Ardor (2026)

06/07/2023

Why is Community Management crucial for AAA games? 🌟
A large gaming community have a significant impact on a game's success. Being connected to the community showcases your loyalty and helps attract new users. Moreover, interacting with the gaming community allows to gather valuable feedback and opinions to improve your games and offer them exactly what they desire.

We offer a full range of services, including producing short videos for TikTok and YouTube Shorts, Instagram Reels and full-length videos for YouTube, along with community management. Ardor Media in-house team of experts includes individuals with advertising backgrounds, strategy development experience, and proficiency in handling complex shoots and community management. We possess a deep understanding of the gaming industry and know how to engage and retain players.

Our expertise and experience in creating video content exceed 10,000+ performance creatives. We are confident that our creative team can deliver unique and captivating content that helps your game stand out in the market. You can rely on us entirely for creating and supporting your community.

📩 Contact us today, and together, let's create an unforgettable experience for your gaming audience!

28/06/2023

Ardor Media has the perfect options to elevate your AAA game's marketing:

⚫️ Mobile UA creatives
From stunning 2D and 3D visuals to engaging UGC content, we can bring your game to life like never before.

⚫️ Video trailers
Need an adrenaline-pumping trailer that leaves gamers craving for more? Our expert team creates thrilling trailers that ignite curiosity, driving players to your game.

⚫️ Community management
Build a thriving community around your game! Our comprehensive community management services offer analysis, research, strategy development, shooting, moderation, and result evaluation.

Contact us today to discuss how we can collaborate and supercharge your AAA game's marketing strategy.
Your success is just a message away! 📩

22/06/2023

Ardor Media specialises in mobile video advertisement for a wide range of mobile and PC games and applications. From creative analysis to concept development, 2D & 3D video creatives, Unity & Unreal Engine creatives, UGC & TikTok creatives, and community management through SMM, we offer comprehensive services tailored to your needs.

Today, we are excited to showcase our expertise in creating mobile creatives for renowned PC and AAA products 🎮 :

1️⃣ For instance, we worked with Pixonic’s War Robots with over 200 million registered users. That’s an exhilarating online third-person shooter boasting a vast array of fighting robots, countless weapon combinations, real-time 6v6 battles, and intense clan conflicts. We’ve done a pack of 5 videos made in Unity inspired by console action games and shooters.

2️⃣ In collaboration with Paradox Interactive, we produced a series of captivating live-action and stunning CG videos for the strategic masterpiece Stellaris. This space-faring empire builder blends the best of grand strategy and 4X games, and our videos bring its immersive world to life.

3️⃣ Furthermore, we had the privilege of working on RAID: Shadow Legends, a freemium mobile game from Plarium that has garnered more than 250 million downloads in the last two years alone. Our video review focused on highlighting the skills of the game's heroine, Lydia, delving into gameplay mechanics and providing an in-depth description of her abilities.

If you're seeking innovative ways to promote your PC or AAA games, we invite you to explore the possibilities of mobile creatives. Our team at Ardor Media is ready to deliver exceptional results, and we assure you that you'll be pleasantly surprised by our favorable terms and competitive costs. Don't miss out on the opportunity to captivate a wider audience through mobile platforms.
👉 Contact us today!

20/06/2023

2023 is halfway through, and it has already delivered many thrilling new PC games across various genres. Today, we’re focusing on the captivating world of 4X games. These strategy games allow players to eXpand, eXploit, eXterminate, and eXplore, offering an immersive and strategic gaming experience. Ardor Media was noted for working with one of them:
 
⚫ Civilization VI
One glance at the most-played charts on Steam, and you’ll see that Civilization, in all its glorious incarnations, has remained one of the most consistently popular strategy games for a long time.

⚫ Endless Legend
Immerse yourself in a world where factions collide on a mysterious planet, each vying for dominance through military conquest, science, expansion, and diplomacy. Endless Legend blends high fantasy and sci-fi elements to create a strategic gameplay experience. 
⚫ Stellaris
Blending the best of Paradox’s grand strategy games with the victory paths of 4X games, Stellaris allows you to shape the destiny of your civilization among the stars. Players can expand their influence, discover new worlds, engage in diplomacy, and conquer the cosmos in this epic space-faring adventure. 
At Ardor Media we are proud of our collaboration with Stellaris. We’ve created a pack of 5 captivating videos, combining live-action and stunning CG visuals. Take a look at our work in stories and share your thoughts in the comments below!
👇

16/06/2023

The development cost of AAA games can be extremely high. Some of the most expensive games ever made include «Red Dead Redemption 2» with reported development and marketing cost of approximately $540 million and «Cyberpunk 2077» with a budget of over $316 million.

Here's a comparison of these AAA games with the budgets of popular movies:
⬇️

🤠 «Red Dead Redemption 2» had a reported development and marketing cost of approximately $540 million.
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🦸 «Avengers: Endgame», one of the highest-grossing movies of all time, had a production budget of around $356 million.

🤖 «Cyberpunk 2077» had an estimated budget of around $316 million, including development and marketing costs.
/
🏴‍☠️ «Pirates of the Caribbean: On Stranger Tides» known as one of the most expensive movies ever made, with a reported budget of around $378.5 million.  So... no conclusions. Just a Fun Fact on Friday column. 😉
Have a good weekend!

14/06/2023

Despite the differences in payment models and gaming experiences between mobile and console players, console and PC game makers can effectively leverage the advertising strategies used in mobile games. Here are some arguments for this approach:

1️⃣ Gameplay matters: One important factor to consider is that most players, on both mobile and console platforms, have a strong desire to see the gameplay of a game before making a purchase. The use of mobile gameplay advertising can give developers the opportunity to showcase the features of their game and attract potential players who are looking for an immersive and visually appealing experience.

2️⃣ Expanding the audience: Mobile games have a huge and growing audience. Attracting this audience to console games can help developers reach new groups of users who are not yet familiar with console games. Using mobile advertising can be an effective way to attract these players and introduce them to the world of console games.

3️⃣ Targeted advertising: Mobile game advertising can be more targeted and personalized than other types of advertising. By collecting data on players’ mobile gaming preferences and behavior, developers can offer console games that match their interests and preferences. This increases the likelihood that players will be interested in console games and decide to try them out.

In an era of increasing cross-platform gaming, where some games are available on both mobile and console platforms, exploring the potential of advertising in mobile games can bridge the gap between different gaming experiences and create synergies in the gaming industry. By leveraging the strengths of both mobile and console games, developers can attract a wider audience, generate interest and foster a vibrant gaming community across all platforms.

09/06/2023

🎰 Mobile Casino Trends 2023

Mobile casinos offer a host of benefits, including convenience, secure payments, and the option to try free-to-play versions before committing real money. As technology advances, the quality of mobile casinos will improve, resulting in a further surge in mobile gambling. Mobile casino apps are here to stay, and here are some trends in this niche market.

🃏 Live Dealers:
While online casinos cannot completely replicate the physical casino experience, they strive to come as close as possible. Live dealer games allow players to engage with real-life dealers through interactive live streams, offering an experience similar to that of land-based casinos.

💰 Cryptocurrencies:
Cryptocurrencies have become a worldwide trend, and online casinos are embracing them. Integrating cryptocurrencies into casino sites and apps offers secure and private transactions, as well as faster payment processing. This trend of integrating cryptocurrencies is set to continue in the future.

🔝 Improved Mobile Gaming Features:
In recent years, developers have focused on enhancing user-friendliness and creating mobile app equivalents for their sites. These improved mobile gaming features are driving the casino industry forward and are crucial for maintaining the highest quality within mobile casinos. The best online casinos consistently improve their sites, ensuring this trend shows no signs of slowing down.

🎁 Better Bonuses and Promotions:
Welcome bonuses, free bets, and other promotional offers are common in online casinos to attract and reward players. Each year, developers offer higher-quality and more enticing bonuses. To stay competitive, mobile casinos must provide the best offers and unique promotions, enticing new players to join.

We at Ardor Media follow the mobile casino market with interest and have extensive experience in creating mobile advertising for this niche. If you need a fresh take on mobile ad creatives, get in touch!

Source: telemediaonline

06/06/2023

Hybrid-casual games are making waves in 2023. They combine casual and strategy gameplay elements, offering players a unique blend of accessible and engaging experiences. These games balance fun and strategic challenges, appealing to a broad audience of gamers.

🎮 The advantages of hybrid-casual games lie in their ability to offer a higher level of engagement and longer play sessions. Players can enjoy the fun and accessibility of casual games while also experiencing strategic challenges and decision-making. This genre appeals to a broad audience, catering to both casual gamers and those seeking a more immersive experience.

🚀 Voodoo, a renowned game studio, exemplifies the success of hybrid-casual games. By incorporating strategy-based mechanics into their games, they have captivated millions of players worldwide. This innovative approach has propelled their games to the top of the charts, proving that the hybrid-casual genre has great potential for success.

💥 The evolution of hybrid-casual games is set to continue due to several reasons and factors. This trend offers numerous profit-driving benefits, including longer user retention, increased monetization potential, and broader target audience appeal. These factors make hybrid-casual games a game-changer in the gaming industry, attracting players and developers alike.

By exploring the potential of hybrid mobile games, you'll tap into a genre that goes beyond mere trendiness. It's about staying ahead of the game and providing players with experiences they'll love and return to time and again.

Illustration: Naavik Research. Sources: Voodoo, Udonis

01/06/2023

Social casino games generated nearly $1 billion in revenue during the pandemic. It's no wonder that this genre now ranks 4th worldwide in gross revenue, legging behind only RPGs, Strategy, and Puzzle games.

When it comes to promoting a casino game, creatives are the key. With virtual slot machines reminiscent of the famous Las Vegas experience, creatives should demand attention with bright colors and flashy imagery. 🎰

At Ardor Media we specialize in crafting captivating creatives for casino games. We've developed a wealth of experience in this genre, using recognizable layouts of coin-operated slot machines to make your ads dynamic and exciting.

💵 Of course, dollar bills and coins are what attract casino players, and we ensure they take center stage in our creatives. This applies not only to custom 2D or 3D videos but also to shooting concepts. By showcasing real, ordinary people winning real money prizes, we create a sense of possibility and relatability for users watching the ad. They can envision themselves as the next lucky winners.

🎵 Sound also plays a vital role in casino video ads. We immerse viewers in the thrilling casino atmosphere by including the authentic sounds of slot machines and coins clinking. This triggers a sense of excitement and anticipation for casino players.

Ready to take your social casino game to new heights? 📈
Let Ardor's expertise in captivating creatives, attention-grabbing visuals, and immersive sound design help you dominate the market. Contact us today and let's make winning a reality for your players!

30/05/2023

The mobile gaming industry has experienced tremendous growth over the years, and the trend is expected to continue in 2023. Here are some of the exciting trends and developments we can expect to see in the mobile game market this year:
 
1️⃣ Hyper-Casual Games Domination:
Hyper-casual games, known for their simple mechanics and addictive gameplay, will continue to dominate the mobile game market. These games appeal to a wide audience, including casual gamers and non-gamers, due to their easy-to-learn nature and short play sessions.
 
2️⃣ Esports and Competitive Mobile Gaming:
Competitive mobile gaming tournaments, featuring popular titles like PUBG Mobile, Call of Duty Mobile, and Free Fire, will attract massive audiences and offer lucrative prize pools. Developers will invest in enhancing the esports ecosystem, including better spectator experiences, improved broadcasting, and increased support for professional teams and players.
 
3️⃣ Cloud Gaming Revolution:
With cloud gaming platforms like Google Stadia, Xbox Cloud Gaming, and NVIDIA GeForce Now gaining traction, players can access high-quality, console-like gaming experiences on their mobile devices. This trend will eliminate hardware limitations, making sophisticated games accessible to a broader audience.
 
4️⃣ Subscription-Based Gaming:
As players seek more value for their money, game developers will adopt subscription models, offering access to a wide range of premium games for a monthly fee. This approach allows gamers to explore a diverse catalog of games without needing individual purchases, creating a win-win situation for players and developers.
 
5️⃣In-Game Advertising:
In-game advertising will continue to evolve, providing developers with a lucrative monetization strategy. However, players will demand non-intrusive and relevant advertisements that enhance, rather than disrupt, the gaming experience. Advertisers and developers will work together to strike a balance, ensuring ads are integrated seamlessly into the game environment.
 As technology advances and consumer expectations grow, developers will continue to push the boundaries, shaping the future of mobile gaming.

23/05/2023

Are you wondering which ad creatives work best for your product? Let's explore the world of captivating video formats that will truly engage your audience. 
Ardor Media specializes in various video ads, including:

✅ 2D videos that showcase gameplay and provide a memorable call to action for casual games;

✅ UGC featuring real actors, ideal for Lifestyle apps;

✅ Compelling gameplay scenes created from scratch, using animated 3D intros and immersive storytelling elements for cutting-edge games in the Merge or Match genres. 
Let Ardor Media be your guide in the realm of mobile video advertising. We excel in a wide range of video ads, from simple yet effective 2D spots to engaging custom creations, and even complex 3D designs. Our approach involves analyzing your responses, understanding your product genre, and staying up-to-date with the latest industry trends. This ensures that your video ads not only captivate your audience but also meet the highest industry standards. 
Ready to take your product's success to new heights with the perfect video ad? Contact us today and let us revolutionize your advertising strategy!

19/05/2023

Among the various game genres, hyper-casual games have emerged as a leading trend, providing users with quick and addictive gameplay experiences. 60% of all game downloads on mobile devices are hyper-casual games. Furthermore, revenue from hyper-casual games is projected to reach $2.8 billion in 2023, demonstrating the significant financial success of these genres. Let's explore what makes hyper-casual games so appealing and why they have gained such immense popularity.

Simplicity ⚪
Hyper-casual games are designed to be simple, easy to understand, and quick to play. They offer instant gratification and don't require a significant time commitment from players. These games typically have straightforward mechanics and intuitive controls, allowing anyone to pick them up and start playing within seconds.

Endless variety for every preference 🤹‍♂️
One of the key advantages of hyper-casual games is their wide range of themes and gameplay styles. Whether you enjoy puzzles, endless runners, skill-based challenges, or quirky adventures, there's a hyper-casual game to suit your taste. With new games constantly being developed and released, players always have something fresh to explore and enjoy.

Perfect for On-the-Go entertainment 🚌
The bite-sized nature of hyper-casual games makes them ideal for filling short pockets of time throughout the day. Whether you're waiting for public transportation, taking a break between tasks or simply want a quick distraction, these games provide an enjoyable way to pass the time. They offer a quick escape from reality, allowing you to relax and have fun even in the busiest of schedules.

At Ardor Media, we have a proven track record of success in the hyper-casual genre, working with esteemed clients like Voodoo, Say Games, and Homa. During the last few years, we've made more than 4000 video creatives for hyper-casual games. With the perfect blend of catchy CTAs, relevant sounds, and captivating intros, we ensure your ad creative stands out and holds players' attention.

If you're seeking quick and enjoyable gaming experiences, hyper-casual games are the perfect choice. With their simplicity, diverse themes, and social connectivity, they offer endless fun right at your fingertips. Experience the addictive entertainment of hyper-casual games and elevate your gaming experience today.

Sources: Sensor Tower, Newzoo.

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