Friends of Cartel

09/07/2026

Wanted: someone who makes six agencies feel like one happy home. As our new office manager, you'll be the face of our collective, keeping things running, people smiling, and no detail overlooked. From welcoming clients to administration support: you're the one who holds it all together.
Friends of Cartel is hiring. Based in Hasselt. Great package. Apply before July 20th. 👉 https://friendsofcartel.be/en/jobs/office-manager

16/06/2026

From employer branding to community power: last week, two colleagues took the stage at Comeos Commerce Day. 🫶
Peter Coox talked about something we strongly believe in: employer branding and corporate branding are not separate disciplines. They strengthen each other. A strong brand attracts the right people, and strong people make the brand stronger.
Caroline Leën, together with Claudine from Wibra België, showed how true fans can create true influence. With a WhatsApp community of +500 Wibsters, Wibra is building authentic UGC, organic reach and brand impact no media budget can simply buy. 🔥
Two different stories, one common thread: brands win trust when they build on authenticity.

02/03/2026

Manamana becomes Agency in Residence at Cartel Agency. 🤝
It's not a merger, but an exclusive collaboration built for a market that demands scale and specialisation at the same time. We’ll sharpen each other’s work, both creatively and strategically. 🚀

Want the full story behind this collaboration? 👉
https://friendsofcartel.be/en/news/manamana-and-cartel-agency-are-not-merging

06/01/2026

"Create a vacancy for a new CEO, but make it stick", said Elly & Jo from Het Poetsbureau. So, we made it happen. Due to obvious availability issues, every CEO you see is generated. Including everything else in this video. Fun fact: the opening office shot was created from a screenshot from Google Street View. So, yes, we went all the way.

PS: who remembers Bucky? 🏝️

29/12/2025

It’s New Year’s. Glasses are raised. And then it happens. ‘Can you say a few words?’ 😶‍🌫️
No more clammy hands thanks to the ultimate speech tips from our copywriter Alix.

https://friendsofcartel.be/en/news/public-speaking-without-sweating

18/12/2025

Talk about ending the year with a bang: Born Digital is joining Friends of Cartel. 💥 The agency will form an integrated digital studio with our existing tech team. From UX/UI to AI-driven solutions: our digital offering will be even stronger in 2026. 🖥️

👉 Get the full story here: https://friendsofcartel.be/en/news/born-digital-joins-friends-cartel-and-becomes-groups-digital-engine

02/12/2025

Beer, fries and chocolate? Belgium is so much more. 🇧🇪
With 200 years on the horizon, Tom Van den Bergh and Fons Van Dyck explore how to turn our quirky mix into one powerful brand story.

Curious about their vision for “Brand Belgium” in 2030? Read the full interview 👉

België viert in 2030 zijn tweehonderdste verjaardag. Hoe maken merken, bedrijven en overheid samen van dat jubileum een sterk en trots merkverhaal?

27/11/2025

What a night! 🎉 Our Friends absolutely crushed it at the Best of Awards show, bringing home no less than 9 awards! 🏆They impressed the jury with bold ideas and brilliant ex*****on. We couldn’t be prouder of this amazing collective of talent. 💪