21/07/2024
Just wrapped up an online challenge offer with a client that raked in well over HALF a million bucks in less than 3 weeks.
And let me tell ya…
I've never hustled so hard in such a short time.
We're not just talking email marketing here.
I'm talking ads writing, SMS, sales tracking, video scripts, sales pages, email automations, and a TON of other stuff.
I truly had to use everything I had learned about copy and marketing in the last 12 years.
Was it a walk in the park?
Heck no.
Did I screw up here and there?
Hell yeah. 😬
But this entire experience hammered home 3 essential principles that many writers overlook.
Starting with…
1. What gets measured gets accomplished.
If you're doing any kind of email marketing without tracking where your sales are coming from, you're shooting yourself (and your client) in the foot.
Why?
'Cause knowing that one email or SMS campaign brought in 3X more than others tells you which sales angles are gold and which are duds.
With that info, you can recycle those winning arguments to pump up those profits.
For instance…
If an SMS comparing your offer to a daily latte killed it…
Then hit 'em with one comparing it to gas prices.
OR…
If an email about the power of a supportive squad brought in the big bucks…
Spin it into one about accountability buddies or mentors.
That's how you supercharge those profits for your client.
But you gotta be all over that sales data to make killer copy decisions.
2. Don't sleep on SMS marketing.
SMS click-through rates are INSANE.
We're talking 50%+ CTR insane.
It's like having a money printer, no joke.
Hit "Send" and watch orders pour in like it's Black Friday.
Can you rely on SMS alone?
No way, José.
But if you keep your peeps engaged on social, YouTube, and email, then sprinkle some SMS magic on top…
You'll be laughing all the way to the bank.
3. Teamwork makes the dream work.
Last but not least, results like these?
Always a team effort.
Gotta give it up to everyone who made this happen.
The ads squad, the management crew, the warehouse heroes, the support ninjas…
Everyone brought their A-game.
This massive win?
Wouldn't have happened without 'em.
But Our crew was in total sync, and it paid off big time in the end.
So there you have it.
It was a crazy ride, but the results speak for themselves.
With the right game plan, tools, and dream team, you can crush it too!