Rich Keller Website, SEO & Digital

03/30/2026

Q1 Review: The Metric That Mattered Most

The first quarter of your "New Web"

We made it. The first quarter of the "New Web" is in the books.

We’ve audited our humanity, mastered GEO, and expanded to video. Now, take a look at your Lead Quality.

Are the conversations you are having better? Are the clients who call you more informed?

That is the goal of this strategy. We aren't chasing viral hits. We are chasing sustainable, high-trust business relationships.

Ready for Q2? Next quarter, we are going to dive into Automation that Doesn't Feel Robotic. Stay tuned.

— Rich Keller

03/24/2026

Why "Updating" is Better Than "New"

In 2026, "Freshness" is a ranking factor.

Why ?

You probably have a blog archive sitting there gathering dust. That is the goldmine.

The Strategy:
Don't write a new post. Take a post from 2023, update the stats, add a new "2026" section, and republish it.

It already has authority.

It already has links.

You are just telling Google, "Hey, this is still relevant."

Rich’s Corner:

I spent last weekend updating my own posts from 2016-24. It took half the time of writing new ones, and I saw a nice traffic bump in 48 hours.

Work smarter, not harder.

03/18/2026

People aren't just looking for where you are; they are looking for what people say about you.

Read more: link in 1st comment

03/10/2026

Search is Everywhere (YouTube & TikTok)

Why We Need to Talk About Video

Google is still king, but the kingdom is getting crowded.

Younger buyers (and increasingly, older ones) are skipping Google entirely.

🔎They are searching
on YouTube.

🔎They are searching
on TikTok.

Video is the New SEO Metadata

You don't need to be a "YouTuber." But you do need video content. Why?

Google owns YouTube. Video results take up huge space in search.

Trust. Seeing a face builds trust faster than reading text.

03/02/2026

I am wrapping up our "Mastering the Machine" month with a hard truth: If you can't write it better than a robot, don't write it at all.

The internet does not need another 500-word article on "Why Marketing is Important."

The AI has read 10 million of those. It knows.

Read more in 1st comment

02/19/2026

In school, you were taught to write an intro, body, and conclusion. In 2026, you need to write the Answer First.

How to Structure Content for AI Snapshots

02/08/2026

See if you should be allowed on social media! (A humorous app) 😂

02/04/2026

Same question, current platforms 😂

01/21/2026

AI can do anything, which can be overwhelming, so I keep messing around with creating simple AI tools that do specific things, there's a lot of BS online, try this to see what's fact and fiction.

01/19/2026

Gmail recently announced its dropping support for checking external POP3 accounts. A feature I have used everyday for 20+ years. My first reaction was, stupidly, anger and knee jerk reactions like, how could they?!?!, (Gmail is free btw, no one is forcing me to use it) 😂

I like to always relate this to marketing , why did I react like that before thinking about it for even 30 seconds 😂.

Logic traps are the reason, we do them everyday, until we recognize them. No progress is made. I am an early adopter when it comes to tech, but some people miss rotary phones. Fun Fact: when rotary phones were invented, some people thought they let evil spirits into the house. 😂😂

01/13/2026

Social Media isn't a static newspaper, no one sees your feed but you. Look after your algorithm,