18/11/2023
The rebranding project for Noma represents an exciting visual and strategic evolution for this international business and economy-focused news website. The new design aims to strengthen the brand’s identity, consolidating its position as a trustworthy and influential source.
I’ve created a modern and sophisticated visual identity that reflects the seriousness of the provided information and establishes a stronger connection with the target audience.
Rethought Logo:
〰️The logo has been redesigned to convey a contemporary and modern image, in line with the brand’s credibility.
〰️Subdued colours and clean graphic elements have been incorporated to convey professionalism and confidence.
Updated Color Palette:
〰️The colour palette has been revised, maintaining the standard orange but adding a base of subdued tones to reflect maturity and stability.
Typography:
〰️The typography was chosen based on its readability and contemporary appeal.
Enhanced Images and Graphics:
〰️An image library has been added to ensure visual consistency across the website, social media, and graphic materials.
〰️Shape elements with lines were used to complement the solid colours.
The rebranding project for Noma represents not only an aesthetic transformation but also a reaffirmation of the brand’s commitment to journalistic excellence, establishing it as an indispensable source for those interested in global economic developments.
