13/10/2020
It's all about Key Messaging!
Before you begin creating any content for social media, before writing a press release, heck, before you even meet with employees, or do that speech at the big event, PLEASE, create a key messaging document! Even a simple one. A key messaging document or Messaging House is a document that outlines the most important key messages that provides the foundation for all of your future communications and builds a strong brand. It helps you position your company in the hearts and minds of your most important stakeholders; Your customers, employees, shareholders, suppliers; it helps you know what you want to say - and you need to know THAT before you start 'talking'!