26/09/2026
WHY DOES WHITE WORK?
Your product may be expensive, but your advertising doesn’t always look as expensive as the product itself.
And here’s an important insight.
A study published in the Journal of Consumer Behaviour showed that black-and-white advertising is perceived as more luxurious than colour advertising.
What does this mean for a brand? Sometimes the problem isn’t the product itself, but how you show it.
Colour, lighting and the surroundings can change the impression of the same product.
💡Here we break down the things people usually don’t talk about. Follow so you don’t miss out.
Created with