25/03/2026
One quiz. Eight universities. And a student in a chicken costume. For the third year in a row, Dallas helped IBR (Instituut van de Bedrijfsrevisoren) promote the profession of auditor to students.
This year, we turned the online campaign into a real-life American college–style event. Because a quiz gets way more conversions than an online campaign. Curious how?
Read the full case via the link in bio.