋŊāĻāύāĻā§āύā§āĻ āĻāĻžāĻāĻĒ:
* āĻĻā§āϰā§āϤ āϰāĻŋāϞ/āĻļāϰā§āĻ āĻāĻŋāĻĄāĻŋāĻ (20â45s) â āϏāĻŽāϏā§āϝāĻž-āĻĢā§āĻāĻžāϏāĻĄ āĻšā§āĻāĨ¤
* āĻŦā§āϰā§āϝāĻžāύā§āĻĄ āϏā§āĻā§āϰāĻŋ/āĻā§āϝāĻžāϞ⧠āĻĒā§āϏā§āĻ (āĻā§āĻ āĻā§āϝāĻžāĻĒāĻļāύ)āĨ¤
* āϏāĻŽāϏā§āϝāĻž-āĻāĻĒāϏā§āĻĨāĻžāĻĒāύ āĻā§āϝāĻžāϰāĻžāĻāϏā§āϞāĨ¤īŋŊāĻ
āĻĄāĻŋāϝāĻŧā§āύā§āϏ āĻāĻžāϰā§āĻā§āĻāĻŋāĻ: āĻŦā§āϝāĻžāĻĒāĻâāĻāύā§āĻāĻžāϰā§āϏā§āĻ āĻāĻŋāϤā§āϤāĻŋāĻ, āϞā§āĻāĻ
āϞāĻžāĻāĻ, āĻĒāĻžāĻāĻĒāϞāĻžāĻāύ āĻ
āĻĄāĻŋāϝāĻŧā§āύā§āϏāĨ¤īŋŊāĻāĻĒāĻŋ āĻāĻŋāĻĒāϏ: āϏāĻšāĻ āĻĒā§āϰāĻļā§āύ āĻĻāĻŋāϝāĻŧā§ āĻļā§āϰ⧠āĻāϰā§āύ (âāĻāĻĒāύāĻŋ āĻāĻŋâĻ?â), āĻāĻŽā§āĻļāύāĻžāϞ āĻāύāĻļāύ āϝā§āĻ āĻāϰā§āύāĨ¤īŋŊāĻā§āϝāĻžāϞā§āĻā§āĻ/āĻā§āϰā§āϝāĻžāĻ: āĻāĻŋāĻ, āϰāĻŋāĻ, watch time, engagement (save/share/comment)āĨ¤īŋŊāĻŦāĻžāĻā§āĻ āĻĢā§āĻāĻžāϏ: āĻŽā§āĻ āĻŦāĻžāĻā§āĻā§āϰ ~30â40% (āĻ
āϧāĻŋāĻ āϰāĻŋāĻ āĻĒā§āϤā§)āĨ¤īŋŊāĻāĻžāĻāĻŽāĻĢā§āϰā§āĻŽ: 7â14 āĻĻāĻŋāύ per creative batch.
đģB. Consideration (MOFU â Middle of Funnel)
āĻāĻĻā§āĻĻā§āĻļā§āϝ: āĻāĻā§āϰāĻšā§ āĻāĻāĻāĻžāϰāĻā§ āĻŦāĻŋāĻļā§āĻŦāĻžāϏ āϝā§āĻāĻžāύā§, āĻļāĻŋāĻā§āώāĻŋāϤ āĻāϰāĻž, āĻ
āĻŦāĻā§āĻāĻļāĻžāύ āĻĻā§āϰ āĻāϰāĻžāĨ¤īŋŊāĻāύāĻā§āύā§āĻ āĻāĻžāĻāĻĒ:
* āĻĄā§āĻŽā§/āĻāĻŋāĻāĻā§āϰāĻŋāϝāĻŧāĻžāϞ āĻāĻŋāĻĄāĻŋāĻ (1â3 āĻŽāĻŋāύāĻŋāĻ)
* āĻāĻžāϏā§āĻāĻŽāĻžāϰ āĻā§āϏā§āĻāĻŋāĻŽā§āύāĻŋāϝāĻŧāĻžāϞ āĻ āĻā§āϏ āϏā§āĻāĻžāĻĄāĻŋ
* FAQ āĻŦāĻž myth-busting āĻĒā§āϏā§āĻ
* āϞāĻŋāĻĄ āĻŽā§āϝāĻžāĻāύ (āĻāĻŦā§āĻ, āĻā§āĻāϞāĻŋāϏā§āĻ) + āϞā§āϝāĻžāύā§āĻĄāĻŋāĻ āĻĒā§āĻīŋŊāĻ
āĻĄāĻŋāϝāĻŧā§āύā§āϏ āĻāĻžāϰā§āĻā§āĻāĻŋāĻ: TOFU āĻāĻŋāĻāϝāĻŧāĻžāϰ, āĻĒā§āĻ/āĻāύāϏā§āĻāĻžāĻā§āϰāĻžāĻŽ āĻāύāĻā§āĻāĻžāϰā§āϏ, āĻāĻŋāĻĄāĻŋāĻ āĻāĻŋāĻāϝāĻŧāĻžāϰ (25â75%) āϰāĻŋāĻāĻžāϰā§āĻā§āĻāĨ¤īŋŊāĻāĻĒāĻŋ āĻāĻŋāĻĒāϏ: āϏā§āĻŦāĻŋāϧāĻž+āĻĒā§āϰāĻŽāĻžāĻŖ (benefit + proof)āĨ¤ āϏā§āĻļā§āϝāĻžāϞ āĻĒā§āϰā§āĻĢ prominent āϰāĻžāĻā§āύāĨ¤īŋŊāĻā§āϝāĻžāϞā§āĻā§āĻ/āĻā§āϰā§āϝāĻžāĻ: landing page visits, lead form submissions, video quartiles, link clicks, CPL.īŋŊāĻŦāĻžāĻā§āĻ āĻĢā§āĻāĻžāϏ: āĻŽā§āĻ āĻŦāĻžāĻā§āĻā§āϰ ~30%āĨ¤īŋŊāĻāĻžāĻāĻŽāĻĢā§āϰā§āĻŽ: 7â21 āĻĻāĻŋāύ (lead nurture āϏāĻŋāϰāĻŋāĻ āĻāĻžāϞāĻžāύ)āĨ¤
đģ C. Conversion (BOFU â Bottom of Funnel)
āĻāĻĻā§āĻĻā§āĻļā§āϝ: āĻāĻā§āϰāĻšā§āĻā§ āĻā§āϰā§āϤāĻžāϝāĻŧ āϰā§āĻĒāĻžāύā§āϤāϰ āĻāϰāĻžāĨ¤īŋŊāĻāύāĻā§āύā§āĻ āĻāĻžāĻāĻĒ:
* āϏā§āĻĒā§āϏāĻŋāĻĢāĻŋāĻ āĻ
āĻĢāĻžāϰ āĻ
ā§āϝāĻžāĻĄ (limited-time discount, bundle)
* āĻāĻžāϏā§āĻāĻŽāĻžāĻāĻāĻĄ āϰāĻŋāĻāĻžāϰā§āĻā§āĻāĻŋāĻ āĻŽā§āϏā§āĻ (āϝāĻžāϰāĻž āĻĒāĻŖā§āϝ āĻĒā§āĻ āĻāĻŋāĻāĻŋāĻ āĻāϰā§āĻā§)
* āĻāĻžāϰā§āĻ-āĻ
ā§āϝāĻžāĻŦāĻžāύāĻĄāύ āϰāĻŋāĻŽāĻžāĻāύā§āĻĄāĻžāϰ (āϏā§āĻā§āϰ/āĻļāĻĒ/āĻāϝāĻŧā§āĻŦ āϰāĻŋāĻŽāĻžāϰā§āĻāĻžāϰ)
* āĻā§āϞāĻŋāϝāĻŧāĻžāϰ CTA + āĻĒā§āϰāĻžāĻāϏāĻŋāĻ āĻ āĻļāĻŋāĻĒāĻŋāĻ āϏā§āĻĒāώā§āĻ āϞā§āĻāĻžīŋŊāĻ
āĻĄāĻŋāϝāĻŧā§āύā§āϏ āĻāĻžāϰā§āĻā§āĻāĻŋāĻ: product page visitors (last 7â30 days), add-to-cart users, lead listāĨ¤īŋŊāĻāĻĒāĻŋ āĻāĻŋāĻĒāϏ: urgency + scarcity + clear CTAāĨ¤ āĻ
āĻĢāĻžāϰā§āϰ āĻļāϰā§āϤ āϏāĻāĻā§āώāĻŋāĻĒā§āϤ āĻ āϏā§āĻĒāώā§āĻ āϰāĻžāĻā§āύāĨ¤īŋŊāĻā§āϝāĻžāϞā§āĻā§āĻ/āĻā§āϰā§āϝāĻžāĻ: purchases, ROAS, CPA, conversion rate, checkout rateāĨ¤īŋŊāĻŦāĻžāĻā§āĻ āĻĢā§āĻāĻžāϏ: āĻŽā§āĻ āĻŦāĻžāĻā§āĻā§āϰ ~20â30% (high intent audience)āĨ¤īŋŊāĻāĻžāĻāĻŽāĻĢā§āϰā§āĻŽ: offer window 3â10 āĻĻāĻŋāύ (test urgency lengths)āĨ¤
đģ D. Loyalty (After Purchase)
āĻāĻĻā§āĻĻā§āĻļā§āϝ: Repeat sale, upsell, referrals, brand advocates āϤā§āϰāĻŋ āĻāϰāĻžāĨ¤īŋŊāĻāύāĻā§āύā§āĻ āĻāĻžāĻāĻĒ:
* Thank-you sequence (āĻŽā§āϏā§āĻ/āĻāĻŽā§āĻāϞ)
* Feedback/Review āĻ
āύā§āϰā§āϧ + incentivized referral (discount on next)
* Upsell bundle āĻ
āĻĢāĻžāϰ (complementary products)
* Exclusive community/FB group inviteīŋŊāĻā§āϰā§āϝāĻžāĻ: repeat purchase rate, CLV, NPS/feedback, referral codes usedāĨ¤īŋŊāĻŦāĻžāĻā§āĻ āĻĢā§āĻāĻžāϏ: dedicated retention budget (email/messenger automation costs)āĨ¤īŋŊāĻāĻžāĻāĻŽāĻĢā§āϰā§āĻŽ: ongoing; post-purchase window āĻĒā§āϰāĻĨāĻŽ 30 āĻĻāĻŋāύ āϏāĻŦāĻā§āϝāĻŧā§ āĻāĻžāϰā§āϝāĻāϰāĨ¤
đą āĻā§āĻāύāĻŋāĻā§āϝāĻžāϞ āϏā§āĻāĻāĻĒ āĻ āĻā§āϰā§āϝāĻžāĻāĻŋāĻ (Must-have)
* Facebook Pixel & Conversions API â āĻāϝāĻŧā§āĻŦāϏāĻžāĻāĻā§ āĻĒāĻžāĻļ āĻāϰāĻž; Purchase, AddToCart, Lead āĻāĻā§āύā§āĻ āĻā§āϰā§āϝāĻžāĻ āĻāϰā§āύāĨ¤
* Custom Audiences â page engagers, video viewers (25/50/75%), website visitors (7/30/90 days)āĨ¤
* Lookalike Audiences â top converters āĻĨā§āĻā§ 1%â3% LALāĨ¤
* UTM Parameters â āϏāĻŦ āϞāĻŋāĻāĻā§ UTM āϞāĻžāĻāĻžāύ (source/medium/campaign) āϝāĻžāϤ⧠Google Analytics-āĻ āϏā§āĻĒāώā§āĻ āĻā§āϰā§āϝāĻžāĻāĻŋāĻāĨ¤
* Event Prioritization & Aggregation â iOS/ATT-āĻĒāϰāĻŦāϰā§āϤ⧠āĻĒāϰāĻŋāĻŦā§āĻļā§ event priority āĻ āĻŋāĻ āϰāĻžāĻā§āύāĨ¤
* Analytics Dashboard â daily/weekly metrics: CTR, CPM, CPC, CPA, ROAS, Conversion Rate, CPLāĨ¤
đĨī¸ āĻāύāĻā§āύā§āĻ/āĻā§āϰāĻŋāϝāĻŧā§āĻāĻŋāĻ āύāĻŋāϰā§āĻĻā§āĻļāύāĻž (Practical Tips)
* Thumbnail/Hook (3s rule): āĻĒā§āϰāĻĨāĻŽ 3 āϏā§āĻā§āύā§āĻĄā§ āĻšā§āĻ āĻĻāĻŋāύ; vertical text āĻŦāĻž close-up face āĻāĻžāĻ āĻāϰā§āĨ¤
* Text-on-video: āĻŽā§āĻŦāĻžāĻāϞ āĻĻāϰā§āĻļāĻāĻĻā§āϰ āĻāύā§āϝ āϏāĻžāĻŦāĻāĻžāĻāĻā§āϞ āĻĨāĻžāĻāĻž āĻŦāĻžāϧā§āϝāϤāĻžāĻŽā§āϞāĻāĨ¤
* Ad copy: Benefit-first, short sentences, one CTA per adāĨ¤
* Visual variation: 3 creatives per ad set (A/B test)āĨ¤
* Length: TOFU (15â45s), MOFU (45sâ2min), BOFU (short reminder 10â20s)āĨ¤
* Format repurposing: āĻāĻāĻ āĻāĻŋāĻĄāĻŋāĻ āĻĨā§āĻā§ āĻā§āϞāĻŋāĻĒāϏ + āĻāĻžāϰā§āĻĄ + āĻāĻŽā§āĻ āĻā§āϝāĻžāϰāĻŋāϝāĻŧā§āύā§āĻ āϤā§āϰāĻŋ āĻāϰā§āύāĨ¤
đ§ āϰāĻŋāĻāĻžāϰā§āĻā§āĻāĻŋāĻ āϏāĻŋāĻā§āϝāĻŧā§āύā§āϏ (Example)
1. Day 0â7: Visitors (product page) â Show testimonial + product features.
2. Day 7â14: Add-to-cart but no purchase â Offer limited-time discount (5â10%) + free shipping.
3. Day 14â30: Viewed but no action â Social proof + FAQ ad to remove objections.
4. Post-purchase (Day 1â7): Thank you + setup guide + ask for feedback.
5. Post-purchase (Day 15â30): Upsell complementary product with small discount.
đ āĻŦāĻžāĻā§āĻ āĻ āϰāĻŋāϏā§āϰā§āϏ āĻāĻžāĻāĻĄ (Practical allocation)
* Sample split (small biz): TOFU 40% / MOFU 30% / BOFU 25% / Retention 5%
* Sample split (scaling): TOFU 30% / MOFU 30% / BOFU 30% / Retention 10%
* Testing budget: āĻĒā§āϰāĻĨāĻŽā§ āĻĒā§āϰāϤāĻŋāĻāĻŋ āύāϤā§āύ āĻā§āϰāĻŋāϝāĻŧā§āĻāĻŋāĻā§ āĻā§āĻ āĻā§āϏā§āĻ (7â14 āĻĻāĻŋāύ), āϤāĻžāϰāĻĒāϰ āϝā§āĻā§āϤāĻŋāϝā§āĻā§āϤ āĻŦāĻŋāĻā§āĻā§ āϏā§āĻā§āϞ āĻāϰā§āύāĨ¤
* Creative refresh: 2â4 āϏāĻĒā§āϤāĻžāĻš āĻĒāϰ āύāϤā§āύ āĻā§āϰāĻŋāϝāĻŧā§āĻāĻŋāĻ āĻĻāĻŋāύ (creative fatigue āĻāĻĄāĻŧāĻžāϤā§)āĨ¤
đ KPI & āĻāĻŋāĻāĻžāĻŦā§ āϏāĻĢāϞāϤāĻž āĻĒāϰāĻŋāĻŽāĻžāĻĒ āĻāϰāĻŦā§āύ
* TOFU: Reach, Impressions, Video View Rate (25/50/75), Engagement Rate.
* MOFU: Link Clicks, Landing Page Conversion Rate, CPL, Time on Page.
* BOFU: Conversion Rate, CPA, ROAS, Average Order Value (AOV).
* Loyalty: Repeat Purchase Rate, CLV, Referral Rate, Review Count.
â āϏāĻžāϧāĻžāϰāĻŖ āĻā§āϞ āĻ āĻāĻŋāĻāĻžāĻŦā§ āĻāĻĄāĻŧāĻžāĻŦā§āύ
* āĻā§āϞ 1: āĻāĻāĻ āĻā§āϰāĻŋāϝāĻŧā§āĻāĻŋāĻ āϏāĻŦāĻžāĻāĻā§ āĻĻā§āĻāĻžāύ⧠â āϏāĻŽāĻžāϧāĻžāύ: āϏā§āĻāĻŽā§āύā§āĻā§āĻĄ āĻ
āĻĄāĻŋāϝāĻŧā§āύā§āϏāĨ¤
* āĻā§āϞ 2: āĻ
āĻĢāĻžāϰ āύāĻž āĻĻāĻŋāϝāĻŧā§ āϏāĻĻāĻžāĻ āĻā§āϰā§āϝāĻžāĻā§āĻ āĻāϰāĻž â āϏāĻŽāĻžāϧāĻžāύ: MOFU-āĻ āĻā§āϝāĻžāϞ⧠āĻĻāĻŋāύ, BOFU-āĻ āĻ
āĻĢāĻžāϰ āĻĻāĻŋāύāĨ¤
* āĻā§āϞ 3: āĻā§āϰā§āϝāĻžāĻāĻŋāĻ āύāĻž āĻĨāĻžāĻāĻž â āϏāĻŽāĻžāϧāĻžāύ: Pixel āĻ UTM āĻāύā§āϏāĻāϞ āĻāϰā§āύāĨ¤
* āĻā§āϞ 4: āϰāĻŋāĻāĻžāϝāĻŧāĻžāϰāĻā§āĻāĻŋāĻ āĻāĻāύā§āĻĄā§ āĻā§āϞ āϰāĻžāĻāĻž â āϏāĻŽāĻžāϧāĻžāύ: āĻĒā§āϰā§āĻĄāĻžāĻā§āĻ āĻāĻžāĻāĻĒ āĻ
āύā§āϝāĻžāϝāĻŧā§ 7/14/30 āĻĻāĻŋāύ āĻāĻāύā§āĻĄā§ āĻ āĻŋāĻ āĻāϰā§āύāĨ¤
đĨ ā§§ā§Ē-āĻĻāĻŋāĻŦāϏā§āϰ Action Plan (Quick Start)
Day 1â3: Pixel āĻāύāϏā§āĻāϞ + āĻĻā§āĻā§ TOFU āĻā§āϰāĻŋāϝāĻŧā§āĻāĻŋāĻ āĻŦāĻžāύāĻžāύ⧠+ audience lists āϤā§āϰāĻŋāĨ¤īŋŊDay 4â7: MOFU āϞā§āϝāĻžāύā§āĻĄāĻŋāĻ āĻĒā§āĻ/lead magnet āĻŦāĻžāύāĻžāύ⧠+ small traffic testāĨ¤īŋŊDay 8â10: BOFU offer āϤā§āϰāĻŋ + retargeting āĻĒāĻŋāĻā§āϏā§āϞ āĻ
ā§āϝāĻžāĻĄ āϰāĻžāύāĨ¤īŋŊDay 11â14: āĻĄā§āĻāĻž āϰāĻŋāĻāĻŋāĻ (CTR, CPC, CPL) â Low performing ads āĻŦāύā§āϧ â āĻŦāĻžāĻā§āĻ āϰāĻŋāĻļāĻĢāĻāĨ¤
đ āύāĻŽā§āύāĻž āĻĢāĻžāύā§āϞ āĻā§āĻŽāĻĒā§āϞā§āĻ (āĻāĻĻāĻžāĻšāϰāĻŖ)
* Product: Instant Water Heater
* TOFU Ad: Problem hook â "āĻ āĻžāύā§āĻĄāĻž āϏāĻāĻžāϞ⧠āĻ āĻžāύā§āĻĄāĻžāϝāĻŧ āĻāώā§āĻ?" (Reel)
* MOFU Content: Demo + BeforeâAfter + Testimonial (Video)
* BOFU Offer: "āĻāĻ āϏāĻĒā§āϤāĻžāĻšā§ 10% āĻāĻžāĻĄāĻŧ + āĻĢā§āϰāĻŋ āĻāύāϏā§āĻāϞā§āĻļāύ" (Retargeting Ad)
* Loyalty: 10% āĻ
āĻĢāĻžāϰ āĻĒāϰāĻŦāϰā§āϤ⧠āĻā§āϰāϝāĻŧā§ + āϰāĻŋāĻāĻŋāĻ āϰāĻŋāĻā§āϝāĻŧā§āϏā§āĻ
đ āĻā§āĻāϞāĻŋāϏā§āĻ (Fast Checklist before launch)
* Pixel & CAPI āϏā§āĻāĻāĻĒ āĻāϰāĻž āĻāĻā§
* TOFU / MOFU / BOFU āĻā§āϰāĻŋāϝāĻŧā§āĻāĻŋāĻāϏ āĻĒā§āϰāĻŋāĻĒā§āϝāĻŧāĻžāϰ āĻāϰāĻž āĻšāϝāĻŧā§āĻā§
* Custom & Lookalike audiences āϤā§āϰāĻŋ āĻāϰāĻž āĻšāϝāĻŧā§āĻā§
* UTM āĻā§āϝāĻžāĻāĻŋāĻ āĻāϞāĻā§
* Conversion events prioritized āĻāϰāĻž āĻšāϝāĻŧā§āĻā§
* Retargeting window āύāĻŋāϰā§āϧāĻžāϰāĻŋāϤ āĻšāϝāĻŧā§āĻā§ (7/14/30)
* Budget split āĻ āĻŋāĻ āĻāϰāĻž āĻšāϝāĻŧā§āĻā§
* Reporting dashboard (weekly) āϤā§āϰāĻŋ āĻāĻā§
â āĻ
āύā§āĻā§āĻ āĻāĻžāĻŦā§ āĻ
ā§āϝāĻžāĻĄ āĻĻāĻŋāϞā§āĻ āϏā§āϞ āĻāϏāĻŦā§âĻ āĻāĻŋāύā§āϤ⧠āĻāϏāϞ āĻŽā§āϝāĻžāĻāĻŋāĻ āϤ⧠āĻĢāĻžāύā§āϞā§āĻ!
âāĻāĻĒāύāĻžāϰ Facebook Funnel āĻāĻŋ āĻāĻžāϏā§āĻāĻŽāĻžāϰāĻā§ āĻāĻā§āϰāĻšā§ āĻĨā§āĻā§ âāĻāĻŋāύ⧠āĻĢā§āϞāĻžâ āĻĒāϰā§āϝāύā§āϤ āύāĻŋāϝāĻŧā§ āϝā§āϤ⧠āĻĒāĻžāϰāĻā§?
đ´ āϤāĻžāĻāĻŋāϝāĻŧāĻž āĻā§āĻ
āĻāĻŽāϤāϞāĻž āĻŽā§āĻĄāĻŧ, āĻŦāĻā§āĻāĻŦāύā§āϧ⧠āϏāĻĄāĻŧāĻ,
āĻ āĻžāĻā§āϰāĻāĻžāĻāĻ āϏāĻĻāϰ, āĻ āĻžāĻā§āϰāĻāĻžāĻāĻāĨ¤
đ ā§Ļ⧧⧝ā§Ģ⧝⧝⧝⧍ā§Ģā§Ģā§Ģ
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