17/06/2026
Visit my Website: www.tradeupnorth.co.bw
Over the next 5 to 10 years, I envision Trade Up North becoming Botswana’s permanent commercial gateway for citizen-owned SMEs — not just an annual event, but the platform where local businesses consistently access markets, capital, and technology.
In the short term, we’ll deepen the Deal Room model so every exhibitor leaves with qualified buyer meetings. We’ll expand supplier development so more SMEs move from trading to manufacturing and value addition. That’s industrialization in practice.
Longer term, the vision is regional. And I say that with added responsibility because I’ve just been appointed the Country Coordinator for Botswana under the All Africa Association for Small and Medium Enterprises, AAASME. That role aligns perfectly with where Trade Up North is headed.
Through AAASME, we can connect Botswana SMEs to markets across Africa under AfCFTA. Trade Up North will be the Botswana chapter of a continental pipeline — where a company that qualifies here can access buyers in Zambia, Namibia, Ghana etc. The goal is for ‘Made in Botswana’ to be a recognized brand in African supply chains.
So in 10 years, I want Trade Up North to be known for three things:
1. Contracts signed – measurable procurement won by Batswana SMEs.
2. Factories built – SMEs that graduate from booths to production lines.
3. Exports achieved – Botswana companies competing regionally, not just locally.
The platform starts in Francistown, but the ambition is African. With AAASME and our partners in government and private sector, we’ll make that happen.
This year, Trade Up North Conference and Exhibition 10th Anniversary will be officially opened by His Excellency the President of Botswana, Advocate Duma Gideon Boko.
📍 Cresta Marang Gardens Hotel, Francistown, Botswana | 23rd July 2026
Register Now at: www.tradeupnorth.co.bw