Syed Ashik

09/01/2022

LinkedIn Launches In Hindi, Expanding Potential User Base By 600 Million:

LinkedIn launches in Hindi, making it the first Indian regional language on LinkedIn to support the Hindi-speaking community of 600+ million people worldwide.

After the United States, India is LinkedIn’s second largest market with 82 million members.

In an announcement, the company states:

“LinkedIn, the world’s largest professional network, today marked a new milestone with the launch of Hindi, the first Indian regional language on LinkedIn, with the goal to support 600 million Hindi language speakers globally.

With this launch, LinkedIn aims to break down language barriers, providing greater access to professional and networking opportunities to Hindi speakers in India and around the world. With the launch of Hindi, LinkedIn now supports 25 languages globally.”

LinkedIn users will now be able to create a profile in Hindi, which makes it easier to be found by recruiters and connect with other Hindi-speaking members.

Here’s more about what this launch means for LinkedIn, and what the company has planned for the Hindi-speaking community in the future.

To know more. pls, click the image below.

LinkedIn is launching in Hindi, which opens the world's leading social network for professionals to 600 million more people.

04/01/2022

7 Tips For More Engaging, Top Performing Instagram Carousel Posts:

One of the biggest Instagram updates of the year was it becoming official that it’s no longer just a photo-sharing app.

Now, you can do so much more on Instagram with video, shopping experiences, and more.

That doesn’t mean Instagram isn’t for images anymore. But it does mean that when you do share them, you need to make it count.

All of these changes mean that you need to seriously consider making carousels a big part of your posting strategy.

Why?

Studies have shown that carousels are the most engaging type of post on the platform.

To know more. pls, click the image below.

Instagram carousel posts are one of the most engaging post types already, but you can give them a further boost with these 7 easy tips.

02/01/2022

Here’s How Meta Is Changing Facebook Ads Targeting For 2022:

Meta has announced the removal of Facebook Ads audience targeting options across four categories, beginning January 19, 2022.
January 19 – save the date! Meta has announced that audience targeting changes are coming to Facebook ad campaigns.
In response to industry pressure, Facebook parent brand Meta is holding up to its earlier promise and will scale back advertiser targeting settings.

This is also indicative of a broader trend.

On one hand, a high degree of targeting precision supports creating highly personalized experiences, which allow for relevant and valuable user interaction.

At the same time, there is rising sensitivity when people are identified based on their affiliation to social causes, health conditions, or demographic characteristics.

Having taken this into account, Facebook is thus limiting advertising options to no longer allow targeting based on these sensitive parameters.

To know more. pls, click the image below.

Meta has announced the removal of Facebook Ads audience targeting options across four categories, beginning January 19, 2022.

12/10/2021

Twitter Professional Profiles Available to More Businesses:

After an initial rollout to a small test group, Twitter is now opening up applications for professional profiles to all interested businesses.

Professional profiles, introduced back in April, turn a standard profile into one that’s more business-centric.

A small pool of businesses in the United States have been testing Twitter’s new profile option for the past six months.

Now it’s ready for a wider launch.

Previously, businesses had to be invited by Twitter in order to receive access to a professional profile.

Twitter now has an application form for businesses to fill out if they’re interested in upgrading.

To know more. pls, click the image below.

All businesses can now apply for a professional profile on Twitter, which grants access to exclusive features.

11/10/2021

How Instagram Ranks Search Results:

Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices.

Mosseri has previously shared details about how Instagram’s recommendation algorithms surface content in the main feed, stories, reels, and explore sections.

The way Instagram ranks search results is different because it relies on a user to input text in order to return results. Whereas the explore tab, for example, populates content automatically.

Instagram aims to organize search results by what’s most relevant to the individual user.

To know more. pls, click the image below.

Learn how Instagram ranks search results and how you can optimize content to rank for target keywords.

05/10/2021

How to Get Your page or Account Verified:

Do you currently have a page? Are you trying to grow your small business, company, or personal brand?

If the answer is yes, you should consider verifying your page (or, if you’re an influencer, celebrity, or thought leader, your account) for several reasons.

For starters, being verified on a huge social media platform like Facebook gives your presence credibility and gives consumers a sense of trust.

Seeing a blue checkmark next to your account lets potential customers or fans know you’re the real deal. If you were able to acquire a blue checkmark, then you must be important, right?

Facebook’s recognizable verification badge is particularly important for those others may try to impersonate by creating fake accounts.

To know more. pls, click the image below.

Facebook verification gives your presence credibility and generates trust. Learn how to get your page or profile verified.

29/09/2021

New Twitter Privacy Tools Will Give Users More Control:

Jack Dorsey, Twitter’s Chief Executive Officer, has previously stated that the social platform hasn’t moved quickly enough when it comes to launching new products in recent years.
The brand has been relatively vocal about product roadmaps, including discussing tools that are still in concept and may never reach the point where they are rolled out.
With both of these in mind, Twitter is looking at new privacy features relating to who can see a user’s posts and the posts they like, and more power over their follower lists.
The aim behind these tests is to help people feel more at ease when it comes to using the social platform.

To know more. pls, click the image below.

Twitter is considering four new products that will increase privacy and give users more control over their accounts.

29/09/2021

Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More:

Facebook has announced updates to the way that they are handling privacy for minors, launched new ad placement tests, and developed a new tool for advertisers.

To know more. pls, click the image below.

Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!

29/09/2021

Facebook & Instagram Topics to Watch For Q2 2021:

A new report lists the top six growing topics across Instagram and Facebook in the second quarter of 2021, based on year-over-year data.

Facebook’s quarterly “Topics to Watch” report identifies topics of conversation with growth patterns similar to other topics that saw long-term gains in popularity.

The report focuses emerging trends that are expected to see sustained growth, as opposed to current events that might be popular for a month and fade away the next month.

Facebook predicts the topics listed in its report will continue to grow in relevance, based on the company’s analysis of similar data patterns.

To know more. pls, click the image below.

The top six topics rising in popularity across Facebook and Instagram in Q2 2021 are shared in a new report.

28/09/2021

Stay Home, Stay Safe

06/09/2021

How to Successfully Promote Your page Everywhere:

Facebook is a leader of the social media pack. Want to be part of it?

Creating a page for your business can go a long way (yes, even in the era where many are seeing page reach decline).

Maybe you’ve already done so. Maybe you’re aching to take that first step but haven’t quite yet.

Or, perhaps your page just isn’t quite getting the interaction you want.

Today, we’re going to hone your Facebook skills.

If you’re not already promoting your page and you run a business, you need to start.

Facebook isn’t just a site for friends to stay in touch anymore. Many utilize it to search for basic information about companies before they make a purchase.

That’s why it’s essential that you learn to promote your page where and whenever possible.

To know more. pls, click the image below.

Does it seem impossible to build your business following on Facebook? Here are 8 ways to promote your page.

05/09/2021

Instagram Search & Explore A Complete Guide for Marketers:

Want to use one of the world’s favorite photo-based social media apps to its fullest advantage?

You should. Instagram can be crucial for any business’s marketing plan.

And if you want to up your Instagram game, you need to get on its Search & Explore section.

It’s free. It’s easy. It’s relatively painless.

Made to recommend personalized, new content, Search & Explore gives Instagram users a way to check out what they may not have seen otherwise.

What they see could be your business. It’s time to make that happen.

To know more. pls, click the image below.

Learn how to use Instagram’s Search & Explore feature as part of your social media marketing strategy to get discovered.