By Lotipa

By Lotipa Criamos design de marcas e espaços, falamos sobre suas conexões.

Barkz extend Patta’s identity into the product itself. Designed as collectible expressions of personality, they transfor...
06/08/2026

Barkz extend Patta’s identity into the product itself. Designed as collectible expressions of personality, they transform graphic icons into small objects of affection, style, and individuality.

With endless possibilities for pins, symbols, and compositions, Barkz create an open and flexible universe of collections—varied, expandable, and full of character. Each piece adds a playful layer to the brand, connecting visual language and everyday use through color, symbolism, and charm.

Beyond the product, this system also unfolds into the brand’s media as graphic elements and sticker-like interventions, expanding the identity across communication, packaging, and digital touchpoints. Attached to collars, harnesses, and accessories, Barkz become part of the ritual, adding presence and a personal signature to every pet.

A graphic gesture turned into product. A visual language turned into collection.

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Os Barkz levam a identidade da Patta para dentro do próprio produto. Pensados como expressões colecionáveis de personalidade, eles transformam ícones gráficos em pequenos objetos de afeto, estilo e individualidade.

Com possibilidades infinitas de pins, símbolos e composições, os Barkz criam um universo aberto e flexível de coleções — variadas, expansíveis e cheias de caráter. Cada peça adiciona uma camada divertida à marca, conectando linguagem visual e uso cotidiano por meio de cor, simbolismo e charme.

Além do produto, esse sistema também se desdobra na mídia da marca como elementos gráficos e intervenções no estilo sticker, expandindo a identidade em peças de comunicação, embalagens e pontos de contato digitais. Aplicados em coleiras, peitorais e acessórios, os Barkz passam a fazer parte do ritual, adicionando presença e uma assinatura pessoal a cada pet.

Um gesto gráfico transformado em produto. Uma linguagem visual transformada em coleção.

Credits:
Direction — Antoniel Felainne & Lucas Oliveira
Graphic Design — Antoniel Felainne, Lucas Oliveira / Lucas da Trauma®, Alex Monteiro / Strategic Brand Designer & AX
Motion Design — Lukas Martins & AX
Brand Copywriting — aldenis

Patta is a Brazilian pet-lifestyle brand built around the relationship between people and their dogs. The project explor...
04/08/2026

Patta is a Brazilian pet-lifestyle brand built around the relationship between people and their dogs. The project explores the walk as a shared ritual shaped by movement, affection, style, and belonging.

The visual identity translates this connection through an organic wordmark, bold typography, bright yellow, tonal color combinations, and spontaneous compositions. The soft and energetic forms suggest the rhythm of two bodies moving side by side, giving the brand a playful, urban, and expressive presence.

Dog-tag-inspired containers create a recognizable structure for products, photographs, and messages across packaging, campaigns, social media, and physical spaces. Pins, stickers, and graphic interventions expand the system, bringing personality and flexibility to every application.

Photography keeps the relationship at the center through real affection, shared routines, movement, humor, and the small rituals that make every duo unique.

—

Patta é uma marca brasileira de pet lifestyle construída a partir da relação entre pessoas e seus cães. O projeto explora o passeio como um ritual compartilhado, marcado por movimento, afeto, estilo e pertencimento.

A identidade visual traduz essa conexão por meio de um logotipo orgânico, tipografia marcante, amarelo vibrante, combinações tonais e composições espontâneas. As formas suaves e energéticas sugerem o ritmo de dois corpos caminhando lado a lado, criando uma presença divertida, urbana e expressiva.

Os containers inspirados nas placas de identificação dos pets criam uma estrutura reconhecível para produtos, fotografias e mensagens em embalagens, campanhas, redes sociais e espaços físicos. Pins, stickers e intervenções gráficas ampliam o sistema, trazendo personalidade e flexibilidade para cada aplicação.

A fotografia mantém a relação no centro por meio do afeto real, das rotinas compartilhadas, do movimento, do humor e dos pequenos rituais que tornam cada dupla única.

Credits:
Direction — Antoniel Felainne & Lucas Oliveira
Graphic Design — Antoniel Felainne, Lucas Oliveira / Lucas da Trauma®, Alex Monteiro / Strategic Brand Designer & AX
Motion Design — Lukas Martins & AX
Brand Copywriting — aldenis

Backstage Ambev is an institutional content territory built on access, culture, and operational storytelling. The work s...
06/07/2026

Backstage Ambev is an institutional content territory built on access, culture, and operational storytelling. The work shifts the brand from a corporate voice into a living editorial platform, revealing the invisible system behind some of Brazil’s most iconic brands. The stage belongs to the campaigns, products, activations, and consumer moments. Backstage belongs to Ambev: the place where strategy, production, innovation, quality, people, and business decisions come into view.

“Behind Brazil’s most incredible brands” is the project’s point of view: every story transforms what usually remains unseen into content that feels native, relevant, and connected to culture. For the institutional brand, this becomes a clear narrative system that strengthens reputation, builds qualified awareness, and connects the company’s scale to everyday life.

ACCESS AND CULTURE. OPERATION AS STORY. THE BRAND BEHIND THE BRANDS.

Backstage Ambev starts from a simple idea: the public already sees the show, but rarely sees what makes the show possible. The concept turns the backstage into an editorial lens, revealing the processes, people, decisions, and structures behind the Ambev ecosystem.

In content, that idea becomes a system. Events, campaigns, products, ingredients, quality, innovation, sustainability, economy, moderation, and consumption occasions are organized through one central narrative: how Ambev operates, creates, produces, and participates in Brazilian culture.

The visual language follows the same logic. Bold typography, high contrast, access-card codes, mirrored compositions, and backstage signals create a graphic universe that feels direct, pop, and institutional without becoming distant. The identity works as a pass: a visual credential to enter the side of the brand that the public does not usually see.

Direction — Vico Benevides & Antoniel Felainne
Graphic Design — Antoniel Felainne & Yago Ferreira
Motion Graphics — AX & Lukas Martins

Backstage Ambev is an institutional content territory built on access, culture, and operational storytelling. The work s...
03/07/2026

Backstage Ambev is an institutional content territory built on access, culture, and operational storytelling. The work shifts the brand from a corporate voice into a living editorial platform, revealing the invisible system behind some of Brazil’s most iconic brands. The stage belongs to the campaigns, products, activations, and consumer moments. Backstage belongs to Ambev: the place where strategy, production, innovation, quality, people, and business decisions come into view.

“Behind Brazil’s most incredible brands” is the project’s point of view: every story transforms what usually remains unseen into content that feels native, relevant, and connected to culture. For the institutional brand, this becomes a clear narrative system that strengthens reputation, builds qualified awareness, and connects the company’s scale to everyday life.

ACCESS AND CULTURE. OPERATION AS STORY. THE BRAND BEHIND THE BRANDS.

Backstage Ambev starts from a simple idea: the public already sees the show, but rarely sees what makes the show possible. The concept turns the backstage into an editorial lens, revealing the processes, people, decisions, and structures behind the Ambev ecosystem.

In content, that idea becomes a system. Events, campaigns, products, ingredients, quality, innovation, sustainability, economy, moderation, and consumption occasions are organized through one central narrative: how Ambev operates, creates, produces, and participates in Brazilian culture.

The visual language follows the same logic. Bold typography, high contrast, access-card codes, mirrored compositions, and backstage signals create a graphic universe that feels direct, pop, and institutional without becoming distant. The identity works as a pass: a visual credential to enter the side of the brand that the public does not usually see.

Direction — Vico Benevides &
Graphic Design — Antoniel Felainne & Yago Ferreira
Motion Graphics — AX & Lukas Martins

5x SHORTLIST no LAD Awards (LATIN AMERICAN DESIGN)Orgulho define.Cinco projetos assinados pela LOTIPA foram selecionados...
15/05/2026

5x SHORTLIST no LAD Awards (LATIN AMERICAN DESIGN)

Orgulho define.

Cinco projetos assinados pela LOTIPA foram selecionados para a shortlist da 10ª edição do Latin American Design Awards. Ver nosso trabalho reconhecido entre grandes referências do design latino-americano reforça aquilo em que acreditamos todos os dias.

Cada projeto carrega uma construção coletiva, feita com sensibilidade e intenção. Este reconhecimento também reflete a confiança dos clientes, parceiros e profissionais que caminham junto com a gente.

—

5x SHORTLIST at LAD Awards.

Proud is the word.

Five projects by LOTIPA have been selected for the shortlist of the 10th edition of the Latin American Design Awards. Seeing our work recognized among leading references in Latin American design reinforces what we believe in every day.

Each project carries a collective process, shaped with sensitivity and intention. This recognition also reflects the trust of the clients, partners, and professionals who walk alongside us.

24/04/2026

Proud to share that the ONSENE project was selected for Best of Behance by

.co is a boutique architectural visualization studio built on authorship, curation, and atmosphere. The work puts life a...
23/04/2026

.co is a boutique architectural visualization studio built on authorship, curation, and atmosphere. The work puts life at the center of the frame, translating space into scenes that feel inhabited, credible, and unforgettable. “Life on scene” is the brand’s point of view: every image is directed with intention, shaping light, shadow, texture, and composition to surface what’s already there in potential and bring it into presence. For architects, developers, and investors, this becomes a clear visual narrative that elevates perceived value and supports confident decisions.

SENSORY AND ORGANIC. CINEMATIC. BREATH AND CONTEMPLATION.

Onsene starts from a simple concept: sensory and organic, cinematic in language, shaped by flow, haze, negative space, and quiet contemplation. The scene guides the eye. The detail holds the whole. The atmosphere carries the memory.
In digital environments, that idea becomes a system. Precise compositions, considered negative space, and a clear hierarchy hold attention where it matters. Light and shadow operate as language, creating depth and presence. Color serves the scene and comes from the image itself, organized in bands of dark, mid, and light values to keep balance and contrast.
The mosaic is both signature and method. It extracts the chromatic DNA of each scene and turns it into applied identity, variable by project and consistent as a system. The symbol works as seal and avatar, keeping recognition across digital applications.

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Credits:
Direction & Lead Visual Design —
Graphic Design — , Lucas Oliveira/, .pt &
Motion Design —
Website Design — & .pt
Naming:
Brand Copywriting —
Creative Coding (Brand App) —
Back-End Development —
Architectural Images — .co

©️ 2026 by LOTIPA

.co is a boutique architectural visualization studio built on authorship, curation, and atmosphere. The work puts life a...
22/04/2026

.co is a boutique architectural visualization studio built on authorship, curation, and atmosphere. The work puts life at the center of the frame, translating space into scenes that feel inhabited, credible, and unforgettable. “Life on scene” is the brand’s point of view: every image is directed with intention, shaping light, shadow, texture, and composition to surface what’s already there in potential and bring it into presence. For architects, developers, and investors, this becomes a clear visual narrative that elevates perceived value and supports confident decisions.

SENSORY AND ORGANIC. CINEMATIC. BREATH AND CONTEMPLATION.

Onsene starts from a simple concept: sensory and organic, cinematic in language, shaped by flow, haze, negative space, and quiet contemplation. The scene guides the eye. The detail holds the whole. The atmosphere carries the memory.
In digital environments, that idea becomes a system. Precise compositions, considered negative space, and a clear hierarchy hold attention where it matters. Light and shadow operate as language, creating depth and presence. Color serves the scene and comes from the image itself, organized in bands of dark, mid, and light values to keep balance and contrast.
The mosaic is both signature and method. It extracts the chromatic DNA of each scene and turns it into applied identity, variable by project and consistent as a system. The symbol works as seal and avatar, keeping recognition across digital applications.

-
Credits:
Direction & Lead Visual Design —
Graphic Design — , Lucas Oliveira/, .pt &
Motion Design —
Website Design — & .pt
Naming:
Brand Copywriting —
Creative Coding (Brand App) —
Back-End Development —
Architectural Images — .co

©️ 2026 by LOTIPA

is a public-image curation archive built with a clear cultural cut and an editorial method. The focus is to find, selec...
16/03/2026

is a public-image curation archive built with a clear cultural cut and an editorial method. The focus is to find, select, organize, and redistribute references with consistency, context, and a reliable delivery standard. The communication stays tight and factual. Theme, selection rules, and usage are always explicit. Curation is the tool. The archive is the asset.

RAW REFERENCES.

The work is presented in clean blocks. Sourcing and screening. Public-reference research. Thematic cuts. Folder logic. Taxonomy and tagging. Normalization and formatting. Covers and item sheets. Media-ready versions. Export and file standards.
The visual language channels the 1980s and its aftershocks through today. The reference set pulls from post-industrial culture, CRT glow, street print, technical catalogs, and record-keeping aesthetics. A strong typographic signature holds the system together. Heavy display type carries headlines and calls. A monospace face handles notes, stamps, codes, and instructions. Layout runs on strict hierarchy, wide margins, and disciplined blocks, keeping the images in control of the rhythm. The palette starts from dry neutrals and triggers an electric yellow as a signal color. Contrast is high, controlled, and intentional.
The seal behaves like a selection certificate. Modules and control marks show up as folder labels, tags, version IDs, and quick validations. The three-headed dragon is the logo and a rarity marker. It flags hard-to-find pieces, singular finds, and references that do not repeat. It works as a sorting icon. It marks what is scarce. It protects what carries weight.
This builds unity across covers, sheets, posters, and digital outputs. The archive stays traceable. Reading stays immediate. The system feels physical.

Credits:
Visual Identity - by LOTIPA
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Graphic Design - / .work
Motion Design -
Font in use: .pangram
Direction: Unbserved Team & LOTIPA

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