JTN

23/03/2026

Може ли добрата комуникация да съществува без данни?
И какво се случва, когато PR-ът игнорира това, което потребителите всъщност мислят?

В този епизод на „Гласът на числата“ разговаряме с Monika Chopakova - PR специалист с опит както в бизнес среда, така и в работа по социални каузи. Заедно изследваме връзката между данните, комуникацията и реалните решения, които брандовете взимат всеки ден.

Линк към целия епизод в първия коментар👇

#подкаст #маркетинг

27/02/2026

AI не заменя ефективните хора - той ги прави още по-ефективни. А влиянието му тепърва ще расте. Живеем в епоха, в която данните и технологиите променят правилата на бизнеса, продуктите и комуникацията с потребителите.

В подкаста „Гласът на числата“ говорим именно за това - как да използваме тази промяна умно.

👉 Последвай подкаста и виж как числата пазят брандовете от скъпи грешки: линкoве в първия коментар.
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AI does not replace effective people - it makes them even more effective. And its influence is still growing. We live in an era in which data and technology are changing the rules of business, products and communication with consumers.

In the podcast "The Voice of Numbers" we talk about exactly this - how to use this change wisely.

👉 Follow the podcast and see how numbers protect brands from costly mistakes: links in the first comment.

@последователи

27/02/2026

🎧 В този епизод на "Гласът на числата" говорим за силата да поставяш под въпрос дори очевидното. Да не изпадаш в крайности.
Да не заключваш вярванията си. Защото растежът изисква среда, мащаб на мислене и смелост да се променяш.

👉 Последвай подкаста и виж как числата пазят брандовете от скъпи грешки: линкoве в първия коментар.
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🎧 In this episode of "The Voice of Numbers" we talk about the power of questioning even the obvious. Not going to extremes.
Not locking your beliefs in. Because growth requires an environment, a scale of thinking and the courage to change.

👉 Follow the podcast and see how numbers protect brands from costly mistakes: links in the first comment.

@последователи

27/02/2026

🎧 Добре дошли в „Гласът на числата“ - подкастът, в който разбираме как данните променят бизнеса, продуктите и начина, по който общуваме с потребителите.

В този епизод говорим за смелостта да оставиш свобода - за различното мнение, за експеримента, за шанса някой да оспори „очевидното“. Защото иновацията не идва от контрол. Тя идва от терен за изследване.

👉 Последвай подкаста и виж как числата пазят брандовете от скъпи грешки: линк в първия коментар.
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🎧 Welcome to "The Voice of Numbers", the podcast where we understand how data is changing businesses, products, and the way we communicate with consumers.

In this episode, we talk about the courage to give freedom - to the different opinion, to the experiment, to the chance for someone to challenge the "obvious". Because innovation does not come out of control. It comes from a research field.

👉 Follow the podcast and see how numbers protect brands from costly mistakes: links in the first comment.

@последователи

11/11/2025

📣 Media Feature Alert: JTN in Vagabond Magazine

We’re proud to share that Vagabond Magazine has featured Danyo Dimitrov, Managing Director of JTN, in an exclusive interview titled
👉 “Not Just Numbers: How JTN Turns Data Into a Business Advantage.”

In the article, Danyo discusses how JTN transforms raw data into strategic insights that drive real business growth — combining technology, expertise, and a deep understanding of human behavior.

The piece highlights JTN’s unique approach to research, the importance of human interpretation in a data-driven world, and what the future holds for the insights industry.

🔍 It’s not just about collecting data — it’s about turning it into meaning, action, and advantage.

➡️ Read the full interview here:
https://www.vagabond.bg/not-just-numbers-how-jtn-turns-data-business-advantage-4741

15/10/2025

🤝 JTN x Bulgaria Wants You

We’re proud to announce JTN’s continued partnership with Bulgaria Wants You, joining forces once again to better understand the aspirations and motivations of Bulgaria’s younger generation.

As part of this collaboration, JTN was invited to conduct an in-depth national study exploring how Bulgarians aged 18–35 envision their personal and professional future — and uncovering the true drivers behind their motivation to build a career and start a family in Bulgaria.

The insights gathered from this research aim to go beyond statistics. They are intended to provide a clearer, data-driven understanding of the values, challenges, and priorities shaping the next generation — knowledge that can serve as a foundation for real, sustainable change in how we address Bulgaria’s demographic challenges.

At JTN, we believe that change begins with listening. And this partnership is another important step toward helping Bulgaria design policies and opportunities that truly reflect the voices of its young people.

18/12/2024

JTN is very proud to have our leadership recognized by Forbes Bulgaria. The JTN team is very glad that our strive for excellence has been carefully evaluated and acknowledged by the prestigious business and finance authority that is Forbes.

Даньо Димитров, изпълнителен директор на агенция за пазарни проучвания JTN, споделя как иновациите, технологиите и глобалният опит отличават агенцията

17/06/2024

At JTN, we are truly privileged to have been invited as a partner of the „Career and Life – Why in Bulgaria?” - an initiative of Bulgaria Wants You.

For a second consecutive year we conducted a study and produced comprehensive insights on how Bulgaria’s younger generation, aged 18-35, sees their personal and professional future and what are the true drivers of their motivation to start a family and build a career.

We are hopeful that our findings would help the initiatives of Bulgaria Wants You to bring back the young people in Bulgaria closer to real-life implementation.

27/07/2023

The atmosphere of Summer New York took over Quirk’s last week. It was amazing to catch-up with so many colleagues and see new faces in our insights industry.

We, at JTN, would like to thank you all for the talks, shared wisdom, and of course, all the laughs.

The Quirk’s experience gets better and better with every event. Looking forward to the next one!

15/06/2023

At JTN, we are truly privileged to have been invited as a partner of the National Discussion “Demographics is priceless!”, an initiative of Bulgaria Wants You and ДНК - Движение за национална кауза

Our study “Future and Career in Bulgaria” produced comprehensive insights on how Bulgaria’s younger generation, aged 18-35, sees their personal and professional future and what are the true drivers of their motivation to start a family and build a career. It brings us great sense of professional accomplishment knowing that our work has contributed to real change in addressing Bulgaria’s demographic problems more adequately.

We are hopeful that our findings would help bring the Demographic Strategy of Bulgaria Wants You closer to real-life implementation.

Learn more here https://jtnresearch.com/future-and-career-in-bulgaria/

27/10/2022

Another amazing opportunity to see and be seen at the biggest market research event in Europe . What a pleasure to see you all in Munich 🇩🇪 last week