07/08/2026
Some projects stay with you long after they're finished...
Shift Session Cocktails (.cocktails) was one of those projects. 🥰
Created for a few years before Small Batch Marketing officially existed, this brand played a huge role in shaping my passion for working alongside independent craft beverage producers who believe that great branding is more than just a great-looking label—it's a long-term investment in their business.
The goal was to create a premium ready-to-drink cocktail brand that felt simple, authentic and approachable while filling a gap in a category that often leaned heavily on loud, overly complicated packaging. 🤔
From the beginning, every design decision was intentional.
The identity was developed as an evolution of the existing Paradigm Spirits brand, carrying forward its "paradigm shift" philosophy while giving Shift its own distinctive personality. A custom Art Deco-inspired type treatment brought a sense of sophistication to the labels, while the oversized vertical flavour names made it easy to identify each variety at a glance. Custom hand-drawn illustrations gave every flavour its own recognizable visual cue without compromising the clean, minimalist aesthetic.
Beyond the branding and can labels, the project expanded into tray packaging, sell sheets, tap handle designs and merchandise concepts—creating a cohesive visual system that could grow alongside the brand wherever customers encountered it.
At Small Batch Marketing, that's how we approach every project.
We don't just design packaging—we build thoughtful brand systems that help independent craft beverage businesses stand out today while setting them up for long-term success. 👍️
If you're thinking about launching a new product, refreshing an existing brand or simply exploring what's possible, we'd love to chat. 😁
📩 Send us a DM to book a complimentary discovery call and let's explore how Small Batch Marketing can help bring your vision to life.