NewFrame Digital

NewFrame Digital Never pay a marketing agency again. We got you.

Grow your clinic with Cliniverse: an affordable marketing membership that gives you copy-and-paste done-for-you marketing, tutorials, clinic AI, expert 24/7 support & more.

Quick one for any business owner with a review widget on your website:Those slick testimonial sliders look great, but Go...
06/19/2026

Quick one for any business owner with a review widget on your website:

Those slick testimonial sliders look great, but Google and AI tools (ChatGPT, Claude, Perplexity) often can't read them. Iframes route the SEO credit to the widget's parent company. JavaScript widgets need an extra rendering pass that AI search engines skip entirely.

So when someone asks ChatGPT for a local recommendation, your widget reviews aren't part of the answer.

The 10-minute fix: keep the widget for the visual side, but also paste your best reviews on the page as plain text. Best of both worlds.

Full breakdown on the blog → https://newframedigital.com/embedded-testimonial-sliders

06/18/2026

We get this question all the time: is blogging still worth it with AI taking over search?
YES. More than ever.

AI tools like ChatGPT, Perplexity, Claude, and Google's AI Overviews don't make up answers out of thin air. They pull from:
-Blogs
-Clinic websites
-Authority sites

If your clinic isn't publishing, you're not in the source pool. Which means AI is recommending other clinics instead of yours.

The clinics that show up in AI answers a year from now are the ones blogging today.

Your website footer is one of the most powerful pieces of real estate on your site, and it's where Google and AI search ...
06/17/2026

Your website footer is one of the most powerful pieces of real estate on your site, and it's where Google and AI search engines like ChatGPT, Claude, and Perplexity look first to figure out what you do and which pages on your site matter.

A footer with nothing in it but a privacy policy and a copyright line is a missed opportunity.

The good news? The bar is low.

Even basic structure puts your site ahead.

We broke down what to include, why it matters for AI search, and what good footers look like (with two real examples + a clinic footer template).

👉 https://newframedigital.com/website-footer-best-practices/

06/16/2026

Most clinic newsletters are too long, too busy, and go straight to the trash.

A good monthly email has three things:
-One helpful tip patients can actually use
-One reminder about a service you offer
-One clear booking link

That's it. No essays. No 5 promos stacked on top of each other.

The goal: make it short, useful and easy to act on!

Send that every month and your patients will get in the habit of opening each one.

06/15/2026

When did you last test it?

We've audited clinic websites where the contact form looked fine but was silently failing. Submissions went nowhere. No internal email, no confirmation to the patient. Just lost leads.

Quick checklist:
-Submit a test entry yourself
-Confirm the internal notification lands in your inbox (and not spam)
-Confirm the patient sees a thank-you message after submitting
-Check who the notification is going to (still a staff member who works there?)

Takes 2 minutes. Could be costing you patients every week.

Quick reminder for clinic owners: upload three new photos to your Google Business Profile this month.One of the inside o...
06/13/2026

Quick reminder for clinic owners: upload three new photos to your Google Business Profile this month.

One of the inside of your clinic, one of a practitioner working (with permission, obviously), and one of something happening that day. A new piece of equipment, a treatment room you've reorganized, the team grabbing coffee, whatever.

Many clinics fill out their profile once when they open and never touch it again. It's one of the easier things you can do to stay visible on Google, and it falls off everyone's plate because it feels small.

Set a recurring reminder on your phone for the first of every month. Three photos. That's it. Consider this your reminder for June.

06/12/2026

What keeps you going?

Personally, we do it to keep food on the table for Atlas, Chief Meowketing Officer.

Last night we hosted our '5 Marketing Actions That Matter for Physios' webinar, offered exclusively for Ontario Physioth...
06/11/2026

Last night we hosted our '5 Marketing Actions That Matter for Physios' webinar, offered exclusively for Ontario Physiotherapy Association (OPA) members!

It was such an engaged group of physios, and the marketing questions were so thoughtful that we ran right up to the end. We showed the 5 free things you can do for your clinic's marketing & we gave attendees their 'marketing' plan of care 🤓

We walked through:
-How to get found when someone is searching for physio care
-How to bring new patients to your website without paying for ads
-How to help people feel confident choosing you before they reach out
-How to stay top of mind so patients come back or refer someone
-How to show up when people search Google or ask AI tools their physio questions

And all you need is 1 hour/week!

Thank you to everyone who showed up!
Amazing time, amazing questions, and an amazing life that we can help make marketing accessible for clinic owners and physiotherapists 🧡

06/10/2026

Here's what we keep seeing:

-No blog. Blogging sends strong signals to Google, builds long-term traffic you own, and feeds AI search engines.
-No condition pages. Build a page for every condition you treat. Helps you rank locally for "low back pain Burlington," "headaches Hamilton," etc.
-No embedded map. Embed a Google Map tied to your Google Business Profile, or link your address to it. Strong local signal.
-Broken links. Click through your own site. Test the buttons. Broken links hurt rankings and trust.

Fix those 4 things and your clinic site will stand out from 90% of the competition.

06/09/2026

Want to see how your Google reviews stack up against other Osteo clinics?

This free tool shows you the average review count for Osteopaths (and other professions as well)! The tool is linked in the comments.

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