Oak Eleven

Oak Eleven Approachable branding, design, social media and marketing strategies to help your small business stand out.

Your brand deserves to have its story told - that's where we come in. We help small businesses tell their story through creative digital & print design, social media & marketing strategy, and tailored platform management. We believe that the development, management, curation and delivery of creative content is not only the most effective way to support your brand, but by building a successful brand presence you will deliver real world profitability and return on investment.

Client love🤍⠀⠀⠀⠀⠀⠀⠀⠀⠀I genuinely love all the clients I work with, but this one is very close to my heart. YOURTAN was t...
05/19/2021

Client love🤍
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I genuinely love all the clients I work with, but this one is very close to my heart. YOURTAN was the first branding project I ever took on (thanks .ca for trusting me and being Oak Eleven's guinea pig!) and we're still going strong 😉
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here are some of the things we’ve collaborated on...
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Logo + brand development
Social media strategy
Community management
Copywriting
Content creation
Graphic design
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Cant wait for this gal to open up and get back to doing what she loves!

The sweetest office assistant, and my favourite part about working from home 🤍
05/13/2021

The sweetest office assistant, and my favourite part about working from home 🤍

Brand touchpoints 🤍 I just love em'!⠀⠀⠀⠀⠀⠀⠀⠀⠀Having a cohesive brand - no matter where, when, or how someone interacts w...
05/04/2021

Brand touchpoints 🤍 I just love em'!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Having a cohesive brand - no matter where, when, or how someone interacts with your business communicates a 𝒻𝑒𝑒𝓁𝒾𝓃𝑔.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Not only is it professional, it builds brand recognition.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Whether digitally, or physically (this cutely wrapped anthro order) there are so many chances to weave your brand into the different areas of your business.

Friday essentials: An extra *vibey* work space✨
04/23/2021

Friday essentials: An extra *vibey* work space✨

Whether you're a service or product based business, your audience is likely looking for the solution you provide not nec...
04/19/2021

Whether you're a service or product based business, your audience is likely looking for the solution you provide not necessarily your product or service.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
As entrepreneurs we get pretty hyped about what we offer (and rightfully so!) sometimes we don't realize there's a disconnect between what we want to talk to our audience about and what our customers actual NEEDS are.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Next time you're writing a caption, or blog post think about how your customer is going to receive the message, what's in it for them? How are you helping to solve their problem? 💭

3 game changing apps to help build your business online⠀⠀⠀⠀⠀⠀⠀⠀⠀ᴘʟᴀɴᴏʟʏPlanoly helps to plan out all your content and en...
04/15/2021

3 game changing apps to help build your business online
⠀⠀⠀⠀⠀⠀⠀⠀⠀
ᴘʟᴀɴᴏʟʏ
Planoly helps to plan out all your content and ensures everything looks cohesive. You can upload your images, move them around, add captions, tag people, add hashtags and schedule content!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
ʟɪɢʜᴛʀᴏᴏᴍ
Another super useful app to keep things looking consistent. Lightroom allows you to edit your photos (either on mobile or desktop) One of my favourite Lightroom tools are presets! (What's a preset? ...A preset is a configuration of settings, designed to achieve a certain look or style of your photo)
⠀⠀⠀⠀⠀⠀⠀⠀⠀
ᴄᴀɴᴠᴀ
Canva offers a free and paid version. You can simply search for templates and personalize using your brand colours and fonts, or build your own graphics from scratch.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Do you have a favourite app that helps make running your business a little easier?!

📸 .co

No project is ever complete without a moodboard🤍⠀⠀⠀⠀⠀⠀⠀⠀⠀//
04/12/2021

No project is ever complete without a moodboard🤍
⠀⠀⠀⠀⠀⠀⠀⠀⠀
//

Love a good shelfie  📷 ⠀⠀⠀⠀⠀⠀⠀⠀⠀Looking through old photos and realizing how often (pre-coivd) I was getting into the wo...
03/19/2021

Love a good shelfie 📷
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Looking through old photos and realizing how often (pre-coivd) I was getting into the world capturing shop content for my clients socials 🤍

Writing style and tone of voice....⠀⠀⠀⠀⠀⠀⠀⠀⠀Your brand tone of voice is a pretty important piece of your brand strategy ...
03/15/2021

Writing style and tone of voice....
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Your brand tone of voice is a pretty important piece of your brand strategy and how you go about marketing your business. It's how you communicate with your audience, showcase your personality and ultimately, create connections!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I'm a big fan of using a style guide to help keep things consistent. A place you can refer back to that is the general look, feel and tone of your brand.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I like to think of it like, if I were to hand off my social media for someone else to manage, or ask someone to step in to help write content, the style guide would allow them to do that without skipping a beat! They would sound like me and no one would know the difference 🙌🏼
⠀⠀⠀⠀⠀⠀⠀⠀⠀
A couple questions to ask yourself when creating a style guide:

➕ If my brand was a person what would their personality be like?
➕What are 5 words you want people to think of when they think of your brand?
➕ Some do's and don'ts (what are some words or you use vs. language you definitely don't use - do you swear? use acronyms? lot's on emojis?)
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What are some words you use to describe your online brand or business?!🖤

Ready for you Tuesday ☕️👊🏼
03/02/2021

Ready for you Tuesday ☕️👊🏼

Content creation week is in full swing...⠀⠀⠀⠀⠀⠀⠀⠀⠀What exactly does that look like?👇🏼⠀⠀⠀⠀⠀⠀⠀⠀⠀I brainstorm new ideas, wr...
03/01/2021

Content creation week is in full swing...
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What exactly does that look like?👇🏼
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I brainstorm new ideas, write posts and email newsletters, design graphics, take and edit photos, collect UGC (user generated content) to re-post, edit hashtags, and then finally upload it all into a planning software for the client to approve! 💌
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I always have a google doc going (and a notebook) throughout the month as different ideas pop into my head for clients but typically the first week of the month is dedicated to tying everything together into a cohesive plan and package!

📸 for

There’s nothing quite like a fresh new planner, and a clean to-do list to give you that burst of clarity and inspiration...
01/05/2021

There’s nothing quite like a fresh new planner, and a clean to-do list to give you that burst of clarity and inspiration as you head into a new year!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you've been struggling to come up social content to share with your audience (this is especially hard in a lockdown situation) here are a few ideas:
⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Introduce yourself to your followers. Tell them who you are, what you do, who you help, and share a couple fun facts about yourself and your business.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Take a minute to look through your DM's and comments...What are people asking you about the most? Make a post answering or addressing that question.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Share the story behind your brand or business name. What does it mean and why did you choose it as the name of your business?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Hop on stories and share a behind the scenes look of your day-to-day or your workspace.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you're still overwhelmed with the social media part of your business, send me a message! 🖤

Address

Burlington, ON

Alerts

Be the first to know and let us send you an email when Oak Eleven posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Oak Eleven:

Share