Stelvel EOOD

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Stelvel EOOD

We invite your business to join the Dropshipping network and take a cutting-edge approach to growth. This is, above all, a mutual benefit.

The scheme of this cooperation is simple: the supplier company deals with its main function...

05/06/2026

🚀 Fighting for attention. Five mechanics that work
Banners, videos, posts, product cards, stories, newsletters. Marketers are trying to grab as much of our attention as possible. But over 80% of users ignore advertising banners, according to experts at STELVEL. And overall, only a handful of people actually remember the adverts. It’s not that the adverts have got worse-there are simply too many of them. The brain has adapted and learnt to filter, scroll past and ignore.

Businesses today are competing with everything that can distract attention. And in this battle, it is not the loudest that wins, but the one who cannot be ignored.

Below are 5 techniques that still work. Stelvel EOOD describes how to apply them in practice.

https://stelvel.bg/en/blog/fighting-for-attention-five-mechanics/

02/06/2026

📈 GMV is growing, but profits aren't?

Revenue ≠ success. Often, rising GMV hides real problems:
- logistics and packaging costs are increasing,
- return rates are rising,
- discounts are eating into margins,
- ad spend isn't paying off.

💡 Measuring only sales means ignoring the losses.
Margin and unit economics matter more than flashy numbers.

18/05/2026

🚀 Email Marketing: Five Key Drivers
Email marketing is one of the most underrated and misused tools in business. Few non-specialists understand how this channel really works. More often than not, email is reduced to the basics: sending an email, offering a discount, or reminding someone about a purchase.

But email marketing almost never works as a tool for instant sales, according to experts at Stelvel Ltd. Its purpose is to prepare the recipient to make a purchase.

This article is not about how to improve email campaign metrics. For email to truly generate profit, you first need to understand how the person on the other side of the screen reads emails. What they notice, what they react to, why they open one email and ignore another.

https://stelvel.bg/en/blog/email-marketing-five-key-drivers/

05/05/2026

What a Company Feels Like Before and After Process Setup

When a business is growing but still run “manually,” everything depends on people constantly stepping in. Decisions are made on gut feeling, teams work separately, problems are already emerging in the form of delays, returns, and warehouse overload. It can feel like things are under control, but in reality, everything is fragmented and hard to manage.

After processes are set up, the shift is noticeable. Work becomes more predictable. Teams are aligned, data is connected, and decisions are made ahead of time, not after problems appear. Instead of reacting to growth, the business starts guiding it.

Research consistently shows that when processes, data, and coordination are connected, operations become faster, more stable, and easier to scale. When logistics and operations work together, service improves and the business runs more efficiently overall.

Stelvel focuses on building this kind of clarity, turning scattered operations into a system that grows without losing control or margins.

30/04/2026

🚀 Products with a high risk of refund
Returns have long been an integral part of the e-commerce economy. They are no longer the exception to the rule, but a systematic aspect of how online shops operate.

Almost one in six online orders is eventually returned. The average return rate in e-commerce exceeds 9%, whilst for online clothing shops it stands at 18–20% or higher. These figures are not just statistics, but business economics, note the experts at Dropshipping Stelvel EOOD. A return always involves a chain of costs: logistics, warehouse processing, repackaging, markdown of the goods, and refunding the customer. Sometimes the goods can no longer be sold as new. These are direct losses.

https://stelvel.bg/en/blog/products-with-high-risk-of-refund/

23/04/2026

📦 When the Assortment Grows Faster Than the Infrastructure

The online retail market continues to grow rapidly. But as the assortment expands, infrastructure often can’t keep up: warehouses become overloaded, logistics are stretched to the limit, and delivery times and quality decline.

⚠️ What this gap leads to
• Delivery delays
• Inventory inaccuracies
• Spikes in logistics and storage costs
• Increasing returns and order cancellations

Sales growth is not a sign of success if the infrastructure collapses under pressure. To scale a business sustainably, you need a balance between assortment and logistics.

08/04/2026

Customer behavior is reshaping fulfillment architecture

Choosing “delivery tomorrow” instead of “today” changes warehouse load. Frequent returns force companies to hold excess inventory. The expectation of precise tracking requires transparency at the operational level, not just in marketing. Even the habit of ordering multiple options “to choose from” disrupts the traditional picking and logistics model.

The problem is that many companies continue to design processes from the inside out, ignoring real customer behavior scenarios. The result is overloaded warehouses, rising operational costs, and shrinking margins despite growing order volumes.

Stelvel helps adapt operational processes to the new logic of e-commerce, where the customer is not the end of the journey, but an active participant.

06/04/2026

🚀 Dropshipping in 2026: Myths and Reality
BCG research shows that consumers have become more cautious and rational in their spending. They carefully evaluate every purchase, cut back on non-essential spending, and spend their money mainly on essentials, food and household goods. At the same time, tariffs and duties have risen, international supply chains have become more complex, and the cost per click on Google, Meta and TikTok has increased significantly in recent years. Competition has gone global.

Against this backdrop, the dropshipping business model is also changing. There is no longer any ‘easy money’ to be made here, but the e-commerce market continues to grow, according to experts at Stelvel Ltd. Today, dropshipping is used as a tool for testing demand, products and brands. It works well when launching a private label brand, in promoting products through bloggers and influencers (creator-commerce), and as a separate marketplace infrastructure.

https://stelvel.bg/en/blog/dropshipping-2026-myths-and-reality/

27/03/2026

📦 The Myth of Perfect Packaging 📦

No, it’s not about glossy boxes. Customers don’t expect perfection, they expect honesty.

📉 A damaged box? Not a problem, if you gave a heads-up.
📲 Communication > Packaging: A timely message about a delay builds trust, not frustration.
🤝 Loyalty is built on transparency. Sincerity beats branded tape every time.

Don’t hide imperfections. Explain them! Honest dialogue is more powerful than perfect presentation.

16/03/2026

🚀 Marketing strategy on YouTube
YouTube ranks second only to Google and is the second most popular social media platform after Facebook. It has over 2.5 billion monthly active users, and more than 120 million people watch YouTube every day.

Shorts videos are expanding this reach even further, according to experts at Dropshipping Stelvel EOOD. Step-by-step guides, product reviews and long instructional videos are popular. People watch them not only for entertainment, but also when choosing a product. Video has become a familiar part of the customer journey.

Ignoring this interest means consciously turning away a portion of your customers.

https://stelvel.bg/en/blog/marketing-strategy-on-youtube/

Address

Boulevard Georgi S. Rakovski Street No. 123, Fl. 1, Apt. 1
Sofia
1431

Opening Hours

09:30 - 18:00

Website

https://stelvel.bg/

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