Spice Agency

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België
Leuven
Spice Agency

Flavours for brands

11/06/2026

BOB vind je overal, ook in de zomer! ☀️

Met "BOB vind je overal" willen we de Belgen bewust maken dat er ontzettend veel keuzes zijn om na een voetbalmatch of festival veilig thuis te geraken. Van de nuchtere chauffeur in de vriendengroep tot de festivalshuttle, een Uber of de trein-tram-bus oplossingen... een BOB vind je overal.

Het belangrijkste: geniet volop van de sfeer en de match, maar kies voor een zorgeloze, veilige avond (of ochtend). Maak op voorhand jouw BOB-reflex.

Heel erg bedankt Hans Roggen en collega's bij VIAS institute voor het vertrouwen in ons team.

04/06/2026

As we keep growing the BN brand, we’re expanding with a delicious BN Dél’ice Cookie Dough innovation supported with a campaign in digital and point of sales.

The coolest part? It’s just as delicious straight from the fridge! Have you tried it yet? ❄️

Big thanks to Marie-Noëlle Hallak, Aline Defuster, and the entire pladis Belgium team for the sweet collaboration on this project!

28/05/2026

Building on last year's success, the latest wave of our creator campaign for Flipz has wrapped! 🙃

We teamed up with top Belgian creators again to bring to life through their own unique perspectives. 💪

The content was next-level with 11.8% Peak Engagement (that’s 2x the industry average!) and clear improvements in brand love and awareness amongst young adults in Belgium. 📈

Thanks for working together this spring Marie-Noëlle Hallak and looking forward to build more powerful campaigns across pladis global brands with Aline Defuster and the entire Pladis team! 🚀

22/05/2026

Brand consistency is crucial in every touchpoint, right until the last mile in Point of Sales to build preference.

Together with Intermarché we transformed their spirits zone (“bergerie”) into a dynamic and engaging Bacardi-Martini brand world. ✨

Thanks for the trust Elise Garraux, Justine Bidault and Willem Van Hove. Looking forward to the next one!

Alcohol abuse harms your health.

13/05/2026

🤝 Proud to partner with Deliveroo once again to keep the momentum going for Deliveroo PLUS!

🚀 We fine-tuned a full suite of assets to keep the messaging up-to-date as the campaign is live again and delivering 24/7!

🙏 Thanks to Koen Claes Rouire for the nice and efficient collaboration!

07/05/2026

🎒 After the Easter Holidays, we went back to school with BN and its iconic “Mahna Mahna” tune!

🎶 This commercial is as catchy as it is simple, leveraging 2 key distinctive assets of the BN brand: the iconic smiling biscuit and the legendary sonic brand asset.

🙏 As always, a pleasure to work on this iconic brand with @ Aline Defuster, @ Fabrice Ooms and the entire @ pladisGlobal Belgium team!

21/04/2026

Meet Nolan, the new Content & Innovation Intern in our team! 🚀

Fresh from the streets of Leuven, Nolan is joining us for his final year of Media & Entertainment Business at Thomas More. You can think of him as a Swiss Army knife in media, as he can do everything from dreaming up big ideas to creating content itself! 🛠️

Nolan is more than a creative mind, as he’s also a certified winner. He previously led Pot-It, a mini-enterprise that turned tin cans into stylish flower pots. Not only did they earn the title of the most circular business in Flemish Brabant, but they even used the profits to green up Leuven! 🌳♻️

And when he’s not innovating at Spice, you’ll either find him:
⚽ Tearing up the wings for Stormvogels Haasrode
🏟️ Soaking up the atmosphere and singing his heart out at football matches
🌍 Leading the way as a Kazou head animator or exploring new cities
📱Doomscrolling TikTok, but hey, that’s the job
🍟 Munching on homemade Quiche Lorraines or enjoying a Julientje from the local chippy

With his mix of drive, entrepreneurial spirit, and sports-loving energy, we know he’s going to hit the ground running.

Welcome to Spice, Nolan! 🎉✨

08/04/2026

GEN Z creators for FLIPZ! 🥨⚡️

Pladis Belgium set us out to capture Gen Z's attention where it’s most active, across TikTok, Instagram and YouTube Shorts.

To bring this triple-threat takeover to life, we partnered with Belgium’s online heavyweights like KassaTicket, Clémentine Caron, Gerben Tuerlinckx and trendsetters like Marie Smeets and Jade De Winter to create native content that stopped the scroll and started the craving.

The Results:
🎯 1,051,000+ Impressions: Across the wide-spread Gen Z demographic
👀 50k Average Views: Consistent high performance across 20 unique executions
📈 11.8% Peak Engagement: That’s 2x the industry average, for those counting

As most campaigns only reach an audience, ours blended into their usual content!

Thanks for the partnership Marie-Noëlle Hallak!

Ready to stop guessing and start trending? Let’s flip the script on your next campaign. 🤘

20/03/2026

The Breezer bus is coming and everybody's jumping! 🎶

A fully wrapped ride, cruising party people to and from hotspots like Rotterdam Ahoy. 💃

Climb aboard, Breezer brings the flavour before you even hit the dancefloor. 🚌

03/03/2026

The past weeks we kicked off year 2 of our Flipz campaign for Pladis Global in Belgium, building the brand across all pillars of our Spice Agency product launch model PLEASE*:

PRODUCT - full focus on heroing the milk chocolate variant

LOVE - 10+ strong content creator partnerships targeting GenZ

EDUCATE - we kicked off a year long sampling plan, "tasting is believing"

AWARENESS - bringing the brand top of mind with a 15" commercial

SALES - POS activations and secondary placements to unlock physical availability

EX*****ON - deliver on time, in full, for maximum impact.

Happy to build on this Marie-Noëlle Hallak, Aline Defuster, Fabrice Ooms and the entire Pladis Belgium/Europe team!

Want to launch or grow your brand in the market? Get in touch!

Adres

Ladeuzeplein
Leuven
3000

Website

http://www.spiceagency.be/

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